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The North American residential flooring market reached nearly 11.9 billion in
volume of squares in 2013 and $12.4 billion in dollar amount. This market is
expected to total 14.8 billion in volume of squares and more than $16.1 billion
in dollar amount in 2018, increasing at a compound annual growth rate (CAGR) of
4.5% in volume of squares and 5.3% in dollar amount for the period of 2013 to
This report provides:-An overview of the market for residential flooring in North America.-Analyses of global market trends, with data from 2012 and 2013, and projections
of CAGRs through 2018.-Information on different product and technology types such as carpet, ceramic
tile, hardwood, laminates, stone, vinyl and resilient flooring.-Information on various flooring products, distribution methods, new products and
technologies, and the direction of the industry in the near future.-Profiles of major companies in the industry.
STUDY GOALS AND OBJECTIVES
The objective of this report is to provide business planners, investors and
other professionals with quantifiable market measurements and analyses that can
help them formulate strategic business plans and make key investment decisions.
REASONS FOR DOING THE STUDY
Residential flooring is a $11.7 billion industry in North America that defines
the livelihood of nearly 6,300 flooring contractors and almost 73,000
manufacturing employees who produce flooring products, as well as the
distributors that carry these products. Although the industry was hit hard by
the economic downturn of the last decade, the residential flooring industry
remains a vital part of the economy and is projected to continue a healthy
growth trend throughout the remainder of the second decade of the 21st century.
This BCC Research study is a comprehensive reference work that defines and
describes the residential flooring industry. In the preparation of this
document, we have read, analyzed and condensed information from industry
sources, trade literature, producer and distributor websites, and other
reference material. The industry is diverse, highly creative and dynamic. The
range of products currently on the market is very broad, far exceeding the
ability of any sole distributor to stock and wider than most industry observers
may realize. Many smaller producers today have the capability of growing into
major brands tomorrow. Some of these future success stories will ride the wave
of demand for new and innovative products such as light transmissive carpeting
and realistically simulated stone and wood surface laminates that are
increasingly shaking up the status quo among mainstream residential flooring
SCOPE OF REPORT
Following are brief summaries of the chapters included in this report.
The Chapter One summary presents the report’s scope, methodology and structure,
as well as brief overviews of each of the report’s chapters.
Chapter Three provides a high-level overview of the residential flooring
industry, including historical, current and future industry perspectives, as
well as a look at current, and anticipated manufacturing issues and trends. The
chapter also covers current market conditions in the new construction and
renovation residential segments. Chapter Three also includes an overview of
industry trade organizations, such as the National Wood Flooring Association (NWFA)
and the North American Building Material Distribution Association (NABMDA). The
chapter also discusses the key trade shows that residential flooring
manufacturers and other industry participants attend, such as one of the
industry’s largest event, The International Surface Event: SURFACES—StonExpo/Marmomacc—TileExpo.
The chapter also details the primary trade media that cover the industry, such
as Floor Covering News.
Product types in the residential flooring industry are in a constant state of
evolution and at different stages of innovation in an effort to meet changing
market needs and demands. Chapter Four provides a detailed look at seven
different residential flooring categories—carpet, ceramic tile, hardwood,
laminates, stone, other resilient and vinyl—including associated new products
and technologies, and applicable environmental programs and incentives, as well
as government regulations and requirements affecting each flooring type.
Chapter Four provides a comprehensive overview of the residential flooring
market size and growth in North America through 2018. A preview of residential
flooring value by region is provided here, setting the stage for more detailed
breakdowns by distribution channel and by product category, both in this chapter
and in Chapter Five: Market Definition.
For the purposes of this report, BCC Research has analyzed the following regions
in the U.S.: Southeast, Northeast, Midwest, Southwest, West as well as Canada,
to complete our North American residential flooring research.
Chapter Four also includes a breakdown of residential flooring expenditures by
flooring type—carpet, ceramic tile, hardwood, laminates, stone, other resilient
and vinyl—through 2018 in million squares and million dollars for the six key
industry distribution channels: floor covering stores, furniture and home
furnishing stores, home improvement centers and building materials supplies
dealers, general merchandise stores, electronic, and online, as well as direct
Finally, growth projection data analysis for this chapter covers residential
flooring volume by product type though 2018 in million squares and million
For the market definition part of this report in Chapter Five, BCC Research
analyzed the two primary residential flooring segments in North America, new
construction and renovation.
The residential flooring analysis contains expenditure and share data for the
years 2012 and 2013, as well as projections for 2018 along with the compound
annual growth rates (CAGRs) for the years 2013–2018. We have also provided a
detailed analysis on the following seven North America regions: Southeast,
Northeast, Midwest, Southwest, West and Canada.
