Colgate-Palmolive A/S in Home Care (Denmark)

 Published On: Jan, 2016 |    No of Pages: 2 |  Published By: Euromonitor | Format: PDF
Colgate-Palmolive is one of the few multinationals operating in Denmark which has adapted to the local preference for more environmentally-sustainable products. Colgate-Palmolive has been able to position its key Ajax brand in surface care as environmentally-friendly thanks to several of its products bearing the Svanen (Swan) Nordic eco-label.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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* Get a detailed picture of the Home Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the marketís major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.



Strategic Direction
Key Facts
Summary 1 Colgate-Palmolive A/S: Key Facts
Summary 2 Colgate-Palmolive A/S: Operational Indicators
Competitive Positioning
Summary 3 Colgate-Palmolive A/S: Competitive Position 2015

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