Consumer electronics are the electronic equipments which are applied in everyday use, mostly for entertainment, communications and office productivity. Main products include audio equipment, television sets, MP3 players, video recorders, DVD players, digital cameras, camcorders, personal computers, video game consoles, telephones and mobile phones. Custom research
has favorably increased sales of these products.
As the digitization in this segment is increasingly growing alongside the customerís needs and demand, the competition has escalated tremendously in this sector. All this is possible due to the development in the technology market. It is not just an electronic application but has become lifestyle equipments and status symbols. Companies are busy now in launching more and more refined products due to the ever-changing tastes and requirements of the consumers. With the globalization of the consumer electronics business, increasing visibility and optimizing business processes becomes a key to an organizationís success. Companies of all sizes of this sector are now forming partnerships and alliances in order to gain greater access to customers on domestic and global markets.