Conforama France SA in Home and Garden (France)

 Published On: Jul, 2015 |    No of Pages: 4 |  Published By: Euromonitor | Format: PDF
Conforama aims to take the leading position in home furnishings from its key rival Ikea. To achieve this, the company continues to expand its store presence and increase its focus on dynamic categories, whilst also implementing strategies to improve its online business, digital marketing and customer satisfaction. The company is set to also intensify its price-attractiveness via frequent discounting and stock-out sales.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Gardening, Home Furnishings, Home Improvement, Homewares.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Home and Garden market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the marketís major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Strategic Direction
Key Facts
Summary 1 Conforama France SA: Key Facts
Summary 2 Conforama France SA: Operational Indicators
Company Background
Chart 1 Conforama France SA: Conforama in Angers (View 1)
Chart 2 Conforama France SA: Conforama in Angers (View 2)
Internet Strategy
Private Label
Summary 3 Conforama France SA: Private Label Portfolio
Competitive Positioning
Summary 4 Conforama France SA: Competitive Position 2014

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