TAED Market by Application (Detergents, Bleaching Agents, and Cleaning Agents), and by Region (Europe, Rest of the World, Asia-Pacific, and North America) - Global Trends & Forecasts to 2020

 Published On: Oct, 2015 |    No of Pages: 84 |  Published By: MarketsandMarkets | Format: PDF
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Tetraacetylethylenediamine (TAED) is a bleach activator that enhances the bleaching effect of the oxygen-based bleach like hydrogen peroxide, at lower temperature. It is a not bleach but needs the presence of oxygen donor to act on the stains effectively. Normally the oxygen bleaching such as using hydrogen peroxide is conducted at high temperatures of 950 C, which has adverse effects on the fabric and involves high cost. Thus, addition of TAED as an activator is an effective way to reduce the temperature of oxygen based bleach. TAED is odourless, colourless, storage stable, and safe & easy to handle. TAED is mainly used in the detergents and additives for laundry washing on large scale.

Europe dominated the TAED market in 2014, accounting for over 53% of the market by consumption and around 40% of the market by value. The market by value and consumption for the rest of the world (RoW) was the second largest in 2014 and is projected to grow at a CAGR of 2.45% by consumption from 2015 to 2020 to garner a market size of 28.42KT by 2020 from 24.58KT in 2014. TAED market for Asia-Pacific region is projected to grow at the second fastest CAGR of 2.20% by consumption and 2.93% by value from 2015 to 2020.

TAED is also used in the automatic dishwashing systems and acts as a cleaning agent in household cleaning products. As TAED is a bleach activator, it helps speed up the bleaching reaction at lower temperature of about 400 C and helps making the bleach well-suited with the enzymes during the stain removal process. It does negligible harm to the environment and is biodegradable. It has very low toxicity and can be easily removed during the sewage water treatment process. It has negligible effect on air but some amount of emissions to agricultural land may occur through sewage sludge and adversely affect the soil. TAED also finds applications in hard surface cleaning, laundry liquids, dairy & food cleaning, industrial cleaners, and so on. It is widely used in the European region and is slowly capturing the market in North America   Asia-Pacific, RoW with growing detergent use and increasing hygiene concerns.

This market research study provides a qualitative and quantitative analysis of the global TAED market and aims to estimate the global market of TAED for 2015 and to project the expected demand of the same by 2020. Various secondary sources such as directories, encyclopedia, and databases are used to identify and collect information useful for this extensive commercial study of the TAED market. Various primary sources like related industry experts, consultants and so on are interviewed so as to get an overall idea about the TAED market and understand various qualitative aspects concerning the TAED market. The future trends and forecasts are also validated through the primary sources.

Competitive scenarios of the key players in the TAED market have been discussed in detail. Leading players of this market, including Warwick Chemicals, and Weylchem Group, with their recent developments and other strategic activities are also profiled in the report.
 
Scope of the report:

This research report categorizes the global market for TAED on the basis of product application by region in terms of values and volumes, and analyzes trends in each of the submarkets.

By Application:
1. Detergents
2. Bleaching Agents
3. Cleaning Agents

By Region:
1. Europe
2. RoW
3. Asia-Pacific
4. North America
TABLE OF CONTENTS

1 INTRODUCTION 11
1.1 OBJECTIVES OF THE STUDY 11
1.2 MARKET DEFINITION 11
1.3 MARKET SCOPE 12
1.3.1 MARKETS COVERED 12
1.3.2 YEARS CONSIDERED FOR THE STUDY 13
1.4 CURRENCY & PRICING 13
1.5 PACKAGE SIZE 13
1.6 LIMITATIONS 13
1.7 STAKEHOLDERS 13

2 RESEARCH METHODOLOGY 14
2.1 MARKET SIZE ESTIMATION 15
2.2 MARKET BREAKDOWN & DATA TRIANGULATION 17
2.3 MARKET SHARE ESTIMATION 18
2.3.1 DATA FROM SECONDARY SOURCES 18
2.3.2 DATA FROM PRIMARY SOURCES 19
2.3.3 ASSUMPTIONS 20

