Contact Us | Home
Toll Free No. for USA/Canada:   1-866-279-8368
| Advance Search
Currency:  $
Discounted Reports
Energy & Resources
FMCG & Retailing
Pharmaceuticals and Healthcare

Major Operating System Developers' Strategic Planning for Tablets: Apple, Google, Microsoft

Enquire | Email | Print

Published Date: Dec, 2012
Format: PDF
No of Pages: 9
Select pricing :
Change Currency: EURO | $ USD | GBP
Buy through us and save. We do not add any Tax / Duty including VAT,GST
  • Abstract
  • Table of Contents

Global top three OS (Operating System) developers Apple, Google and Microsoft launched their respective new tablets in October 2012. The rise of tablets not only changes the mobile PC ecosystem but also brings a stir to the OS landscape. Other than introducing innovations to their OS platforms, Google and Microsoft have developed their own-brand tablets leveraging their new OS, trying to break Apple's dominance in the tablet market. In addition, three major OS developers have launched their new tablets in anticipation of imminent seasonal demand in North America during the Christmas holiday. This report profiles new tablets launched by three major OS developers and examines the effects of their product strategies on the tablet industry.

1. Apple's Attempt to Carve New Market Niches with iPad Mini
1.1 Apple Adopts Different Pricing Strategies for iPad Mini and iPad
1.2 iPad Mini Touch Technology to Pave the Ways for Apple's Subsequent Products
2. Google Rapidly Expands Android User Base with Nexus 7
2.1 Google Extending Reach to Large-size Tablet Market with Nexus 7
2.2 Nexus Tablet Helps Establish Wireless Connection across Google-based Devices
3. Microsoft Surface to Influence Corporate Strategic Planning
3.1 Microsoft's Distribution Channels and Product Positioning to Impact Its Subsequent Sales
3.2 The Use of Office in Tablets Underscores Microsoft's Commitment to Retain Competitiveness
4. Conclusion
4.1 Consumer Acceptance of Windows 8/RT Tablets Put to the Test; Integrated User Interface Microsoft's Key Development Focus
4.2 OS Developers' Tendency toward Hardware/Software Integration; Branded Vendors Focus on Product Differentiation and Brand Building

List of Topics

Global tablet shipment share forecast in the period 2013 - 2015
Key development trends among three major operating system developers in the tablet market, including product specifications of their respective tablets and pricing strategies behind

Companies and organizations analyzed or mentioned in the report include:
Amazon, Apple, Asus, Barnes & Noble, Google, Microsoft, Samsung, Suning

List of Figures

Figure 1 Comparison of Tablet Price and Panel Size by Operating System
Figure 2 Global Tablet Shipment Share by Operating System, 2011 - 2015

Related Reports:  


Custom Research
If above report doesn't have the business information suitable for your business, we can provide custom research that would be lucrative for your business or enhance your profession. We leverage most comprehensive, affordable, high-quality custom research which will match exact topic & specifications of your choice. Please visit Custom Research page to make an enquiry.


Top Go to top of the page

product id: 359696, price: INR 73085, Market Intelligence center

International Travel Grant for Members of
MANLIBNET (Management Libraries Network)
We accept
Phone: +91.22.27810772, 27810773
Hours: Mon to Sat 8:00 AM to 8:00 PM IST
Call USA/Canada 1-866-279-8368
About Trust Online