Cognitive Analytics Market by Application (Fraud and Risk Management, Customer Analysis and Personalization, and Sales and Marketing Management), Component, Deployment Model, Organization Size, Industry, and Region - Global Forecast to 2022

 Published On: Nov, 2017 |    No of Pages: 164 |  Published By: MarketsandMarkets | Format: PDF
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Proliferation of data and the rise in adoption of cognitive computing are the major factors driving the growth of the cognitive analytics market.

MarketsandMarkets forecasts the global cognitive analytics market to grow from USD 1.84 billion in 2017 to USD 10.95 billion by 2022, at a Compound Annual Growth Rate (CAGR) of 42.9% during the forecast period. The cognitive analytics market is growing rapidly due to the increasing volumes of data, rise in the adoption of cognitive computing, and the introduction of advanced analytics techniques. Factors such as lack of trust in technology and complex analytical processes are expected to limit the market growth.

The customer analysis and personalization application is projected to have the largest market size in 2022.
Companies are unable to make full use of their customer data pools, thereby creating a performance gap. Cognitive analytics bridges this gap by overcoming the limitations of the traditional analytics tools. It thinks like the humans while dealing with the ever-growing data and provides companies deep individualized insights into their customers, resulting in the higher market size of the customer analysis and personalization application. Therefore, the customer analysis and personalization application is projected to have the largest market share in 2022.

The transportation and logistics industry is expected to have the highest growth rate during the forecast period.
Companies in the transportation and logistics industry face several challenges and complexities in maintaining their equipment and orchestrating the resource deployments. Furthermore, the vast volume of structured and unstructured data received from various sources is expected to drive the demand for cognitive analytics systems. These systems can harness the data to advance business imperatives and help companies achieve an interconnected vision.

North America is expected to have the largest market share, and the market in Asia Pacific (APAC) is projected to grow at the highest CAGR during the forecast period.
North America, followed by Europe, is expected to be the largest revenue generating region for the cognitive analytics vendors in the next 5 years. This is mainly due to the presence of various developed economies, such as Canada and the US, and because of the high focus on innovations through R&D and technology advancements across industries. APAC is expected to be the fastest growing region during the forecast period in the cognitive analytics market because of rapid economic developments, globalization, foreign direct investments, digitalization, and the increased adoption of high-end technologies across major APAC countries.

In-depth interviews were conducted with the Chief Executive Officers (CEOs), marketing directors, other innovation and technology directors, and executives from various key organizations operating in the cognitive analytics marketplace.
By Company – Tier 1 – 22%, Tier 2 – 30%, and Tier 3 – 48%
By Designation – C-Level – 30%, Director Level – 45%, and Others – 25%
By Region – North America – 48%, Europe – 30%, and APAC – 22%

The cognitive analytics ecosystem comprises the following major vendors:
1. Amazon Web Services (US)
2. Cisco Systems (US)
3. Google (US)
4. HPE (US)
5. IBM (US)
6. Intel (US)
7. IPsoft (US)
8. Microsoft (US)
9. Narrative Science (US)
10. Nokia (Finland)
11. Nuance Communications (US)
12. Oracle (US)
13. Persado (US)
14. SAS Institute (US)
15. Sinequa (France)

Research Coverage
The cognitive analytics market revenue is primarily classified into revenues from tools and services. The revenue from tools is associated with standalone software offerings while the services’ revenue is associated with managed services and professional services. The professional services comprise deployment and integration, support and maintenance, and consulting services. The market is also segmented by application, organization size, deployment model, industry, and region.

