Henkel Italia Srl in Home Care (Italy)

 Published On: Apr, 2017 |    No of Pages: 2 |  Published By: Euromonitor | Format: PDF
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During 2016, Henkel confirmed its leading position in home care in Italy. The company is not only renowned for the popularity of its brands among Italian consumers (eg Dixan), but it demonstrates its ability to be innovative and lead in all of the most important trends. Henkelís declared strategy is to lead categories, eventually through strategic acquisitions, or interrupt non-strategic activities.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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* Get a detailed picture of the Home Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the marketís major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Strategic Direction
Key Facts
Summary 1 Henkel Italia Srl: Key Facts
Summary 2 Henkel Italia Srl: Operational Indicators
Competitive Positioning
Summary 3 Henkel Italia Srl: Competitive Position 2016

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