Home and Garden in South Korea

 Published On: Jun, 2016 |    No of Pages: 47 |  Published By: Euromonitor | Format: PDF
The performance of home and garden for 2015 was steady positive growth. Although overall growth slowed down slightly in 2015 from the review period CAGR, the major categories of home improvement and home furnishings both recorded 3% current value growth to evidence the increased consumer interest in the home interior. On the other hand, growth rates for gardening and homewares in 2015 were relatively lower. Gardening is limited largely due to the living environment of South Koreans. A large prop...

Euromonitor International's Home and Garden in South Korea report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2020 illustrate how market demand is expected to evolve in the medium-term


Product coverage: Gardening, Home Furnishings, Home Improvement, Homewares.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Home and Garden market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the marketís major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
HOME AND GARDEN IN SOUTH KOREA
Executive Summary
Home and Garden Maintains Its Positive Trend
Ikea Contributes To Changes in Consumer Perception
Hanssem Co Ltd Is the Leading Player
Specialist Channels Gain Additional Share of Home and Garden
Positive Outlook for the Forecast Period
Key Trends and Developments
Growing Demand for Home Renovations Generates New Opportunity
Specialist Channels Gain Additional Share of Growing Home and Garden
Economical Products Are the New Trend
Emerging Retail Concepts
New Distribution Models/emerging Business Models
Market Data
Table 1 Sales of Home and Garden by Category: Value 2010-2015
Table 2 Sales of Home and Garden by Category: % Value Growth 2010-2015
Table 3 NBO Company Shares of Home and Garden: % Value 2011-2015
Table 4 LBN Brand Shares of Home and Garden: % Value 2012-2015
Table 5 Distribution of Home and Garden by Format: % Value 2010-2015
Table 6 Forecast Sales of Home and Garden by Category: Value 2015-2020
Table 7 Forecast Sales of Home and Garden by Category: % Value Growth 2015-2020
Definitions
Sources
Summary 1 Research Sources
Ace Bed Co Ltd in Home and Garden (south Korea)
Strategic Direction
Key Facts
Summary 2 Ace Bed Co Ltd: Key Facts
Summary 3 Ace Bed Co Ltd: Operational Indicators
Competitive Positioning
Summary 4 Ace Bed Co Ltd: Competitive Position 2015
Hanssem Co Ltd in Home and Garden (south Korea)
Strategic Direction
Key Facts
Summary 5 Hanssem Co Ltd: Key Facts
Summary 6 Hanssem Co Ltd: Operational Indicators
Company Background
Internet Strategy
Private Label
Summary 7 Hanssem Co Ltd: Private Label Portfolio
Competitive Positioning
Summary 8 Hanssem Co Ltd: Competitive Position 2015
Lock & Lock Co Ltd in Home and Garden (south Korea)
Strategic Direction
Key Facts
Summary 9 Lock & Lock Co Ltd: Key Facts
Summary 10 Lock & Lock Co Ltd: Operational Indicators
Competitive Positioning
Summary 11 Lock & Lock Co Ltd: Competitive Position 2015
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 8 Sales of Gardening by Category: Value 2010-2015
Table 9 Sales of Gardening by Category: % Value Growth 2010-2015
Table 10 NBO Company Shares of Gardening: % Value 2011-2015
Table 11 LBN Brand Shares of Gardening: % Value 2012-2015
Table 12 Distribution of Gardening by Format: % Value 2010-2015
Table 13 Forecast Sales of Gardening by Category: Value 2015-2020
Table 14 Forecast Sales of Gardening by Category: % Value Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 15 Sales of Home Furnishings by Category: Value 2010-2015
Table 16 Sales of Home Furnishings by Category: % Value Growth 2010-2015
Table 17 NBO Company Shares of Home Furnishings: % Value 2011-2015
Table 18 LBN Brand Shares of Home Furnishings: % Value 2012-2015
Table 19 LBN Brand Shares of Light Sources: % Value 2012-2015
Table 20 Distribution of Home Furnishings by Format: % Value 2010-2015
Table 21 Forecast Sales of Home Furnishings by Category: Value 2015-2020
Table 22 Forecast Sales of Home Furnishings by Category: % Value Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 23 Sales of Home Improvement by Category: Value 2010-2015
Table 24 Sales of Home Improvement by Category: % Value Growth 2010-2015
Table 25 NBO Company Shares of Home Improvement: % Value 2011-2015
Table 26 LBN Brand Shares of Home Improvement: % Value 2012-2015
Table 27 Distribution of Home Improvement by Format: % Value 2010-2015
Table 28 Forecast Sales of Home Improvement by Category: Value 2015-2020
Table 29 Forecast Sales of Home Improvement by Category: % Value Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 30 Sales of Homewares by Category: Value 2010-2015
Table 31 Sales of Homewares by Category: % Value Growth 2010-2015
Table 32 Sales of Homewares by Material: % Value 2010-2015
Table 33 NBO Company Shares of Homewares: % Value 2011-2015
Table 34 LBN Brand Shares of Homewares: % Value 2012-2015
Table 35 Distribution of Homewares by Format: % Value 2010-2015
Table 36 Forecast Sales of Homewares by Category: Value 2015-2020
Table 37 Forecast Sales of Homewares by Category: % Value Growth 2015-2020
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