Procter & Gamble Korea Inc in Home Care (South Korea)

 Published On: Jan, 2016 |    No of Pages: 2 |  Published By: Euromonitor | Format: PDF
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As a comprehensive consumer products company, Procter & Gamble Korea Inc is active with new product introductions as well as participation in social campaigns to support the disadvantaged. The company has appointed a new CEO who is a Korean woman with 20 years of career with the company. The company’s direction is to establish itself as a consumer-intimate player with products that better understand consumer needs and wants.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Home Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.



Strategic Direction
Key Facts
Summary 1 Procter & Gamble Korea Inc: Key Facts
Competitive Positioning
Summary 2 Procter & Gamble Korea Inc: Competitive Position 2015

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