Henkel Italia Srl in Home Care (Italy)

 Published On: May, 2015 |    No of Pages: 3 |  Published By: Euromonitor | Format: PDF
Henkel led home care in Italy in 2014. The company benefits from consumer loyalty to Dixan, which is its flagship brand, and its extensive distribution networks in grocery retailers. Henkel also supports its main brands with strong marketing and advertising activities focusing on the company’s ecological-oriented approach. The company is set to invest more in new concentrated products, with launches of concentrated detergents, supported by advertising in the standard offline channels, but also...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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* Get a detailed picture of the Home Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Strategic Direction
Key Facts
Summary 1 Henkel SpA: Key Facts
Summary 2 Henkel SpA: Operational Indicators
Company Background
Summary 3 Henkel SpA: Production Statistics 2013
Competitive Positioning
Summary 4 Henkel SpA: Competitive Position 2014

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