 Reasons to Buy the Report
• To get a comprehensive overview of the global cognitive analytics market
• To gain information about the top players in this market, their product portfolios, and the key strategies adopted by them
• To gain insights about the major countries/regions in which the cognitive analytics market is flourishing in various industries
1 INTRODUCTION 16
1.1 OBJECTIVES OF THE STUDY 16
1.2 MARKET DEFINITION 16
1.3 MARKET SCOPE 17
1.4 YEARS CONSIDERED FOR THE STUDY 17
1.5 CURRENCY CONSIDERED 18
1.6 STAKEHOLDERS 18
2 RESEARCH METHODOLOGY 19
2.1 RESEARCH DATA 19
2.1.1 SECONDARY DATA 20
2.1.2 PRIMARY DATA 20
2.1.2.1 Breakdown of primaries 21
2.1.2.2 Key industry insights 22
2.2 MARKET SIZE ESTIMATION 24
2.3 RESEARCH ASSUMPTIONS 26
2.4 LIMITATIONS 26
3 EXECUTIVE SUMMARY 27
4 PREMIUM INSIGHTS 33
4.1 ATTRACTIVE MARKET OPPORTUNITIES IN THE COGNITIVE ANALYTICS MARKET 33
4.2 COGNITIVE ANALYTICS MARKET: MARKET SHARE ACROSS VARIOUS REGIONS 34
4.3 COGNITIVE ANALYTICS MARKET, BY INDUSTRY AND REGION 35
4.4 COGNITIVE ANALYTICS MARKET: PROFESSIONAL SERVICES, BY REGION 35
5 MARKET OVERVIEW AND INDUSTRY TRENDS 36
5.1 INTRODUCTION 36
5.2 MARKET DYNAMICS 36
5.2.1 DRIVERS 37
5.2.1.1 Rise in adoption of cognitive computing technology 37
5.2.1.2 Increasing volume of complex data 37
5.2.1.3 Introduction of advanced analytics techniques 37
5.2.2 RESTRAINTS 37
5.2.2.1 Lack of trust in technology 37
5.2.2.2 Complex analytical process 38
5.2.3 OPPORTUNITIES 38
5.2.3.1 Increasing adoption of cloud technology 38
5.2.3.2 Higher adoption by SMEs 38
5.2.4 CHALLENGES 39
5.2.4.1 Lack of skilled workforce 39
5.2.4.2 Managing data quality and safety 39
5.3 INDUSTRY TRENDS 39
5.3.1 COGNITIVE ANALYTICS USE CASES 39
5.3.1.1 Use case 1: Biomedical research (healthcare and life sciences) 39
5.3.1.2 Use case 2: Customer experience management (retail and consumer goods) 40
5.3.1.3 Use case 3: Predictive modeling (online advertising and eCommerce) 41
5.3.1.4 Use case 4: Inventory management (manufacturing) 41
5.3.1.5 Use case 5: Web security (oil and gas) 42
5.3.1.6 Use case 6: Data discovery and advisory (banking and financial services) 43
5.3.2 TOP TRENDS IN THE COGNITIVE ANALYTICS MARKET 43
5.3.2.1 Rapid adoption of cognitive-enabled virtual assistants 43
5.3.2.2 Personalized services 43
5.3.2.3 Major opportunities for the adoption of cognitive analytics in healthcare 44
