Global activated carbon market - by products & applications (2011 - 2016)

 Published On: Apr, 2012 |    No of Pages: 237 |  Published By: MarketsandMarkets | Format: PDF
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The report covers the major activated carbon market which includes primarily powdered activated carbon and granular activated carbon segments. It also studies other activated carbon such as pellet activated carbon, bead activated carbon, and impregnated carbon. The report analyses the market for activated carbon with respect to market drivers, opportunities, and winning imperatives related to the industry.


The qualitative analysis of activated carbon with respect to its characteristics, process of production, and regeneration is done in an elaborative manner. Activated carbon market has been gaining importance with its major application in the areas of water treatment and air purification; the duo being its major end use.


Regulatory authorities implying directives for mercury removal in power plant has led to a fast growth and acceptance of activated carbon products. Regulations are being implemented in the regions of Europe and U.S. at a significant pace and are also gaining importance in Asian regions as well. The policies and regulation implied by different authorities for supporting activated carbon production are also discussed in the study.


Activated carbon is also analyzed with respect to the value chain which starts from the raw materials used for the manufacturing followed by activated carbon’s product forms, distribution network, end usage, and sales services. Import and export of activated carbon has been gaining importance with its increasing demand. The Asian countries are one of the key exporters of activated carbon in dominating markets of U.S. It becomes vital to study about the countries which export activated carbon to big markets such as U.S. and which have become favorites for the past few years. The report studies the export scenario of Asian market from global as well as U.S. perspective. It also focuses on the U.S. imports which give an idea about the countries which are exporting activated carbon to the biggest activated carbon market.


The major raw materials used for the activated carbon production are coal, wood, coconut shells, and lignite. The report gives a qualitative analysis about these materials with respect to their characteristics and applications. It also explains the factors on the basis of which the raw material selection is done. Market share analysis along with analysis of patent for the last 5 years is also done in the market study.


The key segments for activated carbon market are powdered activated carbon and granular activated carbon. The reports studies these segments with respect to its value ($million) and volume (thousand metric tons). The study is done considering the demand for these materials in different regions including North America, Europe, Asia-Pacific (APAC), and Rest of the World (ROW). Qualitatively, the products including powdered activated carbon, granular activated carbon, and pelletized activated carbon are studied with respect to their individual applications.


Based on the applications, the global activated carbon market is segmented as liquid phase and gas phase end uses. Liquid phase application has major market with the applications segments as water treatment is a key application within the liquid phase. Within the gas phase application segment, air purification has the major market. The report covers the volume market size of these applications which gives a picture about the dominating application segment within the global activated carbon market.


The global activated carbon market is also segmented with respect to different regions including North America, Europe, APAC, and ROW. The study analyzes the market for these regions as well and gives value and volume for different product types. It also gives an idea about the key players in each geography for representing a competitive environment in the regional markets.


The report also presents a competitive landscape which covers different strategies and developments which the activated carbon companies have done in the past few years. Furthermore, different market participants within the activated carbon market are also profiled in the report. This gives details about the company which include company overview, financial details, products, strategy, and recent developments.


Scope of the report


The report segments the global activated carbon market as:


On the basis of products:


    Powdered activated carbon

    Granular activated carbon

    Other activated carbon 


On the basis of applications:


    Liquid phase

        Water treatment

        Food and beverage industry

        Pharmaceutical and medical 

    Gas phase

        Automotive

        Industrial 


On the basis of geography:


