Residential Flooring: North American Markets

 Published On: May, 2017 |    No of Pages: 173 |  Published By: BCC Research-JT Gabrielsen Consulting LLC Research | Format: PDF
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The North American residential flooring market should reach $18.4 billion by 2021 from $14.8 billion in 2016 at a compound annual growth rate (CAGR) of 4.5%, from 2016 to 2021.

Study Goals and Objectives

The objective of this report is to provide business planners, investors and other professionals with quantifiable market measurements and analyses that can help them formulate strategic business plans and make key investment decisions.

Reasons for Doing This Study

Residential flooring is a $14.8 billion industry in North America that defines the livelihood of nearly 16,000 flooring contractors and almost 95,000 manufacturing employees who produce flooring products, as well as the distributors that carry these products. Although the industry was hit hard by the economic downturn of the last decade, the residential flooring industry remains a vital part of the economy and is projected to continue a healthy growth trend throughout the forecast period.

This BCC Research study is a comprehensive reference work that defines and describes the residential flooring industry. In the preparation of this document, BCC Research has read, analyzed and condensed information from industry sources, trade literature, producer and distributor websites, and other reference material. The industry is diverse, highly creative and dynamic. The range of products currently on the market is very broad, far exceeding the ability of any sole distributor to stock and wider than most industry observers may realize. Many smaller producers today have the capability of growing into major brands tomorrow. Some of these future success stories will ride the wave of demand for new and innovative products such as light transmissive carpeting and realistically simulated stone and wood surface laminates that are increasingly shaking up the status quo among mainstream residential flooring alternatives.

Scope of Report

Following are brief summaries of the chapters included in this report.

The Chapter One summary presents the report’s scope, methodology and structure, as well as brief overviews of each of the report’s chapters.

Chapter three provides a high-level overview of the residential flooring industry, including historical, current and future industry perspectives, as well as a look at current, and anticipated manufacturing issues and trends. The chapter also covers current market conditions in the new construction and renovation residential segments. Chapter three also includes an overview of industry trade organizations, such as the National Wood Flooring Association (NWFA) and the North American Building Material Distribution Association (NABMDA). The chapter also discusses the key trade shows that residential flooring manufacturers and other industry participants attend, such as one of the industry’s largest events, The International Surface Event: Surfaces—StonExpo/Marmomacc—TileExpo. The chapter also details the primary trade media that cover the industry, such as Floor Covering News.
Product types in the residential flooring industry are in a constant state of evolution and at different stages of innovation in an effort to meet changing market needs and demands. Chapter Four provides a detailed look at seven different residential flooring categories—carpet, ceramic tile, hardwood, laminates, stone, other resilient and vinyl—including associated new products and technologies, and applicable environmental programs and incentives, as well as government regulations and requirements affecting each flooring type.

Chapter Four provides a comprehensive overview of the residential flooring market size and growth in North America through 2021. A preview of residential flooring value by region is provided here, setting the stage for more detailed breakdowns by distribution channel and by product category, both in this chapter and in Chapter Five: Market Definition.

For the purposes of this report, BCC Research has analyzed Southeast, Northeast, Midwest, Southwest, West regions in the U.S., as well as Canada, to complete our North American residential flooring research.

Chapter Four also includes a breakdown of residential flooring expenditures by flooring type—carpet, ceramic tile, hardwood, laminates, stone, other resilient and vinyl—through 2021 in million squares and million dollars for the six key industry distribution channels: floor covering stores; furniture and home furnishing stores; home improvement centers and building materials supplies dealers; general merchandise stores; electronic and online sales; and direct sales.

Finally, growth projection data analysis for this chapter covers residential flooring volume by product type though 2021 in million squares and million dollars.

For the market definition part of this report in Chapter Five, BCC Research analyzed the two primary residential flooring segments in North America: new construction and renovation.

The residential flooring analysis contains expenditure and share data for the years 2015 and 2016, as well as projections for 2021 along with the compound annual growth rates (CAGRs) for the years 2016 through 2021. We have also provided a detailed analysis on the following six North American regions: Southeast, Northeast, Midwest, Southwest, West and Canada.

In addition, this chapter includes an overview of 19 of the leading residential flooring product manufacturers with data on 2015 and 2016 revenues, number of employees, and overall market share. Also included are market share breakdowns for the leading manufacturers by product category, as well as a listing of each manufacturer’s product lines in each product category.
Finally, this chapter provides data on average pricing and installed costs for all product types in the years 2015 and 2016, with projections for 2021. The residential flooring industry’s six primary distribution channels—floor covering stores; furniture and home furnishing stores; home improvement centers and building materials supplies dealers; general merchandise stores; electronic and online sales; and direct sales—are covered, as well as listings of major flooring distributors with data on revenues (overall, by product type, by distribution channel and associated market shares).