5.3.2.4 Demand for highly comprehensive, legal, regulatory, and policy frameworks is driving the adoption of cognitive analytics 44
5.3.3 INVESTMENT SCENARIO IN THE COGNITIVE ANALYTICS MARKET 45
5.3.3.1 Recent key investments in the cognitive analytics market 45
6 COGNITIVE ANALYTICS MARKET ANALYSIS, BY APPLICATION 48
6.1 INTRODUCTION 49
6.2 ASSET MAINTENANCE 50
6.3 FRAUD AND RISK MANAGEMENT 51
6.4 CUSTOMER ANALYSIS AND PERSONALIZATION 52
6.5 SALES AND MARKETING MANAGEMENT 53
6.6 SUPPLY CHAIN MANAGEMENT 53
6.7 OTHERS 54
7 COGNITIVE ANALYTICS MARKET ANALYSIS, BY COMPONENT 56
7.1 INTRODUCTION 57
7.2 TOOLS 58
7.3 SERVICES 58
7.3.1 PROFESSIONAL SERVICES 60
7.3.1.1 Deployment and integration 61
7.3.1.2 Support and maintenance 61
7.3.1.3 Consulting services 62
7.3.2 MANAGED SERVICES 63

8 COGNITIVE ANALYTICS MARKET ANALYSIS, BY DEPLOYMENT MODEL 64
8.1 INTRODUCTION 65
8.2 ON-PREMISES 66
8.3 ON-DEMAND 66
9 COGNITIVE ANALYTICS MARKET ANALYSIS, BY ORGANIZATION SIZE 68
9.2 INTRODUCTION 69
9.3 SMALL AND MEDIUM-SIZED ENTERPRISES 70
9.4 LARGE ENTERPRISES 70
10 COGNITIVE ANALYTICS MARKET ANALYSIS, BY INDUSTRY 72
10.1 INTRODUCTION 73
10.2 BANKING, FINANCIAL SERVICES, AND INSURANCE 74
10.3 HEALTHCARE AND LIFE SCIENCES 75
10.4 MANUFACTURING 75
10.5 RETAIL AND CONSUMER GOODS 76
10.6 ENERGY AND UTILITIES 77
10.7 TELECOMMUNICATIONS AND IT 77
10.8 TRANSPORTATION AND LOGISTICS 78
10.9 GOVERNMENT AND DEFENSE 79
10.10 MEDIA AND ENTERTAINMENT 79
10.11 OTHERS 80
11 GEOGRAPHIC ANALYSIS 81
11.1 INTRODUCTION 82
11.2 NORTH AMERICA 84
11.2.1 BY COUNTRY 84
11.2.1.1 United States 84
11.2.1.2 Canada 84
11.2.2 NORTH AMERICA, BY COMPONENT 85
11.2.3 NORTH AMERICA, BY SERVICE 86
11.2.4 NORTH AMERICA, BY PROFESSIONAL SERVICE 86
11.2.5 NORTH AMERICA, BY APPLICATION 87
11.2.6 NORTH AMERICA, BY DEPLOYMENT MODEL 87
11.2.7 NORTH AMERICA, BY ORGANIZATION SIZE 88
11.2.8 NORTH AMERICA, BY INDUSTRY 88
11.3 EUROPE 89
11.3.1 BY COUNTRY 89
11.3.1.1 United Kingdom 89
11.3.1.2 Germany 89
11.3.1.3 France 89
11.3.1.4 Rest of Europe 89
11.3.2 EUROPE, BY COMPONENT 89
11.3.3 EUROPE, BY SERVICE 90
11.3.4 EUROPE, BY PROFESSIONAL SERVICE 90
11.3.5 EUROPE, BY APPLICATION 91
11.3.6 EUROPE, BY DEPLOYMENT MODEL 91
11.3.7 EUROPE, BY ORGANIZATION SIZE 92
11.3.8 EUROPE, BY INDUSTRY 92
11.4 ASIA PACIFIC 93
11.4.1 BY COUNTRY 93
11.4.1.1 China 93
11.4.1.2 Japan 93
11.4.1.3 Australia 93
11.4.1.4 India 94
11.4.1.5 Rest of APAC 94
