Mercury Drug Corp in Home Care (Philippines)

 Published On: May, 2015 |    No of Pages: 2 |  Published By: Euromonitor | Format: PDF
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Mercury Drug Corp is expected to focus on innovating the format of its stores to offer greater convenience to consumers over the forecast period. At the same time, the player will seek to continually enlarging its brand and product range so that it can fulfil the varying needs of consumers. Expansion into second-tier cities and towns is also likely to be a key move for Mercury Drug Corp in order to consolidate its leadership within parapharmacies/drugstores.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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* Get a detailed picture of the Home Care market;
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* Use five-year forecasts to assess how the market is predicted to develop.

Strategic Direction
Key Facts
Summary 1 Mercury Drug Corp: Key Facts
Summary 2 Mercury Drug Corp: Operational Indicators
Internet Strategy
Company Background
Private Label
Competitive Positioning
Summary 3 Mercury Drug Corp: Competitive Position 2014

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