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MARKET REPORT DETAIL

Mobile Commerce Technologies

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Published Date: Jun, 2012
Format: PDF
No of Pages: 164
 
 
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  • Abstract
  • Table of Contents
Overview: 

Mobile commerce is expected to reach $10 B USD by the end of 2013, representing an annual compound growth rate of 39% that will continue over the next five years.

M-commerce growth is driven by many factors including the introduction of the various new use cases involving tablet PC's and the next generation smartphones. In addition, new business models involving social networking, user-generated content, instant messaging, location-based services, search and discovery are all driving a more open environment in which users can share, collaborate and exploit content free from carrier restrictions.

This report analyzes the major mobile commerce vendors, current and anticipated future m-commerce technologies.

Target Audience:
  • Mobile Network Operators
  • Mobile Software Developers
  • OSS/BSS Solution Providers
  • Handset and Tablet Manufacturers
  • Mobile Payment Service Providers
  • Content and Applications Aggregators
  • Mobile Marketing and Advertising Providers
  • Telecommunications Infrastructure Providers
  • Social Commerce Vendors

1.0 EXECUTIVE SUMMARY 5
2.0 INTRODUCTION 7
3.0 ARCHITECTURE OF MOBILE COMMERCE GRAPHICAL USER INTERFACE (GUI) FOR MOBILE DEVICES 8
3.1 GUI AND THE USER INTERFACE 9
3.1.1 HTML EMBEDDED 12
3.1.2 CONNECTION BETWEEN SERVER AND CLIENT 13
3.1.3 GPS MAPS ON MOBILE PHONE SCENARIOS 14
3.1.4 MOBILE COMMERCE SOCIAL FRAMEWORK 15
4.0 MOBILE COMMERCE PLATFORMS ACCESSIBILITY 16
4.1 SYMBIAN AND LINUX MOBILE OPERATING SYSTEMS 17
4.2 WHAT PLATFORMS SHOULD M-COMMERCE APPLICATIONS DEVELOPERS FOCUS ON 21
4.2.1 SYMBIAN 22
1.1 RIM BLACKBERRY 23
4.3 APPLE OSX MOBILE 23
4.4 GOOGLE ANDROID 27
4.5 WINDOWS MOBILE AND PHONE 7 32
4.6 PALM WEBOS 36
4.7 SAMSUNG BADA 37
4.8 EMERGING PLATFORMS 38
4.9 SUCCESSFUL M-COMMERCE CASE STUDIES 39
4.10 SALESFORCE 39
4.11 DEXTERRA 40
4.12 AMERICA'S EMERGENCY NETWORK 42
4.13 CARRIER AND VENDOR ADAPTATIONS 43
4.14 TOPOLOGY AND NETWORK CHANGES 43
4.15 POLICY CHANGES AND ITS EFFECT ON M-COMMERCE 43
4.15.1 OPEN NETWORK MOVEMENTS 44
4.15.2 BILLING PLAN CHANGES 44
4.15.3 INFRASTRUCTURE HARDWARE CHANGES 44
4.15.4 LOCATION BASED SERVICES 44
4.15.5 WIFI LOCALIZED SERVICE HOSTING 44
4.15.6 NETWORK MONITORING CHANGES AND EFFECTS 45
4.16 HANDSET MANUFACTURER CHANGES 45
4.16.1 INTEGRATING NEW HANDSET FEATURES 45
4.16.2 EVOLVING THE HANDSET 45
4.17 SOFTWARE CHANGES 46
4.17.1 MOBILE BROWSER EVOLUTION 46
4.17.2 MULTIPLE PLATFORM MOBILE OPERATING SYSTEMS 46
4.18 THE FUTURE OF APPS 47
4.19 INNOVATIVE SOLUTIONS ON THE HORIZON 47
4.19.1 CONTEXT AND LOCATION SENSITIVE APPLICATIONS 47
4.19.2 PAY POINT SOLUTIONS 47
4.19.3 SWARM DATA MINING 48
4.19.4 PREDICTIONS FOR THE NEXT GENERATION 49
4.19.5 OBSOLESCENCE OF THE WALLET 49
4.19.6 MOBILE PAYMENT METHODS 50
5.0 MOBILE COMMERCE IN HEALTHCARE ARCHITECTURE 53
5.1.1 HEALTHCARE ISSUES 56
