Asda Stores Ltd in Home Care (United Kingdom)

 Published On: Jun, 2015 |    No of Pages: 3 |  Published By: Euromonitor | Format: PDF
Along with other private label retailers, Asda needs to worry about the competition from discounters Aldi and Lidl. This will determine its strategy over the next five years. The company will move from temporary promotional offers to reducing prices permanently in order to attract footfall to its stores. In addition, the company could also look to improve its private label portfolio, which is perhaps less extensive than those of its rivals.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Home Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the marketís major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Strategic Direction
Key Facts
Summary 1 Asda Stores Ltd: Key Facts
Summary 2 Asda Stores Ltd: Operational Indicators
Internet Strategy
Summary 3 Asda Stores Ltd: Share of Sales Generated by Internet Retailing
Company Background
Private Label
Competitive Positioning
Summary 4 Asda Stores Ltd: Competitive Position 2014

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