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Mobile Commerce 2012

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Published Date: Apr, 2012
Format: PDF
No of Pages: 419
 
 
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  • Abstract
  • Table of Contents
Overview: 

Mobile commerce is about the explosion of applications and services that will become accessible from Internet-enabled mobile devices. It involves new technologies, services, and business models. It is quite different from traditional e-commerce. Mobile phones, tablet commuters, PDAs (etc.) impose very different constraints than desktop computers. The ecosystem and value chain for mobile commerce is unique and evolving in a different manner than e-commerce as a whole. Our mobile commerce research goes beyond a simple state of the industry.

Mobile Commerce 2012 provides analysis of technologies, solutions, opportunities and challenges facing the industry. We also evaluate the regional and country prospects for mobile commerce as well as emerging applications and supporting technologies such as Radio Frequency Identification (RFID) and Near Field Communications (NFC). We also provide a view into the future of mobile commerce with critical analysis of the emerging economic environment including scenario analysis.

Audience:

  • Mobile Network Operators
  • Mobile Software Developers
  • OSS/BSS Solution Providers
  • Handset and Tablet Manufacturers
  • Mobile Payment Service Providers
  • Content and Applications Aggregators
  • Wireless Privacy and Security Specialists
  • Mobile Marketing and Advertising Providers
  • Telecommunications Infrastructure Providers
Table of Contents: 

1.0 EXECUTIVE SUMMARY 12
1.1 E-COMMERCE AND M-COMMERCE 13
1.1.1 HEDONIC PERSPECTIVES 14
1.1.2 HEDONIC PERSPECTIVES OF ADOPTING MC APPLICATIONS 16
1.1.3 M-COMMERCE APPLICATIONS 17
1.2 M-COMMERCE VALUE CHAIN 22
1.2.1 THE MAIN PARTICIPANTS IN MOBILE COMMERCE 23
1.2.2 USER FEE BUSINESS MODELS 24
1.2.3 SUBSCRIPTION FEES 24
1.2.4 USAGE FEES 25
1.2.5 SHOPPING BUSINESS MODELS 25
1.3 MARKETING BUSINESS MODELS 26
1.3.1 EFFICIENCY MODELS 27
1.3.2 ADVERTISING MODELS 28
1.3.3 FLAT FEES 28
1.3.4 TRAFFIC-BASED FEES: 28
1.3.5 PERFORMANCE-BASED FEES: 28
1.3.6 REVENUE-SHARING BUSINESS MODELS 29
1.3.7 CONTENT AGGREGATORS 30
1.3.8 MOBILE NETWORK OPERATORS 31
1.3.9 VIRTUAL MOBILE NETWORK OPERATORS (VMNOS) 33
1.4 PAYMENT PROVIDERS AND THIRD-PARTY ORGANIZATION 34
