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Mercury Drug Corp is expected to focus on innovating the format of its stores to offer greater convenience to consumers over the forecast period. At the same time, the player will seek to continually enlarging its brand and product range so that it can fulfil the varying needs of consumers. Expansion into second-tier cities and towns is also likely to be a key move for Mercury Drug Corp in order to consolidate its leadership within parapharmacies/drugstores.Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care. Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.Why buy this report?* Get a detailed picture of the Home Care market;* Pinpoint growth sectors and identify factors driving change;* Understand the competitive environment, the marketís major players and leading brands;* Use five-year forecasts to assess how the market is predicted to develop.