Matas A/S in Home Care (Denmark)

 Published On: Jan, 2016 |    No of Pages: 3 |  Published By: Euromonitor | Format: PDF
Matas expanded its activities in Denmark over the review period. The company’s strategy is to focus on dynamic categories in health and beauty and on private label. Matas has reduced its number of suppliers and niche brands since 2010 in order to give more shelf space to both leading brands and its own products. Matas is likely to intensify this strategy over the forecast period.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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Strategic Direction
Key Facts
Summary 1 Matas A/S: Key Facts
Summary 2 Matas A/S: Operational Indicators
Internet Strategy
Summary 3 Matas A/S: Share of Sales Generated by Internet Retailing
Company Background
Private Label
Summary 4 Matas A/S: Private Label Portfolio
Competitive Positioning
Summary 5 Matas A/S: Competitive Position 2015

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