11.4.2 ASIA PACIFIC, BY COMPONENT 95
11.4.3 ASIA PACIFIC, BY SERVICE 95
11.4.4 ASIA PACIFIC, BY PROFESSIONAL SERVICE 95
11.4.5 ASIA PACIFIC, BY APPLICATION 96
11.4.6 ASIA PACIFIC, BY DEPLOYMENT MODEL 96
11.4.7 ASIA PACIFIC, BY ORGANIZATION SIZE 97
11.4.8 ASIA PACIFIC, BY INDUSTRY 97
11.5 LATIN AMERICA 98
11.5.1 BY COUNTRY 98
11.5.1.1 Mexico 98
11.5.1.2 Brazil 98
11.5.1.3 Rest of Latin America 98
11.5.2 LATIN AMERICA, BY COMPONENT 98
11.5.3 LATIN AMERICA, BY SERVICE 99
11.5.4 LATIN AMERICA, BY PROFESSIONAL SERVICE 99
11.5.5 LATIN AMERICA, BY APPLICATION 100
11.5.6 LATIN AMERICA, BY DEPLOYMENT MODEL 100
11.5.7 LATIN AMERICA, BY ORGANIZATION SIZE 101
11.5.8 LATIN AMERICA, BY INDUSTRY 101
11.6 MIDDLE EAST AND AFRICA 102
11.6.1 BY COUNTRY 102
11.6.1.1 Middle East 102
11.6.1.2 Africa 102
11.6.2 MIDDLE EAST AND AFRICA, BY COMPONENT 102
11.6.3 MIDDLE EAST AND AFRICA, BY SERVICE 103
11.6.4 MIDDLE EAST AND AFRICA, BY PROFESSIONAL SERVICE 103
11.6.5 MIDDLE EAST AND AFRICA, BY APPLICATION 104
11.6.6 MIDDLE EAST AND AFRICA, BY DEPLOYMENT MODEL 104
11.6.7 MIDDLE EAST AND AFRICA, BY ORGANIZATION SIZE 105
11.6.8 MIDDLE EAST AND AFRICA, BY INDUSTRY 105
12 COMPANY PROFILES 106
(Overview, Strength of Product Portfolio, Business Strategy Excellence, Recent Developments)*
12.1 IBM 106
12.2 AMAZON WEB SERVICES 112
12.3 GOOGLE 115
12.4 MICROSOFT 117
12.5 ORACLE 120
12.6 SAS INSTITUTE 124
12.7 INTEL 127
12.8 CISCO SYSTEMS 130
12.9 NOKIA 133
12.10 HPE 136
12.11 NUANCE COMMUNICATIONS 139
12.12 IPSOFT 142
12.13 NARRATIVE SCIENCE 145
12.14 SINEQUA 148
12.15 PERSADO 151
*Details on Overview, Strength of Product Portfolio, Business Strategy Excellence, Recent Developments might not be captured in case of unlisted companies.
13 APPENDIX 153
13.1 INSIGHTS OF INDUSTRY EXPERTS 153
13.3 DISCUSSION GUIDE 154
13.4 KNOWLEDGE STORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL 157
13.5 INTRODUCING RT: REAL-TIME MARKET INTELLIGENCE 159
13.6 AVAILABLE CUSTOMIZATION 161
13.7 RELATED REPORTS 161
13.8 AUTHOR DETAILS 162   

LIST OF TABLES
TABLE 1 COGNITIVE ANALYTICS MARKET SIZE, BY APPLICATION, 2015–2022 (USD MILLION) 49
TABLE 2 ASSET MAINTENANCE: COGNITIVE ANALYTICS MARKET SIZE, BY REGION, 2015–2022 (USD MILLION) 51
TABLE 3 FRAUD AND RISK MANAGEMENT: COGNITIVE ANALYTICS MARKET SIZE, BY REGION, 2015–2022 (USD MILLION) 52
TABLE 4 CUSTOMER ANALYSIS AND PERSONALIZATION: COGNITIVE ANALYTICS MARKET SIZE, BY REGION, 2015–2022 (USD MILLION) 52
