Godrej Group in Home Care (World)

 Published On: Oct, 2015 |    No of Pages: 44 |  Published By: Euromonitor | Format: PDF
Godrej Group has recently surfaced as a key home care player in the rapidly expanding Indian market, seeing its global position move from 69 in 2009 to 26 by 2014 with sales reaching US$444 million. The company competes with several international players including SC Johnson, Reckitt Benckiser and Procter & Gamble in various categories. This profile analyses how Godrej made its success in home care and what opportunities exist for the company to further grow its sales over the forecast period.

Godrej Group in Home Care (World) Company Profile offers detailed strategic analysis of the company’s business, examining its performance in the Home Care market. The report examines company shares by region and sector, brand portfolio and new product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Home Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Godrej Group in Home Care (World)
Scope of the Report
Strategic Evaluation
Competitive Positioning
Market Assessment
Geographic and category Opportunities
Brand strategy
operations
recommendations
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