PZ Cussons Polska SA in Home Care (Poland)

 Published On: Jun, 2015 |    No of Pages: 2 |  Published By: Euromonitor | Format: PDF
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PZ Cussons Poland SA strives to focus on the production of body care products, as this segment is growing, thus promising in terms of forecast sales. The company is recording year-on-year growth of sales and wants to maintain the upward trend in coming years. One of the main success factors is extension of its product portfolio. PZ Cussons Poland SA’s strategy includes doubling the scale of operations over the forecast period and become a leader in every market segment.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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* Get a detailed picture of the Home Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Strategic Direction
Key Facts
Summary 1 PZ Cussons Polska SA: Key Facts
Summary 2 PZ Cussons Polska SA: Operational Indicators
Company Background
Summary 3 PZ Cussons Polska SA: Production Statistics 2014
Competitive Positioning
Summary 4 PZ Cussons Polska SA: Competitive Position 2014

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