Henkel Iberica SA in Home Care (Spain)

 Published On: Mar, 2015 |    No of Pages: 3 |  Published By: Euromonitor | Format: PDF
During 2014, Henkel Ibérica SA continued making directive changes in the company and continued promoting innovation towards added value products that will compete against private label players by providing strongly differential features. In line with this, Henkel Ibérica opened the first Shopper Lab of the group in Barcelona. The innovative system positions Henkel as the pioneer company of the “shopping experience”. The company is currently relocating to the new Barcelona business centre 22@...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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* Get a detailed picture of the Home Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Strategic Direction
Key Facts
Summary 1 Henkel Ibérica SA: Key Facts
Summary 2 Henkel Ibérica SA: Operational Indicators
Company Background
Summary 3 Henkel Ibérica SA: Production Statistics 2013
Competitive Positioning
Summary 4 Henkel Ibérica SA: Competitive Position 2014

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