Residential Flooring: North American Markets

 Published On: Sep, 2014 |    No of Pages: 166 |  Published By: BCC Research-JT Gabrielsen Consulting LLC Research | Format: PDF
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The North American residential flooring market reached nearly 11.9 billion in volume of squares in 2013 and $12.4 billion in dollar amount. This market is expected to total 14.8 billion in volume of squares and more than $16.1 billion in dollar amount in 2018, increasing at a compound annual growth rate (CAGR) of 4.5% in volume of squares and 5.3% in dollar amount for the period of 2013 to 2018.

This report provides:
-An overview of the market for residential flooring in North America.
-Analyses of global market trends, with data from 2012 and 2013, and projections of CAGRs through 2018.
-Information on different product and technology types such as carpet, ceramic tile, hardwood, laminates, stone, vinyl and resilient flooring.
-Information on various flooring products, distribution methods, new products and technologies, and the direction of the industry in the near future.
-Profiles of major companies in the industry.

INTRODUCTION

STUDY GOALS AND OBJECTIVES

The objective of this report is to provide business planners, investors and other professionals with quantifiable market measurements and analyses that can help them formulate strategic business plans and make key investment decisions.

REASONS FOR DOING THE STUDY
Residential flooring is a $11.7 billion industry in North America that defines the livelihood of nearly 6,300 flooring contractors and almost 73,000 manufacturing employees who produce flooring products, as well as the distributors that carry these products. Although the industry was hit hard by the economic downturn of the last decade, the residential flooring industry remains a vital part of the economy and is projected to continue a healthy growth trend throughout the remainder of the second decade of the 21st century.

This BCC Research study is a comprehensive reference work that defines and describes the residential flooring industry. In the preparation of this document, we have read, analyzed and condensed information from industry sources, trade literature, producer and distributor websites, and other reference material. The industry is diverse, highly creative and dynamic. The range of products currently on the market is very broad, far exceeding the ability of any sole distributor to stock and wider than most industry observers may realize. Many smaller producers today have the capability of growing into major brands tomorrow. Some of these future success stories will ride the wave of demand for new and innovative products such as light transmissive carpeting and realistically simulated stone and wood surface laminates that are increasingly shaking up the status quo among mainstream residential flooring alternatives.

SCOPE OF REPORT
Following are brief summaries of the chapters included in this report.

The Chapter One summary presents the report’s scope, methodology and structure, as well as brief overviews of each of the report’s chapters.

Chapter Three provides a high-level overview of the residential flooring industry, including historical, current and future industry perspectives, as well as a look at current, and anticipated manufacturing issues and trends. The chapter also covers current market conditions in the new construction and renovation residential segments. Chapter Three also includes an overview of industry trade organizations, such as the National Wood Flooring Association (NWFA) and the North American Building Material Distribution Association (NABMDA). The chapter also discusses the key trade shows that residential flooring manufacturers and other industry participants attend, such as one of the industry’s largest event, The International Surface Event: SURFACES—StonExpo/Marmomacc—TileExpo. The chapter also details the primary trade media that cover the industry, such as Floor Covering News.

Product types in the residential flooring industry are in a constant state of evolution and at different stages of innovation in an effort to meet changing market needs and demands. Chapter Four provides a detailed look at seven different residential flooring categories—carpet, ceramic tile, hardwood, laminates, stone, other resilient and vinyl—including associated new products and technologies, and applicable environmental programs and incentives, as well as government regulations and requirements affecting each flooring type.

Chapter Four provides a comprehensive overview of the residential flooring market size and growth in North America through 2018. A preview of residential flooring value by region is provided here, setting the stage for more detailed breakdowns by distribution channel and by product category, both in this chapter and in Chapter Five: Market Definition.

For the purposes of this report, BCC Research has analyzed the following regions in the U.S.: Southeast, Northeast, Midwest, Southwest, West as well as Canada, to complete our North American residential flooring research.