TABLE 5 SALES AND MARKETING MANAGEMENT: COGNITIVE ANALYTICS MARKET SIZE, BY REGION, 2015–2022 (USD MILLION) 53
TABLE 6 SUPPLY CHAIN MANAGEMENT: COGNITIVE ANALYTICS MARKET SIZE, BY REGION, 2015–2022 (USD MILLION) 54
TABLE 7 OTHERS: COGNITIVE ANALYTICS MARKET SIZE, BY REGION, 2015–2022 (USD MILLION) 55
TABLE 8 COGNITIVE ANALYTICS MARKET SIZE, BY COMPONENT, 2015–2022 (USD MILLION) 57
TABLE 9 TOOLS: COGNITIVE ANALYTICS MARKET SIZE, BY REGION, 2015–2022 (USD MILLION) 58
TABLE 10 SERVICES: COGNITIVE ANALYTICS MARKET SIZE, BY TYPE, 2015–2022 (USD MILLION) 59
TABLE 11 SERVICES: COGNITIVE ANALYTICS MARKET SIZE, BY REGION, 2015–2022 (USD MILLION) 59
TABLE 12 PROFESSIONAL SERVICES MARKET SIZE, BY TYPE, 2015–2022 (USD MILLION) 60
TABLE 13 PROFESSIONAL SERVICES MARKET SIZE, BY REGION, 2015–2022 (USD MILLION) 61
TABLE 14 DEPLOYMENT AND INTEGRATION MARKET SIZE, BY REGION, 2015–2022 (USD MILLION) 61
TABLE 15 SUPPORT AND MAINTENANCE MARKET SIZE, BY REGION, 2015–2022 (USD MILLION) 62
TABLE 16 CONSULTING SERVICES MARKET SIZE, BY REGION, 2015–2022 (USD MILLION) 62
TABLE 17 MANAGED SERVICES MARKET SIZE, BY REGION, 2015–2022 (USD MILLION) 63
TABLE 18 COGNITIVE ANALYTICS MARKET SIZE, BY DEPLOYMENT MODEL, 2015–2022 (USD MILLION) 65
TABLE 19 ON-PREMISES: COGNITIVE ANALYTICS MARKET SIZE, BY REGION, 2015–2022 (USD MILLION) 66
TABLE 20 ON-DEMAND: COGNITIVE ANALYTICS MARKET SIZE, BY REGION, 2015–2022 (USD MILLION) 67
TABLE 21 COGNITIVE ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2015–2022 (USD MILLION) 69
TABLE 22 SMALL AND MEDIUM-SIZED ENTERPRISES: COGNITIVE ANALYTICS MARKET SIZE, BY REGION, 2015–2022 (USD MILLION) 70
TABLE 23 LARGE ENTERPRISES: COGNITIVE ANALYTICS MARKET SIZE, BY REGION, 2015–2022 (USD MILLION) 71
TABLE 24 COGNITIVE ANALYTICS MARKET SIZE, BY INDUSTRY, 2015–2022 (USD MILLION) 73
TABLE 25 BANKING, FINANCIAL SERVICES, AND INSURANCE: COGNITIVE ANALYTICS MARKET SIZE, BY REGION, 2015–2022 (USD MILLION) 74
TABLE 26 HEALTHCARE AND LIFE SCIENCES: COGNITIVE ANALYTICS MARKET SIZE,  BY REGION, 2015–2022 (USD MILLION) 75
TABLE 27 MANUFACTURING: COGNITIVE ANALYTICS MARKET SIZE, BY REGION, 2015–2022 (USD MILLION) 76
TABLE 28 RETAIL AND CONSUMER GOODS: COGNITIVE ANALYTICS MARKET SIZE, BY REGION, 2015–2022 (USD MILLION) 76
TABLE 29 ENERGY AND UTILITIES: COGNITIVE ANALYTICS MARKET SIZE, BY REGION, 2015–2022 (USD MILLION) 77