3 EXECUTIVE SUMMARY 21

4 PREMIUM INSIGHTS 24
4.1 SIGNIFICANT MARKET OPPORTUNITIES FOR TAED 24
4.2 LIFECYCLE ANALYSIS, BY REGION 27

5 MARKET OVERVIEW 29
5.1 INTRODUCTION 30
5.2 SEGMENTATION 30
5.2.1 BY APPLICATION 30
5.2.2 BY REGION 31
5.3 MARKET DYNAMICS 31
5.3.1 DRIVERS 32
5.3.1.1 Energy-saving nature 32
5.3.1.2 Environment-friendly characteristics 32
5.3.2 RESTRAINTS 32
5.3.2.1 Consumer preference toward substitutes of TAED 32
5.3.3 OPPORTUNITIES 33
5.3.3.1 Emerging markets 33
5.3.3.2 New technological developments 33
5.3.4 CHALLENGES 33
5.3.4.1 Growing liquid detergents market 33

6 INDUSTRY TRENDS 34
6.1 INTRODUCTION 34
6.2 PRICING ANALYSIS 34
6.3 PORTER’S FIVE FORCES ANALYSIS 35
6.3.1 THREAT OF NEW ENTRANTS 35
6.3.2 THREAT OF SUBSTITUTES 36
6.3.3 BARGAINING POWER OF BUYERS 36
6.3.4 BARGAINING POWER OF SUPPLIERS 36
6.3.5 INTENSITY OF RIVALRY 36
6.4 STRATEGIC BENCHMARKING 37
6.4.1 REGIONAL INTEGRATION & PRODUCT ENHANCEMENT 37
6.4.2 ENTRY INTO PROSPECTIVE MARKETS FOR TAED 38

7 TAED MARKET, BY APPLICATION 39
7.1 INTRODUCTION 40
7.2 DETERGENTS 42
7.3 BLEACHING AGENTS 43
7.4 CLEANING AGENTS 44

8 TAED MARKET, BY REGION 45
8.1 INTRODUCTION 46
8.2 EUROPE 48
8.3 ASIA-PACIFIC 51
8.4 NORTH AMERICA 52
8.5 REST OF THE WORLD 53

9 COMPETITIVE LANDSCAPE 56
9.1 OVERVIEW 56
9.2 MARKET SHARE ANALYSIS 57
9.3 COMPETITIVE SITUATION & TRENDS 58
9.3.1 AGREEMENTS & PARTNERSHIPS 59
9.3.2 MERGERS & ACQUISITIONS 60
9.3.3 CAPACITY EXPANSIONS 60

10 COMPANY PROFILES 61
10.1 INTRODUCTION 61 (Business Overview, Products & Services, Key Insights, Recent Developments, SWOT Analysis, MnM View)*
10.2 WARWICK CHEMICALS 62
10.3 WEYLCHEM GROUP OF COMPANIES 65
10.4 ZHEJIANG JINKE PEROXIDE CO., LTD. 68
10.5 HONGYE CHEMICAL CO., LTD. 70
10.6 AK CHEMTECH CO. LTD. 71
10.7 IDCHEM CO. LTD 73
10.8 CHEMSFIELD KOREA CO LTD. 75
10.9 SHANGHAI DEBORN CO., LTD. 76
10.10 ACURO ORGANICS LIMITED 77

*Details on Business Overview, Products & Services, Key Insights, Recent Developments, SWOT Analysis, MnM View might not be captured in case of unlisted companies.