    North America

    Europe

    Asia-Pacific

    ROW 



TABLE OF CONTENTS


1 INTRODUCTION 

1.1 KEY TAKE-AWAYS 

1.2 REPORT DESCRIPTION 

1.3 MARKETS COVERED 

1.4 STAKEHOLDERS 

1.5 RESEARCH METHODOLOGY 

1.5.1 MARKET SIZE 

1.5.2 KEY DATA POINTS FROM SECONDARY SOURCES 

1.5.3 KEY DATA POINTS FROM PRIMARY SOURCES 

1.5.4 ASSUMPTIONS MADE FOR THE REPORT 


2 EXECUTIVE SUMMARY 


3 MARKET OVERVIEW 

3.1 INTRODUCTION 

3.2 MARKET SEGMENTATION 

3.3 GLOBAL ACTIVATED CARBON PRODUCT OVERVIEW 

3.3.1 PHYSICAL CHARACTERISTICS 

3.3.2 PRODUCTION PROCESS 

3.3.2.1 Steam Activation 

3.3.2.2 Chemical Activation 

3.3.3 REGENERATION OF ACTIVATED CARBON 

3.4 MARKET METRICS 

3.4.1 DRIVERS 

3.4.1.1 Stringent Water Regulations 

3.4.1.2 Mercury Control for Air Purification Leading to Increased Demand 

3.4.2 RESTRAINT 

3.4.2.1 Scarcity of Raw Material Causing Price Hikes 

3.4.3 OPPORTUNITY 

3.4.3.1 Reactivated Carbon 

3.4.4 WINNING IMPERATIVES 

3.4.4.1 Research and New Product Development 

3.4.4.2 Mercury Removal 

3.5 VALUE CHAIN ANALYSIS 

3.5.1 RAW MATERIAL 

3.5.2 ACTIVATED CARBON PRODUCT FORMS 

3.5.3 DISTRIBUTION NETWORK 

3.5.4 END-USERS 

3.5.5 SALES SERVICES 

3.6 POLICY & REGULATIONS 

3.7 IMPORT-EXPORT SCENARIO 

3.7.1 ASIA-PACIFIC EXPORT SCENARIO 

3.7.1.1 Global exports 

3.7.1.2 U.S. Exports 

3.7.2 U.S. IMPORT SCENARIO 

3.8 RAW MATERIALS BASED ON CARBON SOURCES 

3.8.1 COAL 

3.8.2 WOOD 

3.8.3 COCONUT SHELL 

3.8.4 OTHERS 

3.8.4.1 Lignite 

3.8.4.2 Peat 

3.9 MARKET SHARE ANALYSIS 

3.10 PATENT ANALYSIS 


4 GLOBAL ACTIVATED CARBON, BY PRODUCT TYPES 

4.1 INTRODUCTION 

4.2 POWDERED ACTIVATED CARBON (PAC) 

4.3 GRANULAR ACTIVATED CARBON (GAC) 

4.4 OTHERS 

4.4.1 PELLET ACTIVATED CARBON 

4.4.2 BEAD ACTIVATED CARBON (BAC) 

4.4.3 IMPREGNATED CARBON 


5 GLOBAL ACTIVATED CARBON, BY APPLICATIONS 

5.1 INTRODUCTION 

5.2 LIQUID PHASE APPLICATIONS 

5.2.1 WATER TREATMENT 

5.2.2 FOOD & BEVERAGE INDUSTRY 

5.2.3 PHARMACEUTICAL & MEDICAL 

5.2.4 OTHERS 

5.2.4.1 Mining 

5.3 GAS PHASE APPLICATIONS 

5.3.1 AUTOMOTIVE 

5.3.2 INDUSTRIAL 

5.3.2.1 Air Purification 

5.3.2.1.1 Flue gas cleaning 

5.3.2.1.1.1 Mercury removal 

5.3.2.1.2 Odor control 

5.3.2.2 Solvent Recovery 

5.3.3 OTHER END-USERS 


6 GLOBAL ACTIVATED CARBON, BY GEOGRAPHY 

6.1 INTRODUCTION 

6.2 NORTH AMERICA 

6.2.1 U.S. 

6.2.2 CANADA 

6.3 EUROPE 

6.3.1 WESTERN EUROPE 

6.3.2 EASTERN EUROPE 

6.4 ASIA-PACIFIC 

6.4.1 CHINA 

6.4.2 JAPAN 

6.4.3 OTHERS APAC 

6.5 ROW 


7 COMPETITIVE LANDSCAPE 

7.1 INTRODUCTION 

7.2 MERGERS & ACQUISITIONS 