TABLE 30 TELECOMMUNICATIONS AND IT: COGNITIVE ANALYTICS MARKET SIZE, BY REGION, 2015–2022 (USD MILLION) 78
TABLE 31 TRANSPORTATION AND LOGISTICS: COGNITIVE ANALYTICS MARKET SIZE, BY REGION, 2015–2022 (USD MILLION) 78
TABLE 32 GOVERNMENT AND DEFENSE: COGNITIVE ANALYTICS MARKET SIZE, BY REGION, 2015–2022 (USD MILLION) 79
TABLE 33 MEDIA AND ENTERTAINMENT: COGNITIVE ANALYTICS MARKET SIZE, BY REGION, 2015–2022 (USD MILLION) 80
TABLE 34 OTHERS: COGNITIVE ANALYTICS MARKET SIZE, BY REGION, 2015–2022 (USD MILLION) 80
TABLE 35 COGNITIVE ANALYTICS MARKET SIZE, BY REGION, 2015–2022 (USD MILLION) 82
TABLE 36 NORTH AMERICA: COGNITIVE ANALYTICS MARKET SIZE, BY COMPONENT, 2015–2022 (USD MILLION) 85
TABLE 37 NORTH AMERICA: COGNITIVE ANALYTICS MARKET SIZE, BY SERVICE, 2015–2022 (USD MILLION) 86
TABLE 38 NORTH AMERICA: COGNITIVE ANALYTICS MARKET SIZE, BY PROFESSIONAL SERVICE, 2015–2022 (USD MILLION) 86
TABLE 39 NORTH AMERICA: COGNITIVE ANALYTICS MARKET SIZE, BY APPLICATION, 2015–2022 (USD MILLION) 87
TABLE 40 NORTH AMERICA: COGNITIVE ANALYTICS MARKET SIZE, BY DEPLOYMENT MODEL, 2015–2022 (USD MILLION) 87
TABLE 41 NORTH AMERICA: COGNITIVE ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2015–2022 (USD MILLION) 88
TABLE 42 NORTH AMERICA: COGNITIVE ANALYTICS MARKET SIZE, BY INDUSTRY, 2015–2022 (USD MILLION) 88
TABLE 43 EUROPE: COGNITIVE ANALYTICS MARKET SIZE, BY COMPONENT, 2015–2022 (USD MILLION) 90
TABLE 44 EUROPE: COGNITIVE ANALYTICS MARKET SIZE, BY SERVICE, 2015–2022 (USD MILLION) 90
TABLE 45 EUROPE: COGNITIVE ANALYTICS MARKET SIZE, BY PROFESSIONAL SERVICE, 2015–2022 (USD MILLION) 90
TABLE 46 EUROPE: COGNITIVE ANALYTICS MARKET SIZE, BY APPLICATION, 2015–2022 (USD MILLION) 91
TABLE 47 EUROPE: COGNITIVE ANALYTICS MARKET SIZE, BY DEPLOYMENT MODEL, 2015–2022 (USD MILLION) 91
TABLE 48 EUROPE: COGNITIVE ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2015–2022 (USD MILLION) 92
TABLE 49 EUROPE: COGNITIVE ANALYTICS MARKET SIZE, BY INDUSTRY, 2015–2022 (USD MILLION) 92
TABLE 50 ASIA PACIFIC: COGNITIVE ANALYTICS MARKET SIZE, BY COMPONENT, 2015–2022 (USD MILLION) 95
TABLE 51 ASIA PACIFIC: COGNITIVE ANALYTICS MARKET SIZE, BY SERVICE, 2015–2022 (USD MILLION) 95
TABLE 52 ASIA PACIFIC: COGNITIVE ANALYTICS MARKET SIZE, BY PROFESSIONAL SERVICE, 2015–2022 (USD MILLION) 95
TABLE 53 ASIA PACIFIC: COGNITIVE ANALYTICS MARKET SIZE, BY APPLICATION, 2015–2022 (USD MILLION) 96
