Harris SA/J Briochin in Home Care (France)

 Published On: Jan, 2017 |    No of Pages: 2 |  Published By: Euromonitor | Format: PDF
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The company seeks to further build its brand recognition and appeal in France by leveraging on its traditional positioning, line diversification and new product developments. As a premium brand with a long historical presence in France, the company began to extend its flagship brand Le Briochin (short form used hereafter as Briochin) to beauty and personal care products as of 2016. Some key innovations launched recently under the brand Briochin included: candle air fresheners, fragrance-free-wit

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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* Get a detailed picture of the Home Care market;
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Strategic Direction
Key Facts
Summary 1 Harris SA/J Briochin: Key Facts
Summary 2 Harris SA/J Briochin: Operational Indicators
Competitive Positioning
Summary 3 Harris SA/J Briochin: Competitive Position 2016

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