7.3 NEW PRODUCT DEVELOPMENTS 

7.4 CONTRACTS, PARTNERSHIPS, JOINT VENTURES, ALLIANCES & AGREEMENTS 

7.5 OTHERS 


8 COMPANY PROFILES 

8.1 ADA-ES INCORPORATED 

8.1.1 OVERVIEW 

8.1.2 FINANCIALS 

8.1.3 PRODUCTS & SERVICES 

8.1.4 STRATEGY 

8.1.5 DEVELOPMENTS 

8.2 ALBEMARLE CORPORATION 

8.2.1 OVERVIEW 

8.2.2 FINANCIALS 

8.2.3 PRODUCTS & SERVICES 

8.2.4 STRATEGY 

8.2.5 DEVELOPMENTS 

8.3 CALGON CARBON CORPORATION 

8.3.1 OVERVIEW 

8.3.2 FINANCIALS 

8.3.3 PRODUCTS & SERVICES 

8.3.4 STRATEGY 

8.3.5 DEVELOPMENTS 

8.4 CARBON ACTIVATED CORPORATION 

8.4.1 OVERVIEW 

8.4.2 FINANCIALS 

8.4.3 PRODUCTS & SERVICES 

8.5 CARBON RESOURCES LLC. 

8.5.1 OVERVIEW 

8.5.2 FINANCIALS 

8.5.3 PRODUCTS & SERVICES 

8.5.4 STRATEGY 

8.5.5 DEVELOPMENTS 

8.6 CARBOTECH AC GMBH 

8.6.1 OVERVIEW 

8.6.2 FINANCIALS 

8.6.3 PRODUCTS & SERVICES 

8.6.4 STRATEGY 

8.6.5 DEVELOPMENTS 

8.7 CECA SA 

8.7.1 OVERVIEW 

8.7.2 FINANCIALS 

8.7.3 PRODUCTS & SERVICES 

8.7.4 STRATEGY 

8.7.5 DEVELOPMENTS 

8.8 CLARIMEX GROUP 

8.8.1 OVERVIEW 

8.8.2 FINANCIALS 

8.8.3 PRODUCTS & SERVICES 

8.8.4 STRATEGY 

8.9 DONAU CHEMIE GROUP 

8.9.1 OVERVIEW 

8.9.2 FINANCIALS 

8.9.3 PRODUCTS & SERVICES 

8.9.4 STRATEGY 

8.9.5 DEVELOPMENTS 

8.10 HAYCARB PLC 

8.10.1 OVERVIEW 

8.10.2 FINANCIALS 

8.10.3 PRODUCTS & SERVICES 

8.10.4 STRATEGY 

8.10.5 DEVELOPMENTS 

8.11 JACOBI CARBONS AB 

8.11.1 OVERVIEW 

8.11.2 FINANCIALS 

8.11.3 PRODUCTS & SERVICES 

8.11.4 STRATEGY 

8.11.5 DEVELOPMENTS 

8.12 KURARY CO. LTD. 

8.12.1 OVERVIEW 

8.12.2 FINANCIALS 

8.12.3 PRODUCTS & SERVICES 

8.12.4 STRATEGY 

8.12.5 DEVELOPMENTS 

8.13 KUREHA CORPORATION 

8.13.1 OVERVIEW 

8.13.2 FINANCIALS 

8.13.3 PRODUCTS & SERVICES 

8.13.4 STRATEGY 

8.13.5 DEVELOPMENTS 

8.14 MEADWESTVACO CORPORATION 

8.14.1 OVERVIEW 

8.14.2 FINANCIALS 

8.14.3 PRODUCTS & SERVICES 

8.14.4 STRATEGY 

8.14.5 DEVELOPMENTS 

8.15 NORIT N.V. 

8.15.1 OVERVIEW 

8.15.2 FINANCIALS 

8.15.3 PRODUCTS & SERVICES 

8.15.4 STRATEGY 

8.15.5 DEVELOPMENTS 

8.16 OSAKA GAS CHEMICALS CO. LTD 

8.16.1 OVERVIEW 

8.16.2 FINANCIALS 

8.16.3 PRODUCTS & SERVICES 

8.16.4 STRATEGY 

8.16.5 DEVELOPMENTS 

8.17 SIEMENS WATER TECHNOLOGIES CORP. 

8.17.1 OVERVIEW 

8.17.2 FINANCIALS 

8.17.3 PRODUCTS & SERVICES 

8.17.4 STRATEGY 

8.17.5 DEVELOPMENTS 

8.18 VEOLIA WATER S.A. 

8.18.1 OVERVIEW 

8.18.2 FINANCIALS 

8.18.3 PRODUCTS & SERVICES 

8.18.4 STRATEGY 

8.18.5 DEVELOPMENTS 


APPENDIX 

U.S. PATENTS 

EUROPE PATENTS 

JAPAN PATENTS 


LIST OF TABLES 


TABLE 1 GLOBAL ACTIVATED CARBON MARKET REVENUE, BY PRODUCTS, 2009 – 2016 ($MILLION) 