In addition, this chapter includes an overview of 19 of the leading residential
flooring product manufacturers with data on 2012 and 2013 revenues, number of
employees, and overall market share. Also included are market share breakdowns
for the leading manufacturers by product category, as well as a listing of each
manufacturer’s product lines in each product category.
Finally, this chapter provides data on average pricing and installed costs for
all product types in the years 2012 and 2013, with projections for 2018. The
residential flooring industry’s six primary distribution channels—floor covering
stores, furniture and home furnishing stores, home improvement centers and
building materials supplies dealers, general merchandise stores, electronic and
online, and direct selling—are covered, as well as listings of major flooring
distributors with data on revenues (overall, by product type, by distribution
channel and associated market shares).
Chapter Seven profiles 29 of the major producers in the seven residential
flooring product categories: carpet, ceramic tile, hardwood, laminates, stone,
other resilient and vinyl. The major suppliers in residential flooring products
offer multiple product lines. Chapter Seven contains the following information
about each company profiled (when available): background, recent company news
(selected significant announcements within the past 18 months), products,
financial performance, strategic direction and distribution.
The analysis provided in this report is regional and includes information for
the North American commercial flooring market, including Canada and the U.S.
The numerical data contained in this report are based on market conditions and
industry expert opinions available during the time the research was performed.
Any reliance placed on this report will reflect those circumstances. Market
conditions and circumstances will change over time.
Actual and projected volumes in emerging applications are estimated through
market research and discussion with industry experts. Applications that are well
established tend to provide the most accurate estimates.
Base-year reporting for this report is 2012. Data presented in tables are
rounded to the nearest million for market volumes and the nearest million for
market values. Roofing volume is measured in squares. Each square equals one sq.
ft. All estimated values and forecasts are stated in 2012 dollars, with no
consideration of inflation.
In the description and evaluation of market size contained in this report, it is
important to note that, as various flooring product types are analyzed, the
resulting data include materials only and does not (unless otherwise specified)
include accessories, systems, labor or installation.
This report is intended to provide necessary background and reference material
for individuals involved in, or potentially interested in, the North American
commercial flooring industry. These include individuals and organizations
involved in the development, formulation, manufacture, sale and use of flooring
products and related and ancillary businesses such as raw material suppliers,
consultants, distributors, contractors and builders. BCC Research feels that
this report will be of great value to technical and business personnel in the
following areas, among others:
-Marketing and management personnel in companies that produce, market and sell
-Companies involved in the design and construction of plants that manufacture
flooring materials and those who service these plants.
-Financial institutions supplying money for such facilities, including banks,
merchant bankers, venture capitalists and others.
-Personnel in related industries, such as real estate development,
architecture, interior design, community planning, oil and gas refining and
processing, polymer processing, plastic molding, composite processing and
molding, and others.
-Personnel in government, primarily building inspectors, but also state and
local health, environmental, and other regulators, who must implement and
enforce laws covering construction and building quality.
METHODOLOGY AND INFORMATION SOURCES
Both primary and secondary research methodologies were used in preparing this
study. Extensive searches were made of the literature and the Internet,
including many of the leading flooring trade publications, trade and industry
associations, business publications, industry blogs, flooring data compilation
companies, and others. Product information was obtained directly from the
producing company. Market information was derived from various articles, trade
publications, interviews with knowledgeable parties, and government sources.
Information for corporate profiles was obtained primarily from the companies,
especially larger, publicly owned firms. Other sources included directories,
articles and Internet sites.
Chapter- 1: INTRODUCTION - Complimentary 5 $0
STUDY GOALS AND OBJECTIVES
REASONS FOR DOING THE STUDY
SCOPE OF REPORT
METHODOLOGY AND INFORMATION SOURCES
RELATED BCC RESEARCH REPORTS
BCC RESEARCH WEBSITE
Chapter- 2: SUMMARY 2 $250
Table Summary : NORTH AMERICAN RESIDENTIAL FLOORING MARKET BY REGION, THROUGH
Figure Summary : NORTH AMERICAN RESIDENTIAL FLOORING MARKET BY REGION, 2013 AND
Chapter- 3: OVERVIEW 24 $1442
A HISTORICAL PERSPECTIVE ON FLOORING
RESIDENTIAL FLOORING TODAY
FUTURE OUTLOOK FOR RESIDENTIAL FLOORING
CURRENT NORTH AMERICAN MARKET ECONOMIC CONDITIONS
ECONOMIC EFFECTS ON RESIDENTIAL FLOORING PRODUCT CATEGORIES
FLOORING INDUSTRY TRADE ORGANIZATIONS
FLOORING INDUSTRY TRADE SHOWS
FLOORING INDUSTRY TRADE MEDIA
Chapter- 4: RESIDENTIAL FLOORING PRODUCTS 28 $1683
Chapter- 5: MARKET SIZE AND GROWTH 14 $841
TYPE OF CONSTRUCTION
EXPENDITURES BY DISTRIBUTION CHANNEL, VOLUMES AND GROWTH
Chapter- 6: MARKET DEFINITION 34 $2043
RESIDENTIAL FLOORING INDUSTRY STRUCTURE
MAJOR COMPANIES AND PRODUCT LINES
AVERAGE PRICING AND INSTALLED COSTS
DISTRIBUTION CHANNELS AND LEADING DISTRIBUTORS
Chapter- 7: COMPANY PROFILES 59 $3545
BEAULIEU OF AMERICA
CORONADO STONE PRODUCTS
MANNINGTON MILLS INC.
