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Alcoholic Drinks in Italy

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Published Date: Mar, 2012
Format: PDF
No of Pages: 32
 
 
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  • Abstract
  • Table of Contents
Introduction

Alcoholic Drinks in Italy industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value and volume 2007-11, and forecast to 2016). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Essential resource for top-line data and analysis covering the Italy alcoholic drinks market. Includes market size and segmentation data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.

Highlights

*The alcoholic drinks market consists of retail sale of beers, ciders & FABs(flavored alcoholic beverages), spiritsand wines.

*The Italian alcoholic drinks market is forecast to generate total revenue of $55.6 billion in 2011, representing a compound annual rate of change (CARC) of -1.1% between 2007 and 2011.

*Market consumption volumes are forecast to decrease with a CARC of -1.7% between 2007 and 2011, to reach a total of 4,660.1 million liters in 2011.

*The performance of the market is forecast to accelerate, with an anticipated CARC of -0.2% for the five-year period 2011 - 2016, which is expected to drive the market to a value of $54.9 billion by the end of 2016.

Features

Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the alcoholic drinks market in Italy

Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the alcoholic drinks market in Italy

Leading company profiles reveal details of key alcoholic drinks market players’ global operations and financial performance

Add weight to presentations and pitches by understanding the future growth prospects of the Italy alcoholic drinks market with five year forecasts by both value and volume

Macroeconomic indicators provide insight into general trends within the Italy economy

Key Questions Answered

What was the size of the Italy alcoholic drinks market by value in 2011?

What will be the size of the Italy alcoholic drinks market in 2016?

What factors are affecting the strength of competition in the Italy alcoholic drinks market?

How has the market performed over the last five years?

Who are the top competitiors in Italy's alcoholic drinks market?

TABLE OF CONTENTS

EXECUTIVE SUMMARY 2
MARKET OVERVIEW 6
Market definition 6
Market analysis 6
MARKET DATA 7
Market value 7
Market volume 8
MARKET SEGMENTATION 9
Category segmentation 9
Geography segmentation 10
Market share 11
Market distribution 12
MARKET OUTLOOK 13
Market value forecast 13
Market volume forecast 14
FIVE FORCES ANALYSIS 15
Summary 15
Buyer power 16
Supplier power 17
New entrants 18
Threat of substitutes 19
Degree of rivalry 20
LEADING COMPANIES 21
CAVIRO Soc Coop 21
Heineken N.V. 22
SABMiller 25
MACROECONOMIC INDICATORS 28
Country Data 28
APPENDIX 30
Methodology 30
Industry associations 31
Related MarketLine research 31
 
LIST OF TABLES

Table 1: Italy alcoholic drinks market value: $ million, 2007–11(e) 7
Table 2: Italy alcoholic drinks market volume: million liters, 2007–11(e) 8
Table 3: Italy alcoholic drinks market  category segmentation : $ billion, by value, 2011(e) 9
Table 4: Italy alcoholic drinks market  geography segmentation : $ billion, by value, 2011(e) 10
Table 5: Italy alcoholic drinks market share: % share, by volume, 2011(e) 11
Table 6: Italy alcoholic drinks market distribution: % share, by volume, 2011(e) 12
Table 7: Italy alcoholic drinks market value forecast: $ million, 2011–16 13
Table 8: Italy alcoholic drinks market volume forecast: million liters, 2011–16 14
Table 9: CAVIRO Soc Coop: key facts 21
Table 10: Heineken N.V.: key facts 22
Table 11: Heineken N.V.: key financials ($) 23
Table 12: Heineken N.V.: key financials (€) 23
Table 13: Heineken N.V.: key financial ratios 23
Table 14: SABMiller: key facts 25
Table 15: SABMiller: key financials ($) 26
Table 16: SABMiller: key financial ratios 26
Table 17: Italy size of population (million), 2007–11 28
Table 18: Italy gdp (constant 2000 prices, $ billion), 2007–11 28
Table 19: Italy gdp (current prices, $ billion), 2007–11 28
Table 20: Italy inflation, 2007–11 29
Table 21: Italy consumer price index (absolute), 2007–11 29
Table 22: Italy exchange rate, 2007–11 29
 
LIST OF FIGURES

Figure 1: Italy alcoholic drinks market value: $ million, 2007–11(e) 7
Figure 2: Italy alcoholic drinks market volume: million liters, 2007–11(e) 8
Figure 3: Italy alcoholic drinks market  category segmentation : % share, by value, 2011(e) 9
Figure 4: Italy alcoholic drinks market  geography segmentation : % share, by value,  2011(e) 10
Figure 5: Italy alcoholic drinks market share: % share, by volume, 2011(e) 11
Figure 6: Italy alcoholic drinks market distribution: % share, by volume, 2011(e) 12
Figure 7: Italy alcoholic drinks market value forecast: $ million, 2011–16 13
Figure 8: Italy alcoholic drinks market volume forecast: million liters, 2011–16 14
Figure 9: Forces driving competition in the alcoholic drinks market in Italy, 2011 15
Figure 10: Drivers of buyer power in the alcoholic drinks market in Italy, 2011 16
Figure 11: Drivers of supplier power in the alcoholic drinks market in Italy, 2011 17
Figure 12: Factors influencing the likelihood of new entrants in the alcoholic drinks market in Italy, 2011 18
Figure 13: Factors influencing the threat of substitutes in the alcoholic drinks market in Italy, 2011 19
Figure 14: Drivers of degree of rivalry in the alcoholic drinks market in Italy, 2011 20
Figure 15: Heineken N.V.: revenues & profitability 24
Figure 16: Heineken N.V.: assets & liabilities 24
Figure 17: SABMiller: revenues & profitability 27
Figure 18: SABMiller: assets & liabilities 27

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