Reckitt Benckiser Espana SL in Home Care (Spain)

 Published On: Mar, 2015 |    No of Pages: 3 |  Published By: Euromonitor | Format: PDF
The strategic direction of Reckitt Benckiser goes towards health and hygiene, where the company seems to be reinforcing its main brands and allocating investment. These are key categories in terms of the growth of the company in Spain through brands like Calgonit, and following this line, the company is likely to acquire other brands in the market. The aim of Reckitt Benckiser is to account for more than 70% of sales by the end of 2015. After the merger of Tendesa (PL manufacturer) at the end...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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Strategic Direction
Key Facts
Summary 1 Reckitt Benckiser España SL: Key Facts
Summary 2 Reckitt Benckiser España SL: Operational Indicators
Company Background
Summary 3 Reckitt Benckiser España SL: Production Statistics 2013
Competitive Positioning
Summary 4 Reckitt Benckiser España SL: Competitive Position 2014

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