Caldrea Co, The in Home Care (USA)

 Published On: Apr, 2015 |    No of Pages: 5 |  Published By: Euromonitor | Format: PDF
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According to its 2014 annual report, Clorox is pushing a strategy it calls the “2020 Strategy”. The strategy has four points of focus: engage employees, innovate every day, expand its brands, and fund growth. Clorox hopes to bring the best out of its employees by pushing leadership development and plans to innovate in its marketing strategies under the slogan of “desire, decide, and delight”. The company also hopes to streamline its production and supply chain management, and grow its brands...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Home Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.



Strategic Direction
Key Facts
Summary 1 The Clorox Co: Key Facts
Summary 2 The Clorox Co: Operational Indicators
Company Background
Competitive Positioning
Summary 3 The Clorox Co: Competitive Position 2014

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