Chapter Four also includes a breakdown of residential flooring expenditures by flooring type—carpet, ceramic tile, hardwood, laminates, stone, other resilient and vinyl—through 2018 in million squares and million dollars for the six key industry distribution channels: floor covering stores, furniture and home furnishing stores, home improvement centers and building materials supplies dealers, general merchandise stores, electronic, and online, as well as direct selling.

Finally, growth projection data analysis for this chapter covers residential flooring volume by product type though 2018 in million squares and million dollars.

For the market definition part of this report in Chapter Five, BCC Research analyzed the two primary residential flooring segments in North America, new construction and renovation.

The residential flooring analysis contains expenditure and share data for the years 2012 and 2013, as well as projections for 2018 along with the compound annual growth rates (CAGRs) for the years 2013–2018. We have also provided a detailed analysis on the following seven North America regions: Southeast, Northeast, Midwest, Southwest, West and Canada.

In addition, this chapter includes an overview of 19 of the leading residential flooring product manufacturers with data on 2012 and 2013 revenues, number of employees, and overall market share. Also included are market share breakdowns for the leading manufacturers by product category, as well as a listing of each manufacturer’s product lines in each product category.

Finally, this chapter provides data on average pricing and installed costs for all product types in the years 2012 and 2013, with projections for 2018. The residential flooring industry’s six primary distribution channels—floor covering stores, furniture and home furnishing stores, home improvement centers and building materials supplies dealers, general merchandise stores, electronic and online, and direct selling—are covered, as well as listings of major flooring distributors with data on revenues (overall, by product type, by distribution channel and associated market shares).

Chapter Seven profiles 29 of the major producers in the seven residential flooring product categories: carpet, ceramic tile, hardwood, laminates, stone, other resilient and vinyl. The major suppliers in residential flooring products offer multiple product lines. Chapter Seven contains the following information about each company profiled (when available): background, recent company news (selected significant announcements within the past 18 months), products, financial performance, strategic direction and distribution.

GEOGRAPHIC SCOPE
The analysis provided in this report is regional and includes information for the North American commercial flooring market, including Canada and the U.S.

LIMITATIONS
The numerical data contained in this report are based on market conditions and industry expert opinions available during the time the research was performed. Any reliance placed on this report will reflect those circumstances. Market conditions and circumstances will change over time.

Actual and projected volumes in emerging applications are estimated through market research and discussion with industry experts. Applications that are well established tend to provide the most accurate estimates.

Base-year reporting for this report is 2012. Data presented in tables are rounded to the nearest million for market volumes and the nearest million for market values. Roofing volume is measured in squares. Each square equals one sq. ft. All estimated values and forecasts are stated in 2012 dollars, with no consideration of inflation.

In the description and evaluation of market size contained in this report, it is important to note that, as various flooring product types are analyzed, the resulting data include materials only and does not (unless otherwise specified) include accessories, systems, labor or installation.

INTENDED AUDIENCE
This report is intended to provide necessary background and reference material for individuals involved in, or potentially interested in, the North American commercial flooring industry. These include individuals and organizations involved in the development, formulation, manufacture, sale and use of flooring products and related and ancillary businesses such as raw material suppliers, consultants, distributors, contractors and builders. BCC Research feels that this report will be of great value to technical and business personnel in the following areas, among others:
-Marketing and management personnel in companies that produce, market and sell flooring products.
-Companies involved in the design and construction of plants that manufacture flooring materials and those who service these plants.
-Financial institutions supplying money for such facilities, including banks, merchant bankers, venture capitalists and others.
-Personnel in related industries, such as real estate development, architecture, interior design, community planning, oil and gas refining and processing, polymer processing, plastic molding, composite processing and molding, and others.
-Personnel in government, primarily building inspectors, but also state and local health, environmental, and other regulators, who must implement and enforce laws covering construction and building quality.

