Procter & Gamble Espana SA in Home Care (Spain)

 Published On: Mar, 2015 |    No of Pages: 3 |  Published By: Euromonitor | Format: PDF
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Procter & Gamble España SA plans to restructure its portfolio in order to focus more on its most profitable brands over the forecast period. The company plans to do this through the sale of some less profitable brands in order to invest more in research and development to produce references with higher added value. As an example of this, Procter & Gamble recently sold the brands Camay and Zest to Unilever at global level, just a few weeks after one of its most important disinvesting operations...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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* Get a detailed picture of the Home Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Strategic Direction
Key Facts
Summary 1 Procter & Gamble España SA: Key Facts
Summary 2 Procter & Gamble España SA: Operational Indicators
Company Background
Summary 3 Procter & Gamble España SA: Production Statistics 2013
Competitive Positioning
Summary 4 Procter & Gamble España SA: Competitive Position 2014

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