Henkel Home Care Korea Ltd in Home Care (South Korea)

 Published On: Jun, 2015 |    No of Pages: 2 |  Published By: Euromonitor | Format: PDF
Henkel Home Care Korea implemented aggressive marketing strategies in South Korea over the review period. The company upgraded products within laundry care (tablet detergent under the Persil brand) and toilet care (rim block under the Bref brand) in 2012 and these products created a sensation within their categories. Within home insecticides, the company maintains its solid leading position with new products. Although a company based on foreign investment, Henkel Home Care Korea has...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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* Get a detailed picture of the Home Care market;
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Strategic Direction
Key Facts
Summary 1 Henkel Home Care Korea Ltd: Key Facts
Company Background
Production
Summary 2 Henkel Home Care Korea Ltd: Production Statistics 2013
Competitive Positioning
Summary 3 Henkel Home Care Korea Ltd: Competitive Position 2014

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