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Dishwashing in Finland

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Published Date: Apr, 2014
Format: PDF
No of Pages: 28
 
 
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  • Abstract
  • Table of Contents

Dishwashing products recorded poor development in current value terms in 2013, with sales up by just 1%. The category is mature and competition from private label is intense. At the beginning of the review period the category was driven by dishwashing tablets, but since then the novelty value has receded and growth rates have settled down considerably as the category has matured. Moreover, dishwashing additives saw sales suffer as the category has matured and competition from ever more advanced...

Dishwashing in Finland market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2018 illustrate how the market is set to change.

Product coverage: Automatic Dishwashing, Hand Dishwashing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Dishwashing market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the marketís major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
Table 1 Household Possession of Dishwashers 2008-2013
Category Data
Table 2 Sales of Dishwashing by Category: Value 2008-2013
Table 3 Sales of Dishwashing by Category: % Value Growth 2008-2013
Table 4 NBO Company Shares of Dishwashing: % Value 2009-2013
Table 5 LBN Brand Shares of Dishwashing: % Value 2010-2013
Table 6 Forecast Sales of Dishwashing by Category: Value 2013-2018
Table 7 Forecast Sales of Dishwashing by Category: % Value Growth 2013-2018
Kiiltoclean Oy in Home Care (finland)
Strategic Direction
Key Facts
Summary 1 KiiltoClean Oy: Key Facts
Summary 2 KiiltoClean Oy: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 KiiltoClean Oy: Competitive Position 2013
Procter & Gamble Finland Oy in Home Care (finland)
Strategic Direction
Key Facts
Summary 4 Procter & Gamble Finland Oy: Key Facts
Summary 5 Procter & Gamble Finland Oy: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 6 Procter & Gamble Finland Oy: Competitive Position 2013
Unilever Finland Oy in Home Care (finland)
Strategic Direction
Key Facts
Summary 7 Unilever Finland Oy: Key Facts
Summary 8 Unilever Finland Oy: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 9 Unilever Finland Oy: Competitive Position 2013
Executive Summary
Unstable Economic Situation Results in Sluggish Market Development
Economy and Premium Positioned Products Squeeze Standard Products
International Companies Dominate Home Care in Finland
Larger Outlets Gain, While More Expensive Smaller Stores Lose Ground
Sales Predicted To Recover Although Growth Will Remain Relatively Low
Key Trends and Developments
No Recovery for the Finnish Economy in 2013
Eco Products Growing But Remain Marginal
Private Label Is Well Established and Maturing
Market Indicators
Table 8 Households 2008-2013
Market Data
Table 9 Sales of Home Care by Category: Value 2008-2013
Table 10 Sales of Home Care by Category: % Value Growth 2008-2013
Table 11 NBO Company Shares of Home Care: % Value 2009-2013
Table 12 LBN Brand Shares of Home Care: % Value 2010-2013
Table 13 Penetration of Private Label in Home Care by Category: % Value 2008-2013
Table 14 Distribution of Home Care by Format: % Value 2008-2013
Table 15 Distribution of Home Care by Format and Category: % Value 2013
Table 16 Forecast Sales of Home Care by Category: Value 2013-2018
Table 17 Forecast Sales of Home Care by Category: % Value Growth 2013-2018
Sources
Summary 10 Research Sources

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