1.4.1 MOBILE MANUFACTURERS 34
1.4.2 WIRELESS APPLICATION SERVICE PROVIDERS (WASPS) 35
1.4.3 LOCATION INFORMATION VENDORS 36
1.5 INFRASTRUCTURE PROBLEMS 38
1.5.1 COMPETING WEB LANGUAGES 38
1.6 SEAMLESS INTEGRATION 38
1.6.1 LEGAL CONCERNS 38
1.6.2 MIDDLEWARE ISSUES 38
1.6.3 DEVELOP CONTENT DELIVERY AND A FORMAT FOR MOBILE COMMERCE 38
1.6.4 IMPROVE MOBILE ACCESS TO DATABASES 39
1.6.5 EXPLORE AGENT TECHNOLOGIES 39
1.6.6 SUMMARY 39
2.0 MOBILE COMMERCE PAYMENT METHODS, AND ITS SECURITY 41
2.1 INTRODUCTION 41
2.1.1 PAYMENT METHODS 42
2.2 REQUIREMENTS OF MOBILE COMMERCE SECURITY 43
2.2.1 BASICS OF SECURITY 43
2.3 MOBILE SECURITY 45
2.3.1 NETWORK INFRASTRUCTURE AND SECURITY 45
2.3.2 WLAN STANDARDS 46
2.3.3 WAP SECURITY 49
2.4 PAYMENT METHODS IN M-COMMERCE 49
2.4.1 CONTENT DOWNLOAD 50
2.4.2 POINT OF SALE 51
2.4.3 CONTENT ON DEVICE 51
2.5 MOBILE PAYMENT METHODS 51
2.5.1 "IN-BAND" PAYMENT METHOD 52
2.5.2 PROXIMITY 53
2.5.3 COMMON ISSUES OF MOBILE PAYMENT 53
2.5.4 PAYMENT LIFECYCLE 53
2.5.5 CONCLUSION 54
2.6 THE SECURE AUTHENTICATION INFRASTRUCTURE FOR MOBILE USERS 54
2.7 DIFFERENT SECURED CONNECTIONS 56
2.7.1 AUTHENTICATION 56
2.7.2 ACCESS RIGHTS 57
2.7.3 PAYMENT CREDENTIALS 57
2.7.4 PRIVACY OF COMMUNICATION 57
2.7.5 INTEGRITY OF MESSAGE EXCHANGES 58
2.7.6 ANONYMITY 58
2.8 AUTHENTICATION METHODS AND PROTOCOLS 58
2.8.1 SYMMETRIC AUTHENTICATION 58
2.8.2 ASYMMETRIC AUTHENTICATION, 60
2.8.3 AUTHENTICATION BASED ON BIOMETRIC INFORMATION 60
2.8.4 REQUIREMENTS FOR MOBILE COMMERCE AUTHENTICATION 61
2.8.5 PASSWORD-BASED AUTHENTICATION WITH SUPPORT FOR PUBLIC KEY TECHNOLOGY 62
2.8.6 PROTOCOL DESCRIPTION 64
2.8.7 VERIFICATION OF THE AUTHENTICATION REQUIREMENTS 68
2.8.8 SYMMETRIC CRYPTOGRAPHY (SIM-BASED AUTHENTICATION) 69
2.8.9 PUBLIC KEY CRYPTOGRAPHY 71
2.8.10 DIGITAL SIGNATURES 71
2.9 CERTIFICATE AUTHORITIES 73
2.9.1 HOW TO COMBINE BOTH PUBLIC AND SECRET KEY CRYPTOGRAPHY 74
2.9.2 AUTHENTICATION CODES 74
2.10 WAP SECURITY (WIM MODULE) 75
2.11 CHALLENGES OF M-COMMERCE 76
2.11.1 SECURITY ATTACKS 76
2.11.2 CONCLUSION 77
3.0 THE FUTURE OF MOBILE COMMERCE APPLICATIONS 79
3.1 3D M-COMMERCE 80
3.2 THE VR-MALL CONCEPT 80
3.2.1 VR-MALL PERSONALIZATION ENGINE 81
3.2.2 VR-WORLD GENERATOR 82
3.2.3 3D IN MOBILE PHONES 83
3.2.4 3D MOBILE COMMERCE APPLICATIONS 85
3.2.5 CHALLENGES OF THE 3D M-COMMERCE 86
3.2.6 SOLUTIONS TO OVERCOME CHALLENGES 88
3.2.7 FUTURE OF 3D COMMERCE 88
3.3 NFC EFFECT ON THE MOBILE COMMERCE INDUSTRY 88