Chapter Seven profiles 30 of the major producers in the seven residential flooring product categories: carpet, ceramic tile, hardwood, laminates, stone, other resilient and vinyl. The major suppliers in residential flooring products offer multiple product lines. Chapter Seven contains the following
information about each company profiled (when available): background, recent company news (selected significant announcements within the past 18 months), products, financial performance, strategic direction and distribution.

Limitations

The numerical data contained in this report are based on market conditions and industry expert opinions available during the time the research was performed. Any reliance placed on this report will reflect those circumstances. Market conditions and circumstances will change over time.

Actual and projected volumes in emerging applications are estimated through market research and discussion with industry experts. Applications that are well established tend to provide the most accurate estimates.

Base-year reporting for this report is 2015. Data presented in tables are rounded to the nearest million for market volumes and the nearest million for market values. Flooring volume is measured in squares. Each square equals one square foot. All estimated values and forecasts are stated in 2015 dollars, with no consideration of inflation.

In the description and evaluation of market size contained in this report, it is important to note that, as various flooring product types are analyzed, the resulting data include materials only and do not (unless otherwise specified) include accessories, systems, labor or installation.

Intended Audience

This report is intended to provide necessary background and reference material for individuals involved in, or potentially interested in, the North American residential flooring industry. These include individuals and organizations involved in the development, formulation, manufacture, sale and use of flooring products and related and ancillary businesses such as raw material suppliers, consultants, distributors, contractors and builders. BCC Research feels that this report will be of great value to technical and business personnel in the following areas, among others:

-Marketing and management personnel in companies that produce, market and sell flooring products.
-Companies involved in the design and construction of plants that manufacture flooring materials and those that service these plants.
-Financial institutions supplying money for such facilities, including banks, merchant bankers, venture capitalists and others.
-Personnel in related industries, such as real estate development, architecture, interior design, community planning, oil and gas refining and processing, polymer processing, plastic molding, composite processing and molding, and others.
-Personnel in government, primarily building inspectors, but also state and local health, environmental, and other regulators, who must implement and enforce laws covering construction and building quality.

Methodology and Information Sources

Both primary and secondary research methodologies were used in preparing this study. Extensive searches were made of the literature and the internet, including many of the leading flooring trade publications, trade and industry associations, business publications, industry blogs, flooring data compilation companies, and others. Product information was obtained directly from the producing company. Market information was derived from various articles, trade publications, interviews with knowledgeable parties, and government sources. Information for corporate profiles was obtained primarily from the companies, especially larger, publicly owned firms. Other sources included directories, articles and internet sites.

Geographic Breakdown

The regional analysis provided in this report covers Canada and the U.S. in the North American market.

North America
United States
Mexico
Canada

Europe
France
Germany
Italy

Asia
China
India
Chapter- 1: Introduction 5
Study Goals and Objectives
Reasons for Doing This Study
Scope of Report
Limitations
Intended Audience
Methodology and Information Sources
Geographic Breakdown
Analyst's Credentials
Related BCC Research Reports

Chapter- 2: Summary and Highlights 3 $250
Table Summary : North American Residential Flooring Market, Through 2021
Figure Summary : North American Residential Flooring Market, 2015-2021

Chapter- 3: Overview 24 $1373
A Historical Perspective on Flooring
Residential Flooring Today
Future Outlook for Residential Flooring
Current North American Market Economic Conditions
Economic Effects on Residential Flooring Product Categories
Flooring Industry Trade Organizations
Flooring Industry Trade Shows
Flooring Industry Trade Media

Chapter- 4: Residential Flooring Products   33  $1888
Product Categories

Chapter- 5: Market Size and Growth  14   $801
Type of Construction
North American Regions
Market by Distribution Channel, Volumes and Growth

Chapter- 6: Market Definition   34  $1946
Residential Flooring Industry Structure
Major Companies and Product Lines
Average Pricing and Installed Costs
Distribution Channels and Leading Distributors

Chapter- 7: Company Profiles  60   $3434
AACER FLOORING LLC.
ANDERSON
ARMSTRONG
BEAULIEU OF AMERICA
BENTLEY
CONGOLEUM
CORONADO STONE PRODUCTS
DALTILE
DUPONT
EMSER TILE
FLORIM USA
GRUPO LAMOSA
HALLMARK FLOORS
INTERFACE INC.
INTERCERAMIC INC.
KARNDEAN DESIGNFLOORING
SWISS KRONO LLC
MANNINGTON MILLS INC.
MARAZZI GROUP
MATERIALS MARKETING
MILLIKEN & COMPANY
MIRAGE
MULLICAN FLOORING
PORCELANOSA USA
PROVENZA FLOORS
ROCA TILE GROUP (ROCA USA INC.)
SHAW INDUSTRIES INC.
STONEPEAK CERAMICS INC.
TARKETT SA
UNILIN

