Clorox Argentina SA in Home Care (Argentina)

 Published On: Jan, 2017 |    No of Pages: 2 |  Published By: Euromonitor | Format: PDF
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The company's goal is to focus on advertising for its leading brand Ayudin in bleach over the forecast period with the intention of boosting its sales. This category registered a sharp fall in volume terms over the review period, which has impacted very negatively on Clorox since this is its star category with it holding a retail value share of 70% in bleach in 2016.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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* Get a detailed picture of the Home Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the markets major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Strategic Direction
Key Facts
Summary 1 Clorox Argentina SA: Key Facts
Summary 2 Clorox Argentina SA: Operational Indicators
Competitive Positioning
Summary 3 Clorox Argentina SA: Competitive Position 2016

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