MILLIKEN & COMPANY
ROCA TILE GROUP
SHAW INDUSTRIES INC.
STONEPEAK CERAMICS INC.
List of Tables
Summary Table : NORTH AMERICAN RESIDENTIAL FLOORING MARKET BY REGION, THROUGH
Table 1 : FOUR REASONS FOR MANUFACTURING RESILIENT FLOORING PRODUCTS
Table 2 : RESIDENTIAL CARPET TYPES
Table 3 : LAMINATE FLOORING AC DURABILITY RATINGS
Table 4 : NORTH AMERICAN RESIDENTIAL FLOORING, EXPENDITURES BY TYPE OF
CONSTRUCTION, THROUGH 2018
Table 5 : NORTH AMERICAN RESIDENTIAL FLOORING, MARKET VALUE BY REGION, THROUGH
Table 6 : RESIDENTIAL FLOORING REVENUES BY DISTRIBUTION CHANNEL, THROUGH 2018
Table 7 : RESIDENTIAL FLOOR COVERING STORES CHANNEL BY PRODUCT CATEGORY, THROUGH
Table 8 : RESIDENTIAL FURNITURE AND HOME FURNISHING STORES CHANNEL BY PRODUCT
CATEGORY, THROUGH 2018
Table 9 : RESIDENTIAL HOME IMPROVEMENT CENTERS AND BUILDING MATERIALS SUPPLIES
DEALERS CHANNEL BY PRODUCT CATEGORY, THROUGH 2018
Table 10 : RESIDENTIAL GENERAL MERCHANDISE STORES CHANNEL BY PRODUCT CATEGORY,
Table 11 : RESIDENTIAL ELECTRONIC AND ONLINE CHANNEL BY PRODUCT CATEGORY,
Table 12 : RESIDENTIAL DIRECT SELLING CHANNEL BY PRODUCT CATEGORY, THROUGH 2018
Table 13 : RESIDENTIAL FLOORING EXPENDITURES BY DISTRIBUTION CHANNEL, THROUGH
Table 14 : RESIDENTIAL FLOORING EXPENDITURES BY DISTRIBUTION CHANNEL, THROUGH
Table 15 : RESIDENTIAL FLOORING EXPENDITURES BY DISTRIBUTION CHANNEL, 2013
Table 16 : RESIDENTIAL FLOORING EXPENDITURES BY DISTRIBUTION CHANNEL, 2013
Table 17 : RESIDENTIAL FLOORING BY CATEGORY, THROUGH 2018
Table 18 : RESIDENTIAL FLOORING BY CATEGORY, THROUGH 2018
Table 19 : TOTAL NORTH AMERICAN FLOORING MARKET, THROUGH 2018
Table 20 : TOTAL NORTH AMERICAN FLOORING MARKET, THROUGH 2018
Table 21 : RESIDENTIAL VS. COMMERCIAL FLOORING MARKET, THROUGH 2018
Table 22 : RESIDENTIAL VS. COMMERCIAL FLOORING MARKET, THROUGH 2018
Table 23 : NORTH AMERICAN RESIDENTIAL FLOORING EXPENDITURES BY TYPE OF
CONSTRUCTION, THROUGH 2018
Table 24 : NORTH AMERICAN RESIDENTIAL FLOORING EXPENDITURES BY TYPE OF
CONSTRUCTION, THROUGH 2018
Table 25 : NORTH AMERICAN RESIDENTIAL FLOORING MARKET BY REGION, THROUGH 2018
Table 26 : NORTH AMERICAN RESIDENTIAL FLOORING MARKET BY REGION, THROUGH 2018
Table 27 : RESIDENTIAL FLOORING EXPENDITURES, SOUTHEAST, BY PRODUCT CATEGORY,
Table 28 : RESIDENTIAL FLOORING EXPENDITURES, SOUTHEAST, BY PRODUCT CATEGORY,
Table 29 : RESIDENTIAL FLOORING EXPENDITURES, NORTHEAST, BY PRODUCT CATEGORY,
Table 30 : RESIDENTIAL FLOORING EXPENDITURES, NORTHEAST, BY PRODUCT CATEGORY,
