Reckitt Benckiser Ltd in Home Care (Israel)

 Published On: Jan, 2017 |    No of Pages: 2 |  Published By: Euromonitor | Format: PDF
Reckitt Benckiser Ltd's successful strategy involves taking advantage of its most powerful brands by investing both in innovation and marketing strategies to build its top brands in the consumer health, beauty and personal care and home care markets. Furthermore, the company seeks to strengthen its brands in territories in which it is already present as well as penetrating countries with developing economies.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Home Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the markets major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

RECKITT BENCKISER LTD IN HOME CARE (ISRAEL)

Strategic Direction
Key Facts
Summary 1 Reckitt Benckiser Ltd: Key Facts
Competitive Positioning
Summary 2 Reckitt Benckiser Ltd: Competitive Position 2016

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