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Price continues to be the name of the game in Romanian consumers’ lifestyles. With purchasing power seriously hit by the economic downturn, consumer confidence has hit an all-time low. As recent signs of recovery at a macro level spur optimism, demand is picking up. However, consumers are remaining cautious, the effects of the crisis having stimulated more responsible, moderate behaviour, with more people making educated choices.Consumer Lifestyles in Romania report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.Why buy this report?* Get a detailed picture of the Consumer Lifestyles market;* Pinpoint growth sectors and identify factors driving change;* Understand the competitive environment, the market’s major players and leading brands;* Use five-year forecasts to assess how the market is predicted to develop.
Top Five Consumer TrendsConsumer SegmentationBabies and InfantsKidsTweenagersTeensYoung AdultsMiddle YouthMid-lifersLate-lifersTable 1 Consumer Segmentation and Population Data 2000, 2005, 2011, 2012, 2013, 2016Chart 1 Population Aged 15-64 Compared with Old-Age Dependency Ratio 2000-2020Housing and HouseholdsHome OwnershipHousehold ProfilesRunning CostsTable 2 Housing and Households Data 2000, 2005, 2011, 2012, 2013, 2016Chart 2 Number of Households by Disposable Income Bracket 2005, 2010, 2016Money and SavingsAttitudes Toward Payment MethodsSavingsLoans and MortgagesTable 3 Money and Savings Data 2000, 2005, 2011, 2012, 2013, 2016Chart 3 Consumer Lending Compared with Savings and Savings Ratio 2000- 2016Eating and DrinkingEating HabitsDrinking HabitsTable 4 Eating and Drinking Data 2000, 2005, 2011, 2012, 2013, 2016Chart 4 Real Growth in Consumer Expenditure Compared with Real Growth in Consumer Expenditure on Food and Alcoholic Drinks 2000-2016Grooming and FashionPerceptions of BeautyFemale GroomingMale GroomingFashion TrendsTable 5 Grooming and Fashion Data 2000, 2005, 2011, 2012, 2013, 2016Chart 5 Real Growth in Consumer Expenditure Compared with Real Growth in Consumer Expenditure on Clothing, Footwear and Personal Care 2000-2016Health and WellnessAttitudes To Health and Well-beingObesityAttitudes To SmokingTable 6 Health and Wellness Data 2000, 2005, 2011, 2012, 2013, 2016Chart 6 Real Growth in Public and Private Expenditure on Health Compared with Healthy Life Expectancy at Birth 2000-2013Shopping HabitsMain Household ShopShopping for Big-ticket ItemsPersonal ShoppingShopping OnlineTable 7 Shopping Data 2000, 2005, 2011, 2012, 2013, 2016Chart 7 Index of Retail Sales through Discounters, Supermarkets and Internet Retailing 2000-2016Leisure and RecreationStaying inGoing OutSport and FitnessHolidaysPublic Holidays, Celebrations and Gift-givingTable 8 Leisure and Recreation Data 2000, 2005, 2011, 2012, 2013, 2016Chart 8 Percentage of Households in Possession of Cable TV; Satellite TV System; Internet Enabled Computer; Mobile Telephone; Video Games Console 2000-2016Getting AroundPrivate TransportPublic TransportCommutingAir TravelTable 9 Transport Data: 2000, 2005, 2011, 2012, 2013, 2016Chart 9 Real Growth in Consumer Expenditure Compared with Real Growth in Consumer Expenditure on Transport Services and Purchase of Cars, Motorcycles and other Vehicles 2000-2016