11 APPENDIX 78
11.1 INDUSTRY EXPERT INSIGHTS 78
11.2 DISCUSSION GUIDE 79
11.3 INTRODUCING RT: REAL TIME MARKET INTELLIGENCE 82
11.4 RELATED REPORTS 83

LIST OF TABLES

TABLE 1 ENERGY-SAVING AND ENVIRONMENT-FRIENDLY NATURE OF TAED TO DRIVE THE GROWTH OF THE MARKET 32
TABLE 2 EXISTING MARKET OF OTHER BLEACH ACTIVATORS RESTRICTS TAED MARKET GROWTH 32
TABLE 3 NEW DEVELOPMENTS AND EMERGING MARKETS EXPECTED TO REVIVE THE TAED MARKET IN THE NEAR FUTURE 33
TABLE 4 LIQUID DETERGENTS MARKET POSE CHALLENGE TO TAED MARKET 33
TABLE 5 TAED MARKET SIZE, BY APPLICATION, 2013–2020 (USD MILLION) 40
TABLE 6 TAED MARKET SIZE, BY APPLICATION, 2013–2020 (KILOTON) 40
TABLE 7 TAED MARKET SIZE, BY REGION, 2013–2020 (USD MILLION) 46
TABLE 8 TAED MARKET SIZE, BY REGION, 2013–2020 (KILOTON) 47
TABLE 9 EUROPE: TAED MARKET SIZE, BY APPLICATION, 2013–2020 (USD MILLION) 50
TABLE 10 EUROPE: TAED MARKET SIZE, BY APPLICATION, 2013–2020 (KILOTON) 50
TABLE 11 ASIA-PACIFIC: TAED MARKET SIZE, BY APPLICATION, 2013–2020 (USD MILLION) 51
TABLE 12 ASIA-PACIFIC: TAED MARKET SIZE, BY APPLICATION, 2013–2020 (KILOTON) 51
TABLE 13 NORTH AMERICA: TAED MARKET SIZE, BY APPLICATION, 2013–2020 (USD MILLION) 52
TABLE 14 NORTH AMERICA: TAED MARKET SIZE, BY APPLICATION, 2013–2020 (KILOTON) 52
TABLE 15 ROW: TAED MARKET SIZE, BY APPLICATION, 2013–2020 (USD MILLION) 55
TABLE 16 ROW: TAED MARKET SIZE, BY APPLICATION, 2013–2020 (KILOTON) 55
TABLE 17 AGREEMENTS & PARTNERSHIPS, 201O–2015 59
TABLE 18 MERGERS & ACQUISITIONS, 2010–2015 60
TABLE 19 CAPACITY EXPANSION, 2010–2015 60