TABLE 2 MARKET SHARE FOR ACTIVATED CARBON APPLICATIONS, 2011 

TABLE 3 MARKET SHARE FOR ACTIVATED CARBON APPLICATIONS, 2016 

TABLE 4 ADSORPTION PARAMETERS OF ACTIVATED CARBON 

TABLE 5 COMPARISON BETWEEN VIRGIN & REACTIVATED CARBON 

TABLE 6 REGIONAL IMPACT OF WATER REGULATIONS 

TABLE 7 REGULATIONS ACROSS THE GLOBE 

TABLE 8 CHARACTERISTICS OF ACTIVATED CARBON RAW MATERIALS 

TABLE 9 PRODUCT TYPE WISE APPLICATIONS OF ACTIVATED CARBON 

TABLE 10 GLOBAL ACTIVATED CARBON MARKET UNIT SHIPMENTS, BY PRODUCTS, 2009 – 2016 (THOUSAND METRIC TONS) 

TABLE 11 POWDERED ACTIVATED CARBON MARKET REVENUE, BY GEOGRAPHY, 2009 – 2016 ($MILLION) 

TABLE 12 POWDERED ACTIVATED CARBON MARKET UNIT SHIPMENTS, BY GEOGRAPHY, 2009 – 2016 (THOUSAND METRIC TONS) 

TABLE 13 GRANULAR ACTIVATED CARBON MARKET REVENUE, BY GEOGRAPHY, 2009 – 2016 ($MILLION) 

TABLE 14 GRANULAR ACTIVATED CARBON MARKET UNIT SHIPMENTS, BY GEOGRAPHY, 2009 – 2016 (THOUSAND METRIC TONS) 

TABLE 15 OTHER ACTIVATED CARBON MARKET REVENUE, BY GEOGRAPHY, 2009 – 2016 ($MILLION) 

TABLE 16 OTHER ACTIVATED CARBON MARKET UNIT SHIPMENTS, BY GEOGRAPHY, 2009 – 2016 (THOUSAND METRIC TONS) 

TABLE 17 ACTIVATED CARBON APPLICATIONS 

TABLE 18 GLOBAL ACTIVATED CARBON APPLICATIONS MARKET UNIT SHIPMENTS, 2009 – 2016 (THOUSAND METRIC TONS) 

TABLE 19 LIQUID PHASE ACTIVATED CARBON APPLICATIONS MARKET UNIT SHIPMENTS, 2009 – 2016 (THOUSAND METRIC TONS) 

TABLE 20 GAS PHASE ACTIVATED CARBON APPLICATIONS MARKET UNIT SHIPMENTS, 2009 – 2016 (THOUSAND METRIC TONS) 

TABLE 21 ACTIVATED CARBON BASED AUTOMOTIVE APPLICATIONS 

TABLE 22 ACTIVATED CARBON MARKET REVENUE, BY GEOGRAPHY, 2009 – 2016 ($MILLION) 

TABLE 23 ACTIVATED CARBON MARKET UNIT SHIPMENTS, BY GEOGRAPHY, 2009 – 2016 (THOUSAND METRIC TONS) 

TABLE 24 PRESENCE OF NORTH AMERICAN MARKET PLAYERS 

TABLE 25 NORTH AMERICA: ACTIVATED CARBON MARKET REVENUE, BY PRODUCTS, 2009 – 2016 ($MILLION) 

TABLE 26 NORTH AMERICA: ACTIVATED CARBON MARKET UNIT SHIPMENTS, BY PRODUCTS, 2009 – 2016 (THOUSAND METRIC TONS) 

TABLE 27 NORTH AMERICA: ACTIVATED CARBON MARKET REVENUE, BY GEOGRAPHY, 2009 – 2016 ($MILLION) 

TABLE 28 NORTH AMERICA: ACTIVATED CARBON MARKET UNIT SHIPMENTS, BY GEOGRAPHY, 2009 – 2016 (THOUSAND METRIC TONS) 

TABLE 29 U.S: ACTIVATED CARBON MARKET REVENUE, BY PRODUCTS, 2009 – 2016 ($MILLION) 

TABLE 30 U.S: ACTIVATED CARBON MARKET UNIT SHIPMENTS, BY PRODUCTS, 2009 – 2016 (THOUSAND METRIC TONS) 

