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MARKET REPORT DETAIL

Google's Acquisition of Motorola Mobility and Its Impact on the Smartphone Industry

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Published Date: Sep, 2011
Format: PDF
No of Pages: 8
 
 
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  • Abstract
  • Table of Contents
Executive Summary:

On August 15, 2011, Google announced the acquisition of Motorola Mobility for US$12.5 billion, sending a shock wave throughout the Smartphone industry. Google said in the statement that this deal will significantly strengthen the Android ecosystem and that Google will ensure the openness of the Android system while maintaining the independent operation of Motorola Mobility. This research will look at the respective motives of Google and Motorola Mobility behind this deal and how it will influence the overall Smartphone industry and the Android OEMs (Original Equipment Manufacturers) in the future.

Table of Contents:

1. Background for Google's Acquisition of Motorola Mobility
1.1 Main Value of Google's Acquisition of Motorola Mobility
1.2 Additional Benefit of Google's Acquisition of Motorola Mobility: Acceleration of Entry into Home Market
1.3 Motorola Mobility: Optimization of Business Value
2. Projected Development Following Google's Acquisition of Motorola Mobility
2.1 Google/Motorola Mobility
2.2 Android OEMs
2.3 Other Competitors
2.4 Taiwanese Contract Manufacturers
Appendix

List of Topics:
- Background for Google's acquisition of Motorola Mobility, from both the perspectives of Google and Motorola Mobility
- Projected development following Google's acquisition of Motorola Mobility, including four different scenarios for Google/Motorola Mobility, Android OEMs, other competitors, and Taiwanese contract manufacturers
- Companies and organizations analyzed or mentioned in the report include:
- Apple, Google, HTC, Huawei, IBM, Intel, InterDigital, LG, Logitech, Microsoft, Motorola, Motorola Mobility, Nokia, Nortel, RIM, Samsung, Sony, Sony Ericsson, ZTE

 

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