Table 31 : RESIDENTIAL FLOORING EXPENDITURES, MIDWEST, BY PRODUCT CATEGORY,
Table 32 : RESIDENTIAL FLOORING EXPENDITURES, MIDWEST, BY PRODUCT CATEGORY,
Table 33 : RESIDENTIAL FLOORING EXPENDITURES, SOUTHWEST, BY PRODUCT CATEGORY,
Table 34 : RESIDENTIAL FLOORING EXPENDITURES, SOUTHWEST, BY PRODUCT CATEGORY,
Table 35 : RESIDENTIAL FLOORING EXPENDITURES, WEST, BY PRODUCT CATEGORY, THROUGH
Table 36 : RESIDENTIAL FLOORING EXPENDITURES, WEST, BY PRODUCT CATEGORY, THROUGH
Table 37 : RESIDENTIAL FLOORING EXPENDITURES, CANADA, BY PRODUCT CATEGORY,
Table 38 : RESIDENTIAL FLOORING EXPENDITURES, CANADA, BY PRODUCT CATEGORY,
Table 39 : RESIDENTIAL FLOORING CONTRACTORS IN NORTH AMERICA
Table 40 : RESIDENTIAL FLOORING EXPENDITURES, THROUGH 2018
Table 41 : LEADING RESIDENTIAL FLOORING MANUFACTURERS, BY REVENUES, 2012
Table 42 : LEADING RESIDENTIAL FLOORING MANUFACTURERS, BY PRODUCT CATEGORY
Table 43 : CARPET MANUFACTURERS RESIDENTIAL MARKET SHARES, 2012
Table 44 : LEADING RESIDENTIAL CARPET MANUFACTURERS AND PRODUCTS
Table 45 : CERAMIC TILE MANUFACTURERS RESIDENTIAL MARKET SHARES, 2012
Table 46 : LEADING RESIDENTIAL CERAMIC TILE MANUFACTURERS AND PRODUCTS
Table 47 : HARDWOOD FLOOR MANUFACTURERS RESIDENTIAL MARKET SHARES, 2012
Table 48 : LEADING RESIDENTIAL HARDWOOD FLOOR MANUFACTURERS AND PRODUCTS
Table 49 : LAMINATE MANUFACTURERS RESIDENTIAL MARKET SHARES, 2012
Table 50 : LEADING RESIDENTIAL LAMINATE MANUFACTURERS AND PRODUCTS
Table 51 : STONE MANUFACTURERS RESIDENTIAL MARKET SHARES, 2012
Table 52 : LEADING RESIDENTIAL STONE MANUFACTURERS AND PRODUCTS
Table 53 : RESILIENT (MINUS VINYL) MANUFACTURERS RESIDENTIAL MARKET SHARES, 2012
Table 54 : LEADING RESIDENTIAL RESILIENT (MINUS VINYL) MANUFACTURERS AND
Table 55 : VINYL MANUFACTURERS RESIDENTIAL MARKET SHARES, 2012
Table 56 : LEADING RESIDENTIAL VINYL MANUFACTURERS AND PRODUCTS
Table 57 : FLOORING PRODUCT AND INSTALLATION PRICES, 2012
Table 58 : FLOORING PRODUCT AND INSTALLATION PRICES, 2013
Table 59 : FLOORING PRODUCT AND INSTALLATION PRICES, 2018
Table 60 : LEADING U.S. RESIDENTIAL FLOORING DISTRIBUTORS, BY REVENUES, 2012 AND
Table 61 : LEADING COMMERCIAL FLOORING DISTRIBUTORS, 2013 REVENUE BY PRODUCT
Table 62 : LEADING COMMERCIAL FLOORING DISTRIBUTORS, 2013 REVENUE BY
Table 63 : RESIDENTIAL FLOORING REVENUES BY DISTRIBUTION CHANNEL THROUGH 2018
Table 64 : SPECIALTY FLOOR RETAILERS: TOP 6
Table 65 : RESIDENTIAL FLOORING EXPENDITURES BY DISTRIBUTION CHANNEL, THROUGH
List of Figures
Summary Figure : NORTH AMERICAN RESIDENTIAL FLOORING MARKET BY REGION, 2013 AND