Henkel Magyarorszag Kft in Home Care (Hungary)

 Published On: Jun, 2015 |    No of Pages: 3 |  Published By: Euromonitor | Format: PDF

Henkel Magyarország aims to maintain its leading position in home care by intensively promoting its wide range of premium and standard brands, which are present in all key product areas. The main strategy of the company is shape industry trends through technological innovation and frequent promotion of the effectiveness and convenience of its products. To achieve this goal, it continuously invests in innovation to improve products, introducing new designs and formats, and uses wide-scale...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Home Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Strategic Direction
Key Facts
Summary 1 Henkel Magyarország Kft: Key Facts
Summary 2 Henkel Magyarország Kft: Operational Indicators
Company Background
Production
Summary 3 Henkel Magyarország Kft: Production Statistics 2013
Competitive Positioning
Summary 4 Henkel Magyarország Kft: Competitive Position 2014
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