LIST OF FIGURES

FIGURE 1 TAED MARKET SEGMENTATION 12
FIGURE 2 TAED MARKET: RESEARCH METHODOLOGY 14
FIGURE 3 MARKET SIZE ESTIMATION METHODOLOGY: BOTTOM-UP APPROACH 16
FIGURE 4 MARKET SIZE ESTIMATION METHODOLOGY: TOP-DOWN APPROACH 16
FIGURE 5 DATA TRIANGULATION 17
FIGURE 6 BREAKDOWN OF PRIMARY INTERVIEWS: BY COMPANY TYPE, DESIGNATION, AND REGION 18
FIGURE 7 CLEANING AGENTS TO WITNESS THE HIGHEST CAGR BETWEEN 2015 & 2020 22
FIGURE 8 ROW TO BE THE FASTEST-GROWING MARKET, 2015 – 2020 (%) 22
FIGURE 9 EUROPE ACCOUNTED FOR THE LARGEST MARKET SHARE, BY VOLUME (2014) 23
FIGURE 10 ATTRACTIVE OPPORTUNITIES IN THE TAED MARKET 24
FIGURE 11 DETERGENTS SEGMENT WAS THE LARGEST APPLICATION IN THE TAED MARKET (2014) 25
FIGURE 12 ROW TO BE THE FASTEST-GROWING REGION FOR THE TAED MARKET BY APPLICATION, BY VOLUME, BETWEEN 2015 AND 2020 26
FIGURE 13 CLEANING AGENTS TO BE THE FASTEST-GROWING SEGMENT BETWEEN 2015 & 2020 26
FIGURE 14 EUROPE ACCOUNTED FOR THE LARGEST MARKET SHARE IN THE TAED MARKET, BY VALUE(2014) 27
FIGURE 15 ASIA-PACIFIC REGION TO WITNESS HIGH GROWTH 27
FIGURE 16 TAED MARKET, BY APPLICATION 30
FIGURE 17 TAED MARKET, BY REGION 31
FIGURE 18 MARKET DYNAMICS 31
FIGURE 19 PRICING ANALYSIS, 2013-2020 34
FIGURE 20 TAED: PORTER’S FIVE FORCES ANALYSIS 35
FIGURE 21 STRATEGIC BENCHMARKING: MAJOR COMPANIES FOCUSING ON AGREEMENTS & PARTNERSHIPS 37
FIGURE 22 STRATEGIC BENCHMARKING: MERGERS & ACQUISITIONS AS AN ATTEMPT TO REVIVE THE TAED MARKET IN DEVELOPED REGIONS 38
FIGURE 23 DETERGENTS PROJECTED TO BE THE LARGEST APPLICATION OF TAED BETWEEN 2015 & 2020 41
FIGURE 24 ROW PROJECTED TO ACCOUNT FOR THE HIGHEST CAGR IN DETERGENTS APPLICATION BETWEEN 2015 & 2020 42
FIGURE 25 ADVANTAGES OF TAED IN VARIOUS APPLICATIONS 43
FIGURE 26 ROW PROJECTED TO ACCOUNT FOR THE HIGHEST CAGR IN CLEANING AGENTS APPLICATION BETWEEN 2015 & 2020 44
FIGURE 27 EUROPE ACCOUNTED FOR THE HIGHEST MARKET SHARE IN 2014 47
FIGURE 28 ECO-FRIENDLY AND ENERGY SAVING PROPERTIES OF TAED DRIVE ITS GROWTH IN EUROPE 49
FIGURE 29 INCREASING CLEANLINESS AND HYGIENE CONCERNS OF DEVELOPING ECONOMIES DRIVE THE MAKET GROWTH IN ROW 54
FIGURE 30 GROWTH STRATEGIES ADOPTED BY LEADING COMPANIES BETWEEN 2010 & 2015 56
FIGURE 31 MARKET SHARE ANALYSIS: SNAPSHOT, 2014 (%) 57
FIGURE 32 AGREEMENTS & PARTNERSHIPS AND MERGERS & ACQUISITIONS ARE THE MAJOR STRATEGIES ADOPTED BY THE COMPANIES IN 2014 AND 2015 58
FIGURE 33 BATTLE FOR MARKET SHARE: AGREEMENTS & PARTNERSHIPS WAS THE KEY STRATEGY 58
FIGURE 34 REGIONAL REVENUE MIX OF LEADING MARKET PLAYERS 61
FIGURE 35 WARWICK CHEMICALS: COMPANY SNAPSHOT 62
FIGURE 36 WARWICK CHEMICALS: SWOT ANALYSIS 64
FIGURE 37 WEYLCHEM GROUP OF COMPANIES: COMPANY SNAPSHOT 65
FIGURE 38 WEYLCHEM GROUP OF COMPANIES: SWOT ANALYSIS 66
FIGURE 39 ZHEJIANG JINKE PEROXIDE CO., LTD: COMPANY SNAPSHOT 68
FIGURE 40 ZHEJIANG JINKE PEROXIDE CO., LTD.: SWOT ANALYSIS 69
FIGURE 41 HONGYE CHEMICAL CO., LTD.: COMPANY SNAPSHOT 70
FIGURE 42 AK CHEMTECH CO., LTD: COMPANY SNAPSHOT 71
FIGURE 43 AK CHEMTECH CO., LTD.: SWOT ANALYSIS 72
FIGURE 44 IDCHEM CO., LTD.: COMPANY SNAPSHOT 73
FIGURE 45 IDCHEM CO. LTD.: SWOT ANALYSIS 74
FIGURE 46 CHEMSFIELD KOREA CO LTD.: COMPANY SNAPSHOT 75
FIGURE 47 KERONITE GROUP LIMITED: COMPANY SNAPSHOT 76
FIGURE 48 ACURO ORGANICS LIMITED: COMPANY SNAPSHOT 77

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