Aekyung Industrial Co Ltd in Home Care (South Korea)

 Published On: Jan, 2017 |    No of Pages: 2 |  Published By: Euromonitor | Format: PDF
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Aekyungs main strategy for 2016 revolved around CCM (Consumer Centred Management). This involved the implementation of various consumer-oriented management practices such as VOC (Voice of Customer), customer satisfaction surveys and hands-on experience of customer service for all company employees, including the CEO.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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* Get a detailed picture of the Home Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the markets major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Strategic Direction
Key Facts
Summary 1 Aekyung Industrial Co Ltd: Key Facts
Summary 2 Aekyung Industrial Co Ltd: Operational Indicators 2014-2015
Competitive Positioning
Summary 3 Aekyung Industrial Co Ltd: Competitive Position 2016

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