Henkel France SA in Home Care (France)

 Published On: Jan, 2016 |    No of Pages: 2 |  Published By: Euromonitor | Format: PDF
Henkel AG & Co’s strategic aim is to strengthen its recently acquired premier position in French home care. To achieve this, at NBO level through Henkel France, it is likely to pursue its efforts in game-changing innovations, revamping ageing brands, especially some of those under Eau Écarlate, and by gaining ground in areas where it has a relatively weaker position compared to key rivals.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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* Get a detailed picture of the Home Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.



Strategic Direction
Key Facts
Summary 1 Henkel France SA: Key Facts
Summary 2 Henkel France SA: Operational Indicators *
Competitive Positioning
Summary 3 Henkel France SA: Competitive Position 2015*

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