3.4 RADIO FREQUENCY IDENTIFICATION (RFID) 88
3.4.1 INTRODUCTION 88
3.4.2 PASSIVE RFID TECHNOLOGY 90
3.4.3 CLOSE COUPLING SYSTEMS 90
3.4.4 REMOTE COUPLING SYSTEMS 91
3.4.5 LONG RANGE SYSTEMS 91
3.5 IDENTIFICATION PROCESS IN STATIC SCENARIOS 92
3.6 FREQUENCY BANDS AND REGULATIONS 92
3.7 RFID LOCATING SYSTEMS 93
3.8 APPLICATIONS OF RFID AND NFC 94
3.8.1 RFID APPLICATIONS, AND DEPLOYMENT 95
3.8.2 TICKETING SYSTEM 95
3.8.3 PAYMENT METHODS 96
3.8.4 NFC IN MOBILE DEVICES 97
3.8.5 NFC TO CONTROL OTHER CONNECTIONS. 97
3.8.6 MOBILE PHONES WHICH USE NFC 98
3.8.7 SAMSUNG GALAXY SII 100
3.8.8 NEXUS S4G FROM SPRINT 100
3.8.9 SAMSUNG S5239 NFC (GT-5230N, STAR, AVILA, PLAYER ONE, TOCCO LITE) 100
3.8.10 NOKIA C7 SMARTPHONE 100
3.8.11 SAGAM WIRELESS COSYPHONE 100
3.8.12 SKY VEGA RACER BY PANTECH 100
3.8.13 SAMSUNG SHW-A170K 101
3.8.14 HEDY 101
3.9 SHANGHAI SIMCOM 101
3.10 MOTOROLLA MC75A HF 101
3.11 AXIA A306 101
3.12 CASIO IT-800RGC-35 101
3.13 DEVICES THAT WILL BE AVAILABLE IN THE NEAR FUTURE 101
3.13.1 THE JOINT VENTURE BETWEEN AT&T, T-MOBILE AND VERIZON ON MOBILE PAYMENT SYSTEM 102
3.13.2 THE FUTURE OF NFC 102
3.14 NFC APPLICATIONS 103
3.14.1 INTRODUCTION 103
3.14.2 NFC IN AUTOMATION AND LOGISTICS 103
3.15 NFC IN THE HEALTHCARE SECTOR 104
3.15.1 INTRODUCTION 104
3.15.2 HEALTHCARE ISSUES 107
3.15.3 RFID-BASED HEALTHCARE APPLICATIONS 108
3.15.4 RFID-BASED SYSTEMS THAT ARE ALREADY SUCCESSFULLY IMPLEMENTED 109
3.15.5 THE FUTURE OF RFID, AND NFC IN THE HEALTH CARE SECTOR 111
3.16 CASE STUDY: PATIENT TRACKING IN AN EMERGENCY DEPARTMENT WITH NFC 111
3.16.1 INTRODUCTION 111
3.16.2 AGENT BASED MODELING 112
3.16.3 IMPLEMENTATION 113
3.16.4 NFC IN HEALTHCARE 114
3.16.5 GENTAG APPLICATION 115
3.16.6 NFC MEDICAL PLATFORM 115
3.16.7 COMPATIBLE NFC PHONES WITH THE MEDICAL PLATFORM 115
3.17 GENTAG SWOT ANALYSIS 116
3.17.1 STRENGTH 116
3.17.2 WEAKNESS 116
3.17.3 OPPORTUNITIES 116
3.17.4 THREATS 116
3.18 THE JOINT VENTURE BETWEEN EXTELIA, INSIDE CONTACTLESS AND ABRAPA 117
3.19 MOBILE BANKING 117
3.19.1 INTRODUCTION 117
3.19.2 M BANKING DEVICES 118
3.19.3 BANKS ROLE IN M-BANKING 119
3.19.4 MOBILE BANKING TECHNOLOGIES 121
3.19.5 FUTURE OF M-BANKING 121
3.19.6 SMS 122
3.19.7 SWOT ANALYSIS FOR USING SMS MODE 123
4.0 MOBILE BANKING AND ITS FUTURE 124
4.1.1 INTRODUCTION 124
4.1.2 M-BANKING EVOLUTION 127
4.1.3 M-BANKING BENEFITS 128
4.1.4 E-MARKETING AND M-BANKING 128
4.1.5 M-BANKING CHALLENGES 129
4.1.6 MANAGEMENT CHALLENGE 129
4.1.7 INCREASED CUSTOMERS EXPECTATIONS 129