METHODOLOGY AND INFORMATION SOURCES
Both primary and secondary research methodologies were used in preparing this study. Extensive searches were made of the literature and the Internet, including many of the leading flooring trade publications, trade and industry associations, business publications, industry blogs, flooring data compilation companies, and others. Product information was obtained directly from the producing company. Market information was derived from various articles, trade publications, interviews with knowledgeable parties, and government sources. Information for corporate profiles was obtained primarily from the companies, especially larger, publicly owned firms. Other sources included directories, articles and Internet sites.

Chapter- 1: INTRODUCTION - Complimentary 5 $0
STUDY GOALS AND OBJECTIVES
REASONS FOR DOING THE STUDY
SCOPE OF REPORT
GEOGRAPHIC SCOPE
LIMITATIONS
INTENDED AUDIENCE
METHODOLOGY AND INFORMATION SOURCES
ANALYST'S CREDENTIALS
RELATED BCC RESEARCH REPORTS
BCC RESEARCH WEBSITE
DISCLAIMER

Chapter- 2: SUMMARY 2 $250
Table Summary : NORTH AMERICAN RESIDENTIAL FLOORING MARKET BY REGION, THROUGH 2018
Figure Summary : NORTH AMERICAN RESIDENTIAL FLOORING MARKET BY REGION, 2013 AND 2018

Chapter- 3: OVERVIEW 24 $1442
A HISTORICAL PERSPECTIVE ON FLOORING
RESIDENTIAL FLOORING TODAY
FUTURE OUTLOOK FOR RESIDENTIAL FLOORING
CURRENT NORTH AMERICAN MARKET ECONOMIC CONDITIONS
ECONOMIC EFFECTS ON RESIDENTIAL FLOORING PRODUCT CATEGORIES
FLOORING INDUSTRY TRADE ORGANIZATIONS
FLOORING INDUSTRY TRADE SHOWS
FLOORING INDUSTRY TRADE MEDIA

Chapter- 4: RESIDENTIAL FLOORING PRODUCTS 28 $1683
PRODUCT CATEGORIES

Chapter- 5: MARKET SIZE AND GROWTH 14 $841
TYPE OF CONSTRUCTION
REGIONS
EXPENDITURES BY DISTRIBUTION CHANNEL, VOLUMES AND GROWTH

Chapter- 6: MARKET DEFINITION 34 $2043
RESIDENTIAL FLOORING INDUSTRY STRUCTURE
MAJOR COMPANIES AND PRODUCT LINES
AVERAGE PRICING AND INSTALLED COSTS
DISTRIBUTION CHANNELS AND LEADING DISTRIBUTORS

Chapter- 7: COMPANY PROFILES 59 $3545
ANDERSON
ARMSTRONG
BEAULIEU OF AMERICA
BENTLEY
CONGOLEUM
CORONADO STONE PRODUCTS
DALTILE
DUPONT
EMSER TILE
FLORIM USA
GRUPO LAMOSA
HALLMARK FLOORS
INTERFACE INC.
INTERCERAMIC INC.
KARNDEAN DESIGNFLOORING
KRONOTEX USA
MANNINGTON MILLS INC.
MARAZZI GROUP
MATERIALS MARKETING
MILLIKEN & COMPANY
MIRAGE
MULLICAN FLOORING
PORCELANOSA USA
PROVENZA FLOORS
ROCA TILE GROUP
SHAW INDUSTRIES INC.
STONEPEAK CERAMICS INC.
TARKETT SA
UNILIN

