Household Care Product Innovation Update - April 2014

 Published On: Apr, 2014 |    No of Pages: 6 |  Published By: Datamonitor | Format: PDF
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Introduction
Our Product Innovation Update series draws out some of the major themes and trends identified through the innovation captured and reported on over the previous month, focusing on the household cleaning category.

Features and benefits
- Highlights recent innovation in household cleaning.
- Identifies the underlying trends driving product innovation in household cleaning.

Highlights
A feature innovation of the month, with analyst interpretation of the market context.

Trend-focused analysis of other interesting innovations.

Keywords: innovation, trend, NPD, product, household cleaning, Health & Wellness, Sensory & Indulgence, Sustainability & Ethics, healthy, luxury, social responsibility, waste management, paper towel, scented candle, toilet tissue, recycling.

Your key questions answered
- What does recent product innovation say about trends in household cleaning?
- What trends are expected to influence the household cleaning market in the future?


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