TABLE 31 CANADA: ACTIVATED CARBON MARKET REVENUE, BY PRODUCTS, 2009 – 2016 ($MILLION) 

TABLE 32 CANADA: ACTIVATED CARBON MARKET UNIT SHIPMENTS, BY PRODUCTS, 2009 – 2016 (THOUSAND METRIC TONS) 

TABLE 33 PRESENCE OF EUROPEAN MARKET PLAYERS 

TABLE 34 EUROPE: ACTIVATED CARBON MARKET REVENUE, BY PRODUCTS, 2009 – 2016 ($MILLION) 

TABLE 35 EUROPE: ACTIVATED CARBON MARKET UNIT SHIPMENTS, BY PRODUCTS, 2009 – 2016 (THOUSAND METRIC TONS) 

TABLE 36 EUROPE: ACTIVATED CARBON MARKET REVENUE, BY REGION, 2009 – 2016 ($MILLION) 

TABLE 37 EUROPE: ACTIVATED CARBON MARKET UNIT SHIPMENTS, BY GEOGRAPHY, 2009 – 2016 (THOUSAND METRIC TONS) 

TABLE 38 WESTERN EUROPE: ACTIVATED CARBON MARKET REVENUE, BY PRODUCTS, 2009 – 2016 ($MILLION) 

TABLE 39 WESTERN EUROPE: ACTIVATED CARBON MARKET UNIT SHIPMENTS, BY PRODUCTS, 2009 – 2016 (THOUSAND METRIC TONS) 

TABLE 40 EASTERN EUROPE: ACTIVATED CARBON MARKET REVENUE, BY PRODUCTS, 2009 – 2016 ($MILLION) 

TABLE 41 EASTERN EUROPE: ACTIVATED CARBON MARKET UNIT SHIPMENTS, BY PRODUCTS, 2009 – 2016 (THOUSAND METRIC TONS) 

TABLE 42 PRESENCE OF APAC MARKET PLAYERS 

TABLE 43 APAC: ACTIVATED CARBON MARKET REVENUE, BY PRODUCTS, 2009 – 2016 ($MILLION) 

TABLE 44 APAC: ACTIVATED CARBON MARKET UNIT SHIPMENTS, BY PRODUCTS, 2009 – 2016 (THOUSAND METRIC TONS) 

TABLE 45 APAC: ACTIVATED CARBON MARKET REVENUE, BY GEOGRAPHY, 2009 – 2016 ($MILLION) 

TABLE 46 APAC: ACTIVATED CARBON MARKET UNIT SHIPMENTS, BY GEOGRAPHY, 2009 – 2016 (THOUSAND METRIC TONS) 

TABLE 47 CHINA: ACTIVATED CARBON MARKET REVENUE, BY PRODUCTS, 2009 – 2016 ($MILLION) 

TABLE 48 CHINA: ACTIVATED CARBON MARKET UNIT SHIPMENTS, BY PRODUCTS, 2009 – 2016 (THOUSAND METRIC TONS) 

TABLE 49 JAPAN: ACTIVATED CARBON MARKET REVENUE, BY PRODUCTS, 2009 – 2016 ($MILLION) 

TABLE 50 JAPAN: ACTIVATED CARBON MARKET UNIT SHIPMENTS, BY PRODUCTS, 2009 – 2016 (THOUSAND METRIC TONS) 

TABLE 51 OTHERS APAC: ACTIVATED CARBON MARKET REVENUE, BY PRODUCTS, 2009 – 2016 ($MILLION) 

TABLE 52 OTHERS APAC: ACTIVATED CARBON MARKET UNIT SHIPMENTS, BY PRODUCTS, 2009 – 2016 (THOUSAND METRIC TONS) 

TABLE 53 ROW: ACTIVATED CARBON MARKET REVENUE, BY PRODUCTS, 2009 – 2016 ($MILLION) 

TABLE 54 ROW: ACTIVATED CARBON MARKET UNIT SHIPMENTS, BY PRODUCTS, 2009 – 2016 (THOUSAND METRIC TONS) 

TABLE 55 MERGERS & ACQUISITIONS, 2008 – 2011 

TABLE 56 NEW PRODUCT DEVELOPMENTS, 2008 – 2011 

TABLE 57 CONTRACTS, PARTNERSHIPS, JOINT VENTURES, ALLIANCES & AGREEMENTS, 2008 – 2012 

TABLE 58 OTHERS, 2008 – 2011 

TABLE 59 ADA-ES INCORPORATED: MARKET REVENUE, BY BUSINESS SEGMENTS, 2009 – 2010 ($MILLION) 