4.1.8 SECURITY PROBLEMS 130
4.1.9 TECHNOLOGICAL CHALLENGES 130
4.1.10 SOLUTIONS 131
4.1.11 NORDEA'S WAP SOLO MOBILE BANKING SERVICE 131
4.2 CURRENT MOBILE PAYMENTS SYSTEMS THE END OF THE CREDIT CARD ERA AND THE RISE OF THE WALLET 132
4.2.1 ISIS WALLET 132
4.2.2 GOOGLE WALLET AND ITS SWOT ANALYSIS 133
4.2.3 GOOGLE WALLET CHALLENGES AND HOW TO OVERCOME IT 135
4.2.4 PAYPAL AND GOOGLE WALLET 137
4.2.5 VISA WALLET AND ITS SWOT ANALYSIS 138
4.2.6 SERVE BY AMERICAN EXPRESS E-WALLET AND ITS SWOT ANALYSIS 142
4.2.7 GOOGLE WALLET VERSES ISIS WALLET 143
4.2.8 COMPARISON BETWEEN CURRENT WALLET SYSTEMS 144
4.2.9 ADVANTAGES OF THE M-PAYMENTS SYSTEMS 145
4.3 MOBILE PAYMENTS MARKET 2012-2017 145
4.3.1 CURRENT MARKET SEGMENT 147
4.3.2 M BANKING INTERACTIONS 149
4.3.3 MOBILE APPS FOR MULTIPLE PLATFORMS 149
4.3.4 HTML 5 149
4.3.5 CURRENT PLATFORMS 150
5.0 THE DEVELOPMENTS OF HANDSETS EFFECT ON MOBILE COMMERCE 152
5.1 MOBILE HANDSETS 154
5.1.1 2G HANDSETS AND MOBILE COMMERCE 158
5.2 3G HANDSETS 161
5.2.1 VOIP OVER LTE 162
5.2.2 MOBILE IP 162
5.2.3 THE MIGRATION FROM IPV4 TO IPV6 164
5.3 4G HANDSETS 168
5.3.1 3GPP LTE AND 4G HANDSETS 170
5.3.2 DIFFERENCES BETWEEN 3G AND 4G SYSTEMS 171
5.3.3 MOBILE TV IN LTE 172
5.3.4 MOBILE TV ECOSYSTEM 172
5.3.5 THE OPERATORS ROLE 174
5.3.6 HANDSET MANUFACTURERS ROLE 175
5.3.7 SOFTWARE VENDORS ROLE 179
5.3.8 CHARGING IN MOBILE TV 179
5.3.9 SPECTRUM 181
5.3.10 CONCLUSION 182
5.3.11 4G HANDSET MARKET 2012-2017 183
5.3.12 HANDSETS EFFECT 186
5.3.13 LTE EFFECT 187
5.3.14 CASE STUDY: HOW CAN HANDSETS DEVELOPMENTS CAN AFFECT THE USER'S BEHAVIOR IN MOBILE COMMERCE 189
5.4 ANALYSIS ON HANDSETS (HARDWARE DEVELOPMENTS) 191
5.5 VOIP MOBILE 191
5.6 MOBILE TV 191
5.7 VIDEO CALLING 192
5.7.1 INTELLIGENT BILLING SYSTEM 192
5.7.2 LOCATION COMMERCE 193
5.7.3 LBS APPLICATIONS 196
5.7.4 LOCATION MOBILE COMMERCE 197
5.7.5 USERS PRIVACY IN LOCATION COMMERCE 199
5.7.6 WHAT CAN BE DONE TO PROTECT USER PRIVACY IN LOCATION COMMERCE 201
5.7.7 USING LOCATION COMMERCE AS OFFLINE APPLICATION TO INCREASE PROFIT 202
5.7.8 LOCATION COMMERCE AND MOBILE BUSINESS APPLICATION 203
5.8 LOCATION COMMERCE + SOCIAL COMMERCE = COMMERCE SUCCESS 204
5.9 LOCATION COMMERCE APPLICATIONS AND ITS CHALLENGES 206
5.10 THE ACCEPTANCE OF THE NEW LOCATION COMMERCE APPLICATIONS 207
5.10.1 THE END-USER PERSPECTIVE 207
5.10.2 THE NETWORK OPERATOR AND THIRD PARTY PROVIDER PERSPECTIVE 208
5.11 LOCATION COMMERCE MARKET VALUE 2012-2017 211