List of Tables

Summary Table : North American Residential Flooring Market, Through 2021
Table 1 : Four Reasons for Manufacturing Resilient Flooring Products Domestically
Table 2 : Residential Carpet Types
Table 3 : Janka Hardness
Table 4 : Laminate Flooring AC Durability Ratings
Table 5 : North American Residential Flooring Market, By Type of Construction, Through 2021
Table 6 : North American Residential Flooring Market, by Region, Through 2021
Table 7 : North American Residential Flooring Market, by Distribution Channel, Through 2021
Table 8 : North American Residential Floor Covering Stores, by Product Category, Through 2021
Table 9 : North American Furniture and Home Furnishing Stores, by Product Category, Through 2021
Table 10 : North American Home Improvement Centers and Building Materials Supply Dealers, by Product Category, Through 2021
Table 11 : North American General Merchandise Stores, by Product Category, Through 2021
Table 12 : North American Electronic and Online Distribution, by Product Category, Through 2021
Table 13 : North American Direct Selling Distribution, by Product Category, Through 2021
Table 14 : North American Share of Residential Flooring Dollar Expenditure, by Distribution Channel, 2021
Table 15 : North American Share of Residential Flooring Volume Expenditure, by Distribution Channel, 2021
Table 16 : North American Share of Residential Square Volume Expenditure, by Distribution Channel, 2016
Table 17 : North American Residential Flooring Market, by Distribution Channel, 2016
Table 18 : North American Residential Flooring Market, by Category, Through 2021
Table 19 : North American Residential Flooring Market, by Category, Through 2021
Table 20 : North American Flooring Market, Through 2021
Table 21 : North American Flooring Market, Through 2021
Table 22 : North American Residential Vs. Commercial Flooring Market, Through 2021
Table 23 : North American Residential Vs. Commercial Flooring Market, Through 2021
Table 24 : North American Residential Flooring Market, by Type of Construction, Through 2021
Table 25 : North American Residential Flooring Market, by Type of Construction, Through 2021
Table 26 : North American Residential Flooring Market, by Region, Through 2021
Table 27 : North American Residential Flooring Market, by Region, Through 2021
Table 28 : Southeast Residential Flooring Market, by Product Category, Through 2021
Table 29 : Southeast Residential Flooring Market, by Region, Through 2021
Table 30 : Northeast Residential Flooring Market, by Product Category, Through 2021
Table 31 : Northeast Residential Flooring Market, by Region, Through 2021
Table 32 : Midwest Residential Flooring Market, by Product Category, Through 2021
Table 33 : Midwest Residential Flooring Market, by Region, Through 2021
Table 34 : Southwest Residential Flooring Market, by Product Category, Through 2021
Table 35 : Southwest Residential Flooring Market, by Region, Through 2021
Table 36 : Western Residential Flooring Market, by Product Category, Through 2021
Table 37 : Western Residential Flooring Market, by Region, Through 2021
Table 38 : Canada's Residential Flooring Market, by Product Category, Through 2021
Table 39 : Canada's Residential Flooring Market, by Region, Through 2021
Table 40 : Residential Flooring Contractors in North America
Table 41 : Residential Flooring Expenditures, Through 2021
Table 42 : Leading Residential Flooring Revenue, 2015
Table 43 : Leading Residential Flooring Revenue, by Product Category, 2015
Table 44 : Carpet Manufacturers Residential Market Shares, 2015
Table 45 : Leading Residential Carpet Manufacturers and Products
Table 46 : Ceramic Tile Manufacturers Residential Market Shares, 2015
Table 47 : Leading Residential Ceramic Tile Manufacturers and Products
Table 48 : Hardwood Floor Manufacturers Residential Market Shares, 2015
Table 49 : Leading Residential Hardwood Floor Manufacturers and Products
Table 50 : Laminate Manufacturers Residential Market Shares, 2015
Table 51 : Leading Residential Laminate Manufacturers and Products
Table 52 : Stone Manufacturers Residential Market Shares, 2015
Table 53 : Leading Residential Stone Manufacturers and Products
Table 54 : Resilient (Minus Vinyl) Manufacturers Residential Market Shares, 2015
Table 55 : Leading Residential Resilient (Minus Vinyl) Manufacturers and Products
Table 56 : Vinyl Manufacturers Residential Market Shares, 2015
Table 57 : Leading Residential Vinyl Manufacturers and Products
Table 58 : Flooring Product and Installation Prices, by Type, 2015
Table 59 : Flooring Product and Installation Prices, by Type, 2016
Table 60 : Flooring Product and Installation Prices, by Type, 2021
Table 61 : Revenue and Share of Leading U.S. Residential Flooring Distributors, 2015 and 2016
Table 62 : Leading U.S. Commercial Flooring Distributors, by Product Category, 2016
Table 63 : Leading Commercial Flooring Distributors Revenue, by Distribution Channel, 2016
Table 64 : Residential Flooring Market, by Distribution Channel, Through 2021
Table 65 : Specialty Floor Retailers: Top 6
Table 66 : Residential Flooring Expenditures, by Distribution Channel, 2021

List of Figures

Summary Figure : North American Residential Flooring Market, 2015-2021

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