TABLE 60 ADA-ES INCORPORATED: R&D EXPENDITURE, 2009 – 2010 ($MILLION)

TABLE 61 ALBEMARLE CORPORATION: MARKET REVENUE, BY BUSINESS SEGMENTS, 2009 – 2010 ($MILLION) 

TABLE 62 ALBEMARLE CORPORATION: R&D EXPENDITURE, 2010 – 2011 ($MILLION) 

TABLE 63 CALGON CARBON CORPORATION: MARKET REVENUE, BY BUSINESS SEGMENTS, 2009 – 2010 ($MILLION) 

TABLE 64 CALGON CARBON CORPORATION: R&D EXPENDITURE, 2009 – 2010 ($MILLION) 

TABLE 65 CECA SA: MARKET REVENUE, 2009 – 2010 ($MILLION) 

TABLE 66 HAYCARB PLC: MARKET REVENUE, 2010 – 2011 ($MILLION) 

TABLE 67 KURARAY CO. LTD: OTHERS BUSINESS MARKET REVENUE, 2010 – 2011 ($MILLION) 

TABLE 68 KUREHA CORPORATION: MARKET REVENUE, BY BUSINESS SEGMENTS, 2009 – 2010 ($MILLION) 

TABLE 69 MEADWESTVACO CORPORATION: MARKET REVENUE, BY BUSINESS SEGMENTS, 2009 – 2010 ($MILLION) 

TABLE 70 MEADWESTVACO CORPORATION: R&D EXPENDITURE, 2009 – 2010 ($MILLION) 

TABLE 71 MEADWESTVACO CORPORATION: PRODUCTS & ITS APPLICATIONS 

TABLE 72 OSAKA GAS CHEMICALS CO. LTD: MARKET REVENUE, 2010 – 2011 ($MILLION) 


LIST OF FIGURES 


FIGURE 1 ACTIVATED CARBON MARKET SEGMENTATION, BY RAW MATERIALS & PRODUCT TYPES, 2010 

FIGURE 2 VALUE CHAIN FOR ACTIVATED CARBON INDUSTRY 

FIGURE 3 GLOBAL COCONUT SHELL ACTIVATED CARBON EXPORT VOLUME, BY COUNTRY, 2009 – 2010 (TONS) 

FIGURE 4 GLOBAL COCONUT SHELL ACTIVATED CARBON EXPORT SHARE, BY COUNTRY, 2010 

FIGURE 5 U.S: COCONUT SHELL ACTIVATED CARBON EXPORT VOLUME, BY COUNTRY, 2009 – 2010 (TONS) 

FIGURE 6 U.S: COCONUT SHELL ACTIVATED CARBON EXPORT SHARE, BY COUNTRY, 2010 

FIGURE 7 U.S: ACTIVATED CARBON EXPORT REVENUE, BY COUNTRY, 2009 – 2010 ($MILLION) 

FIGURE 8 U.S: ACTIVATED CARBON EXPORT REVENUE, BY COUNTRY, 2011 

FIGURE 9 FACTORS FOR SELECTING RAW MATERIALS FOR ACTIVATED CARBON 

FIGURE 10 MAJOR APPLICATIONS OF COAL BASED ACTIVATED CARBON 

FIGURE 11 MAJOR APPLICATIONS OF WOOD BASED ACTIVATED CARBON 

FIGURE 12 MAJOR APPLICATIONS OF COCONUT SHELL BASED ACTIVATED CARBON 

FIGURE 13 ACTIVATED CARBON MARKET SHARE, 2011 

FIGURE 14 PATENTS ANALYSIS, BY MARKET PLAYERS, 2008 – 2012 

FIGURE 15 POWDERED ACTIVATED CARBON APPLICATIONS 

FIGURE 16 GRANULAR ACTIVATED CARBON APPLICATIONS 

FIGURE 17 END-USER APPLICATION MARKET 

FIGURE 18 KEY MARKET PLAYERS IN NORTH AMERICA 

FIGURE 19 KEY MARKET PLAYERS IN EUROPE 

FIGURE 20 KEY MARKET PLAYERS IN APAC 

FIGURE 21 KEY GROWTH STRATEGIES, 2008 – 2012





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