Harris SA/J Briochin in Home Care (France)

 Published On: Jan, 2016 |    No of Pages: 2 |  Published By: Euromonitor | Format: PDF
The company seeks to build further brand recognition and appeal in France by leveraging on its traditional manufacturing processes, its ecological as well as Made-in-France positioning. Deemed as premium and despite having a historical presence (90 years) in France, its flagship brand Le Briochin, still does not have enough consumer awareness. It could also work on its production capacity with a view to increasing its manufacturing of private label products.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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Strategic Direction
Key Facts
Summary 1 Harris SA/J Briochin: Key Facts
Summary 2 Harris SA/J Briochin: Operational Indicators
Competitive Positioning
Summary 3 Harris SA/J Briochin: Competitive Position 2015

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