List of Tables
Summary Table : NORTH AMERICAN RESIDENTIAL FLOORING MARKET BY REGION, THROUGH 2018
Table 1 : FOUR REASONS FOR MANUFACTURING RESILIENT FLOORING PRODUCTS DOMESTICALLY
Table 2 : RESIDENTIAL CARPET TYPES
Table 3 : LAMINATE FLOORING AC DURABILITY RATINGS
Table 4 : NORTH AMERICAN RESIDENTIAL FLOORING, EXPENDITURES BY TYPE OF CONSTRUCTION, THROUGH 2018
Table 5 : NORTH AMERICAN RESIDENTIAL FLOORING, MARKET VALUE BY REGION, THROUGH 2018
Table 6 : RESIDENTIAL FLOORING REVENUES BY DISTRIBUTION CHANNEL, THROUGH 2018
Table 7 : RESIDENTIAL FLOOR COVERING STORES CHANNEL BY PRODUCT CATEGORY, THROUGH 2018
Table 8 : RESIDENTIAL FURNITURE AND HOME FURNISHING STORES CHANNEL BY PRODUCT CATEGORY, THROUGH 2018
Table 9 : RESIDENTIAL HOME IMPROVEMENT CENTERS AND BUILDING MATERIALS SUPPLIES DEALERS CHANNEL BY PRODUCT CATEGORY, THROUGH 2018
Table 10 : RESIDENTIAL GENERAL MERCHANDISE STORES CHANNEL BY PRODUCT CATEGORY, THROUGH 2018
Table 11 : RESIDENTIAL ELECTRONIC AND ONLINE CHANNEL BY PRODUCT CATEGORY, THROUGH 2018
Table 12 : RESIDENTIAL DIRECT SELLING CHANNEL BY PRODUCT CATEGORY, THROUGH 2018
Table 13 : RESIDENTIAL FLOORING EXPENDITURES BY DISTRIBUTION CHANNEL, THROUGH 2018
Table 14 : RESIDENTIAL FLOORING EXPENDITURES BY DISTRIBUTION CHANNEL, THROUGH 2018
Table 15 : RESIDENTIAL FLOORING EXPENDITURES BY DISTRIBUTION CHANNEL, 2013
Table 16 : RESIDENTIAL FLOORING EXPENDITURES BY DISTRIBUTION CHANNEL, 2013
Table 17 : RESIDENTIAL FLOORING BY CATEGORY, THROUGH 2018
Table 18 : RESIDENTIAL FLOORING BY CATEGORY, THROUGH 2018
Table 19 : TOTAL NORTH AMERICAN FLOORING MARKET, THROUGH 2018
Table 20 : TOTAL NORTH AMERICAN FLOORING MARKET, THROUGH 2018
Table 21 : RESIDENTIAL VS. COMMERCIAL FLOORING MARKET, THROUGH 2018
Table 22 : RESIDENTIAL VS. COMMERCIAL FLOORING MARKET, THROUGH 2018
Table 23 : NORTH AMERICAN RESIDENTIAL FLOORING EXPENDITURES BY TYPE OF CONSTRUCTION, THROUGH 2018
Table 24 : NORTH AMERICAN RESIDENTIAL FLOORING EXPENDITURES BY TYPE OF CONSTRUCTION, THROUGH 2018
Table 25 : NORTH AMERICAN RESIDENTIAL FLOORING MARKET BY REGION, THROUGH 2018
Table 26 : NORTH AMERICAN RESIDENTIAL FLOORING MARKET BY REGION, THROUGH 2018
Table 27 : RESIDENTIAL FLOORING EXPENDITURES, SOUTHEAST, BY PRODUCT CATEGORY, THROUGH 2018
Table 28 : RESIDENTIAL FLOORING EXPENDITURES, SOUTHEAST, BY PRODUCT CATEGORY, THROUGH 2018
Table 29 : RESIDENTIAL FLOORING EXPENDITURES, NORTHEAST, BY PRODUCT CATEGORY, THROUGH 2018
Table 30 : RESIDENTIAL FLOORING EXPENDITURES, NORTHEAST, BY PRODUCT CATEGORY, THROUGH 2018
Table 31 : RESIDENTIAL FLOORING EXPENDITURES, MIDWEST, BY PRODUCT CATEGORY, THROUGH 2018