5.1.2 RFID-BASED HEALTHCARE APPLICATIONS 57
5.1.3 RFID-BASED SYSTEMS THAT ARE ALREADY SUCCESSFULLY IMPLEMENTED 58
5.1.4 THE FUTURE OF RFID, AND NFC IN THE HEALTH CARE SECTOR 60
5.2 CASE STUDY: PATIENT TRACKING IN AN EMERGENCY DEPARTMENT WITH NFC 60
5.2.1 INTRODUCTION 60
5.2.2 AGENT BASED MODELING 62
5.2.3 IMPLEMENTATION 63
5.2.4 NFC IN HEALTHCARE 64
5.2.5 GENTAG APPLICATION 64
5.2.6 NFC MEDICAL PLATFORM 64
5.2.7 COMPATIBLE NFC PHONES WITH THE MEDICAL PLATFORM 65
5.3 GENTAG SWOT ANALYSIS 65
5.3.1 STRENGTH 65
5.3.2 WEAKNESS 65
5.3.3 OPPORTUNITIES 66
5.3.4 THREATS 66
5.4 THE JOINT VENTURE BETWEEN EXTELIA, INSIDE CONTACTLESS AND ABRAPA 66
5.5 PC TABLETS IN HEALTHCARE 67
5.5.1 HEALTHCARE IT AND APPLE'S IPAD 68
5.5.2 TECHNICAL SPECIFICATIONS AND APPLICATIONS MARKETPLACE 69
5.5.3 COMPETITIVE THREATS 73
5.5.4 ADDITIONAL TECHNICAL SPECS 74
5.5.5 WHAT DOES THE HEALTHCARE INDUSTRY WANT IN A TABLET? 75
5.5.6 APPLE'S STRONG BRAND, B2B HISTORY 77
5.5.7 HEALTHCARE POLICY AND TECHNOLOGY SUBSIDIES 78
5.5.8 ADDITIONAL EMR SKEPTICISM 82
5.5.9 QUANTITATIVE DATA 83
5.5.10 IPAD AND GLOBAL HEALTHCARE 86
5.5.11 SUMMARY, CONCLUSIONS, AND RECOMMENDATIONS 88
5.5.12 IPAD SALES PREDICATIONS 89
5.5.13 COMPETITORS 92
5.5.14 PORTER'S FIVE FORCES MODEL FOR IPAD IN HEALTHCARE 94
5.5.15 IDEAL DEVICE FOR HEALTHCARE 96
5.5.16 VALUE DENIALS AND OTHER OPPORTUNITIES IN HEALTHCARE WITH IPAD 98
5.5.17 SUITABILITY OF IPAD FOR HEALTHCARE 101
5.5.18 UNSUITABILITY OF IPAD FOR HEALTHCARE 102
5.5.19 CONCLUSIONS 103
6.0 MOBILE COMMERCE SECURITY 105
6.1 SECURITY SERVICES 113
6.1.1 CONFIDENTIALITY 113
6.1.2 NON-REPUDIATION 113
6.1.3 AUTHENTICATION 114
6.1.4 ACCESS CONTROL 114
6.1.5 INTEGRITY 114
6.1.6 THREATS ON WIRELESS NETWORK 114
6.1.7 COMPUTERS NETWORKS SECURITY ISSUES 117
6.1.8 WIRED EQUIVALENT PRIVACY (WEP) 117
6.1.9 WEP SCHEME WEAKNESS 119
6.1.10 VIRTUAL PRIVATE NETWORK (VPN) 120
6.1.11 POINT-TO-POINT TUNNELING PROTOCOL (PPTP) 121
6.1.12 LAYER-2 TRANSPORT PROTOCOL (L2TP) 122
6.1.13 INTERNET PROTOCOL SECURITY (IPSEC) 123
6.2 MOBILE COMMERCE PAYMENT METHODS, AND ITS SECURITY 123
6.2.1 INTRODUCTION 123
6.2.2 PAYMENT METHODS 125
6.3 REQUIREMENTS OF MOBILE COMMERCE SECURITY 125
6.3.1 BASICS OF SECURITY 126
6.4 MOBILE SECURITY 127
6.4.1 NETWORK INFRASTRUCTURE AND SECURITY 128
6.4.2 WLAN STANDARDS 128
6.4.3 WAP SECURITY 131
6.5 PAYMENT METHODS IN M-COMMERCE 132
6.5.1 CONTENT DOWNLOAD 133
6.5.2 POINT OF SALE 133
6.5.3 CONTENT ON DEVICE 133
6.5.4 COMMON ISSUES OF MOBILE PAYMENT 135
6.5.5 CONCLUSION 136
6.6 MOBILE LOCATION COMMERCE 137
6.7 CASE STUDY: HOW LOCATION BASED SERVICE CAN BE USED WITH M-COMMERCE 145
6.8 MOBILE LOCATION COMMERCE ECOSYSTEM AND APPLICATIONS 148
6.9 VIRTUAL GOODS CONCEPT AND ITS BENEFITS FOR M-COMMERCE VENDORS 152
6.10 THE VR-MALL CONCEPT 153
6.10.1 VR-MALL PERSONALIZATION ENGINE 154
6.10.2 VR-WORLD GENERATOR 155
6.10.3 VIRTUAL SELLING IN MOBILE PHONES 155
6.10.4 VIRTUAL COMMERCE APPLICATIONS 157
6.10.5 CHALLENGES OF THE VIRTUAL M-COMMERCE 158
6.10.6 SOLUTIONS TO OVERCOME CHALLENGES 159
6.10.7 FUTURE OF VIRTUAL COMMERCE 159
6.10.8 E-GOVERNMENT CONCEPT 160

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