TABLE 54 ASIA PACIFIC: COGNITIVE ANALYTICS MARKET SIZE, BY DEPLOYMENT MODEL, 2015–2022 (USD MILLION) 96
TABLE 55 ASIA PACIFIC: COGNITIVE ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2015–2022 (USD MILLION) 97
TABLE 56 ASIA PACIFIC: COGNITIVE ANALYTICS MARKET SIZE, BY INDUSTRY, 2015–2022 (USD MILLION) 97
TABLE 57 LATIN AMERICA: COGNITIVE ANALYTICS MARKET SIZE, BY COMPONENT, 2015–2022 (USD MILLION) 98
TABLE 58 LATIN AMERICA: COGNITIVE ANALYTICS MARKET SIZE, BY SERVICE,2015–2022 (USD MILLION) 99
TABLE 59 LATIN AMERICA: COGNITIVE ANALYTICS MARKET SIZE, BY PROFESSIONAL SERVICE, 2015–2022 (USD MILLION) 99
TABLE 60 LATIN AMERICA: COGNITIVE ANALYTICS MARKET SIZE, BY APPLICATION,2015–2022 (USD MILLION) 100
TABLE 61 LATIN AMERICA: COGNITIVE ANALYTICS MARKET SIZE, BY DEPLOYMENT MODEL, 2015–2022 (USD MILLION) 100
TABLE 62 LATIN AMERICA: COGNITIVE ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2015–2022 (USD MILLION) 101
TABLE 63 LATIN AMERICA: COGNITIVE ANALYTICS MARKET SIZE, BY INDUSTRY,2015–2022 (USD MILLION) 101
TABLE 64 MIDDLE EAST AND AFRICA: COGNITIVE ANALYTICS MARKET SIZE,BY COMPONENT, 2015–2022 (USD MILLION) 102
TABLE 65 MIDDLE EAST AND AFRICA: COGNITIVE ANALYTICS MARKET SIZE,BY SERVICE, 2015–2022 (USD MILLION) 103
TABLE 66 MIDDLE EAST AND AFRICA: COGNITIVE ANALYTICS MARKET SIZE,BY PROFESSIONAL SERVICE, 2015–2022 (USD MILLION) 103
TABLE 67 MIDDLE EAST AND AFRICA: COGNITIVE ANALYTICS MARKET SIZE,BY APPLICATION, 2015–2022 (USD MILLION) 104
TABLE 68 MIDDLE EAST AND AFRICA: COGNITIVE ANALYTICS MARKET SIZE, BY DEPLOYMENT MODEL, 2015–2022 (USD MILLION) 104
TABLE 69 MIDDLE EAST AND AFRICA: COGNITIVE ANALYTICS MARKET SIZE,BY ORGANIZATION SIZE, 2015–2022 (USD MILLION) 105
TABLE 70 MIDDLE EAST AND AFRICA: COGNITIVE ANALYTICS MARKET SIZE,BY INDUSTRY, 2015–2022 (USD MILLION) 105   

LIST OF FIGURES
FIGURE 1 COGNITIVE ANALYTICS MARKET: MARKET SEGMENTATION 17
FIGURE 2 COGNITIVE ANALYTICS MARKET: RESEARCH DESIGN 19
FIGURE 3 BREAKDOWN OF PRIMARY INTERVIEWS: BY COMPANY, DESIGNATION,AND REGION 21
FIGURE 4 DATA TRIANGULATION 23
FIGURE 5 MARKET SIZE ESTIMATION METHODOLOGY: BOTTOM-UP APPROACH 24
FIGURE 6 MARKET SIZE ESTIMATION METHODOLOGY: TOP-DOWN APPROACH 25
FIGURE 7 ASSUMPTIONS 26
FIGURE 8 GLOBAL COGNITIVE ANALYTICS MARKET, 2015-2022 28
FIGURE 9 COGNITIVE ANALYTICS MARKET, BY COMPONENT (2017-2022) 29
FIGURE 10 COGNITIVE ANALYTICS MARKET, BY SERVICE (2017–2022) 29
FIGURE 11 COGNITIVE ANALYTICS MARKET, BY PROFESSIONAL SERVICE (2017–2022) 30