Table 32 : RESIDENTIAL FLOORING EXPENDITURES, MIDWEST, BY PRODUCT CATEGORY, THROUGH 2018
Table 33 : RESIDENTIAL FLOORING EXPENDITURES, SOUTHWEST, BY PRODUCT CATEGORY, THROUGH 2018
Table 34 : RESIDENTIAL FLOORING EXPENDITURES, SOUTHWEST, BY PRODUCT CATEGORY, THROUGH 2018
Table 35 : RESIDENTIAL FLOORING EXPENDITURES, WEST, BY PRODUCT CATEGORY, THROUGH 2018
Table 36 : RESIDENTIAL FLOORING EXPENDITURES, WEST, BY PRODUCT CATEGORY, THROUGH 2018
Table 37 : RESIDENTIAL FLOORING EXPENDITURES, CANADA, BY PRODUCT CATEGORY, THROUGH 2018
Table 38 : RESIDENTIAL FLOORING EXPENDITURES, CANADA, BY PRODUCT CATEGORY, THROUGH 2018
Table 39 : RESIDENTIAL FLOORING CONTRACTORS IN NORTH AMERICA
Table 40 : RESIDENTIAL FLOORING EXPENDITURES, THROUGH 2018
Table 41 : LEADING RESIDENTIAL FLOORING MANUFACTURERS, BY REVENUES, 2012
Table 42 : LEADING RESIDENTIAL FLOORING MANUFACTURERS, BY PRODUCT CATEGORY
Table 43 : CARPET MANUFACTURERS RESIDENTIAL MARKET SHARES, 2012
Table 44 : LEADING RESIDENTIAL CARPET MANUFACTURERS AND PRODUCTS
Table 45 : CERAMIC TILE MANUFACTURERS RESIDENTIAL MARKET SHARES, 2012
Table 46 : LEADING RESIDENTIAL CERAMIC TILE MANUFACTURERS AND PRODUCTS
Table 47 : HARDWOOD FLOOR MANUFACTURERS RESIDENTIAL MARKET SHARES, 2012
Table 48 : LEADING RESIDENTIAL HARDWOOD FLOOR MANUFACTURERS AND PRODUCTS
Table 49 : LAMINATE MANUFACTURERS RESIDENTIAL MARKET SHARES, 2012
Table 50 : LEADING RESIDENTIAL LAMINATE MANUFACTURERS AND PRODUCTS
Table 51 : STONE MANUFACTURERS RESIDENTIAL MARKET SHARES, 2012
Table 52 : LEADING RESIDENTIAL STONE MANUFACTURERS AND PRODUCTS
Table 53 : RESILIENT (MINUS VINYL) MANUFACTURERS RESIDENTIAL MARKET SHARES, 2012
Table 54 : LEADING RESIDENTIAL RESILIENT (MINUS VINYL) MANUFACTURERS AND PRODUCTS
Table 55 : VINYL MANUFACTURERS RESIDENTIAL MARKET SHARES, 2012
Table 56 : LEADING RESIDENTIAL VINYL MANUFACTURERS AND PRODUCTS
Table 57 : FLOORING PRODUCT AND INSTALLATION PRICES, 2012
Table 58 : FLOORING PRODUCT AND INSTALLATION PRICES, 2013
Table 59 : FLOORING PRODUCT AND INSTALLATION PRICES, 2018
Table 60 : LEADING U.S. RESIDENTIAL FLOORING DISTRIBUTORS, BY REVENUES, 2012 AND 2013
Table 61 : LEADING COMMERCIAL FLOORING DISTRIBUTORS, 2013 REVENUE BY PRODUCT CATEGORY
Table 62 : LEADING COMMERCIAL FLOORING DISTRIBUTORS, 2013 REVENUE BY DISTRIBUTION CHANNEL
Table 63 : RESIDENTIAL FLOORING REVENUES BY DISTRIBUTION CHANNEL THROUGH 2018
Table 64 : SPECIALTY FLOOR RETAILERS: TOP 6
Table 65 : RESIDENTIAL FLOORING EXPENDITURES BY DISTRIBUTION CHANNEL, THROUGH 2018

List of Figures
Summary Figure : NORTH AMERICAN RESIDENTIAL FLOORING MARKET BY REGION, 2013 AND 2018


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