Henkel Central Asia & Caucasus in Home Care (Kazakhstan)

 Published On: Jan, 2016 |    No of Pages: 2 |  Published By: Euromonitor | Format: PDF
Henkel is expected to continue to strive for a strong position in home care in Kazakhstan in the forecast period. The company will continue to invest heavily in marketing support and in new product development. In terms of new product development, the company will maintain its focus on offering value-added products that offer convenience and innovation. The company will still primarily target mid- to high-income consumers and is thus likely to benefit in the forecast period as real disposable...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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* Get a detailed picture of the Home Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the marketís major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.



Strategic Direction
Key Facts
Summary 1 Henkel Central Asia & Caucasus: Key Facts
Competitive Positioning
Summary 2 Henkel Central Asia & Caucasus: Competitive Position 2015

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