FIGURE 12 COGNITIVE ANALYTICS MARKET, BY APPLICATION (2017–2022) 30
FIGURE 13 COGNITIVE ANALYTICS MARKET, BY DEPLOYMENT MODEL (2017–2022) 31
FIGURE 14 COGNITIVE ANALYTICS MARKET, BY ORGANIZATION SIZE (2017–2022) 31
FIGURE 15 COGNITIVE ANALYTICS MARKET, BY INDUSTRY (2017–2022) 32
FIGURE 16 INCREASING VOLUME AND VARIETY OF COGNITIVE COMPUTING DATA ARE THE MAJOR FACTORS CONTRIBUTING TO THE GROWTH OF THE COGNITIVE ANALYTICS MARKET 33
FIGURE 17 NORTH AMERICA IS ESTIMATED TO HAVE THE LARGEST MARKET SHARE IN 2017 34
FIGURE 18 HEALTHCARE AND LIFE SCIENCES INDUSTRY, AND NORTH AMERICA ARE ESTIMATED TO HAVE THE LARGEST MARKET SIZE IN 2017 35
FIGURE 19 SUPPORT AND MAINTENANCE SEGMENT IS ESTIMATED TO HAVE THE LARGEST MARKET ACROSS THE GLOBE, EXCEPT IN APAC, IN 2017 35
FIGURE 20 COGNITIVE ANALYTICS MARKET: DRIVERS, RESTRAINTS, OPPORTUNITIES,  AND CHALLENGES 36
FIGURE 21 CUSTOMER ANALYSIS AND PERSONALIZATION APPLICATION IS EXPECTED TO HAVE THE LARGEST MARKET SIZE DURING THE FORECAST PERIOD 50
FIGURE 22 TOOLS SEGMENT IS EXPECTED TO HAVE THE LARGER MARKET SIZE DURING THE FORECAST PERIOD 57
FIGURE 23 PROFESSIONAL SERVICES SEGMENT IS EXPECTED TO HAVE THE LARGER MARKET SIZE DURING THE FORECAST PERIOD 59
FIGURE 24 DEPLOYMENT AND INTEGRATION SEGMENT IS EXPECTED TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD 60
FIGURE 25 ON-DEMAND DEPLOYMENT MODEL IS EXPECTED TO GROW AT A HIGHER CAGR DURING THE FORECAST PERIOD 65
FIGURE 26 SMALL AND MEDIUM-SIZED ENTERPRISE SEGMENT IS EXPECTED TO HAVE A HIGHER CAGR DURING THE FORECAST PERIOD 69
FIGURE 27 TRANSPORTATION AND LOGISTICS INDUSTRY IS EXPECTED TO HAVE THE HIGHEST CAGR DURING THE FORECAST PERIOD 73
FIGURE 28 ASIA PACIFIC IS EXPECTED TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD 83
FIGURE 29 NORTH AMERICA IS EXPECTED TO HAVE THE LARGEST MARKET SIZE DURING THE FORECAST PERIOD 83
FIGURE 30 NORTH AMERICA: MARKET SNAPSHOT 85
FIGURE 31 ASIA PACIFIC: MARKET SNAPSHOT 94
FIGURE 32 IBM: COMPANY SNAPSHOT 106
FIGURE 33 MICROSOFT: COMPANY SNAPSHOT 117
FIGURE 34 ORACLE: COMPANY SNAPSHOT 120
FIGURE 35 SAS INSTITUTE: COMPANY SNAPSHOT 124
FIGURE 36 INTEL: COMPANY SNAPSHOT 127
FIGURE 37 CISCO SYSTEMS: COMPANY SNAPSHOT 130
FIGURE 38 NOKIA: COMPANY SNAPSHOT 133
FIGURE 39 HPE: COMPANY SNAPSHOT 136
FIGURE 40 NUANCE COMMUNICATIONS: COMPANY SNAPSHOT 139

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