Henkel Iberica SA in Home Care (Spain)

 Published On: Feb, 2017 |    No of Pages: 2 |  Published By: Euromonitor | Format: PDF
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According to company sources, Henkel is immersed in a new logistics strategy called “One!GSC”. According to this strategy, the group no longer operates in three divisions (cosmetics, adhesives and detergents) but as a whole. Moreover, much in line with 2015, the company will continue to consolidate the acquired business of Spotless Group SAS (Cucal, Baygon, Iba). The acquisition of these brands will support the presence of the company in categories such as home insecticides where its importance

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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* Get a detailed picture of the Home Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Strategic Direction
Key Facts
Summary 1 Henkel Ibérica SA: Key Facts
Summary 2 Henkel Ibérica SA: Operational Indicators
Competitive Positioning
Summary 3 Henkel Ibérica SA: Competitive Position 2016

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