Esselunga SpA in Home Care (Italy)

 Published On: May, 2015 |    No of Pages: 3 |  Published By: Euromonitor | Format: PDF
Esselunga is expected to continue to enlarge its private label product lines in home care. In the forecast period the company will launch new concentrated dishwashing, laundry care, bleach and surface care private label products, in order to meet the rising demand for cheaper products from its clientele. This strategy has proven to be very useful in the past, as Esselunga was one of the few private label brands in home care to register a positive performance in 2014. This will also permit the...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Home Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the marketís major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Strategic Direction
Key Facts
Summary 1 Esselunga SpA: Key Facts
Summary 2 Esselunga SpA: Operational Indicators in Home Care
Internet Strategy
Summary 3 Esselunga SpA: Share of Sales Generated by Internet Retailing
Company Background
Private Label
Summary 4 Esselunga SpA: Private Label Portfolio
Competitive Positioning
Summary 5 Esselunga SpA: Competitive Position 2014

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