5.11.1 FACEBOOK AND LOCATION COMMERCE 215
5.11.2 NEW LOCATION COMMERCE APPLICATIONS AND VENDORS 216
5.11.3 VEHICLES TELEMATICS 217
5.11.4 LBS COMMERCE BENEFITS 218
5.11.5 USERS PURCHASES AND LBS 218
5.11.6 GIZMONDO 220
5.11.7 MOGI 220
5.11.8 GUNSLINGER 220
5.12 ANALYSIS ON HANDSET (OS DEVELOPMENTS) 221
5.12.1 ANDROID OS 221
5.12.2 BLACKBERRY 222
5.12.3 IOS 222
5.12.4 .NET COMPACT FRAMEWORK 222
5.12.5 BREW 222
5.12.6 POCKET PC AND MICROSOFT SMART PHONE 222
5.12.7 PALM OS 222
5.12.8 LG, SAMSUNG, MOTOROLA & SONY-ERICSSON 222
5.12.9 ATT, VERIZON WIRELESS & SPRINT 223
5.12.10 ANALYSIS OF DEVELOPER SUPPORT PROGRAMS 225
5.12.11 SWOT ANALYSIS BY PHONE/MANUFACTURER 225
5.12.12 JAVA ME 228
5.12.13 SYMBIAN 228
5.12.14 MARKET POTENTIAL FOR MOBILE PHONE DEVICES IN ASIA 231
5.12.15 THE MARKET FOR MOBILE PHONE DEVICES IN ASIA: 2011 - 2016 232
1.1 MARKET SUMMARY 232
1.1.1 CASE STUDY RIM 238
1.1.2 CASE STUDY APPLE 239
1.1.3 CASE STUDY ANDROID 240
1.1.4 CASE STUDY POPCAP GAMES 241
1.1.5 CASE STUDY CAR LOCATOR 242
1.1.6 PLATFORM MARKET SHARE 244
5.13 MOBILE LEARNING 247
5.13.1 THE M-LEARNING ECOSYSTEM 248
5.13.2 M-LEARNING CHALLENGES 251
5.13.3 M-LEARNING FEATURES 252
5.13.4 M-LEARNING OS 252
5.13.5 SMART PHONES AND M-LEARNING 254
5.13.6 NETWORKING TECHNOLOGY 254
5.13.7 WIDE AREA NETWORK 254
5.13.8 METROPOLITAN AREA NETWORKS (MANS) 256
5.13.9 LOCAL AREA NETWORKS (LAN) 256
5.13.10 PERSONAL AREA NETWORKS (PAN) 257
5.13.11 CASE STUDY: VODAFONE ACADEMY 257
5.13.12 FUTURE TRENDS 259
5.13.13 M-LEARNING MARKETS 259
5.14 M-BUSINESS 260
5.14.1 M-BUSINESS APPLICATIONS 261
5.14.2 M-BUSINESS TECHNOLOGIES 265
5.14.3 M-BUSINESS CHALLENGES 267
5.14.4 WML 267
5.15 M-COMMERCE IN AGRICULTURE 268
5.16 M-COMMERCE IN OTHER INDUSTRIES 271
5.17 CASE STUDY: HOW TO USE M-COMMERCE IN MANUFACTURING AND OTHER INDUSTRIES 271
5.18 M-COMMERCE IN TRANSPORTATION 275
5.19 M-COMMERCE IN AVIATION 276
5.19.1 E-CHECK 277
5.19.2 SECURITY NEEDS FOR IDENTITY VERIFICATION 278
5.19.3 BAGGAGE TRACKING 279
5.19.4 M-COMMERCE APPLICATIONS IN AVIATION 279
5.19.5 CONTACTLESS SMART CARD 279
5.19.6 NEAR FIELD COMMUNICATION (NFC) AND RADIO FREQUENCY IDENTIFICATION (RFID) TECHNOLOGY 279
5.19.7 USING 4G TECHNOLOGY 280
5.19.8 FUTURE TRENDS 280
5.20 MOBILE COMMERCE IN MINING 281
5.21 MOBILE COMMERCE IN MINING POTENTIAL REVENUE 2012-2017 285
5.22 MOBILE COMMERCE IN FINANCIAL SERVICE POTENTIAL REVENUE 2012-2017 287
5.22.1 M-PAYMENT IN AFRICA 288
5.22.2 FRANCE TELECOM AND M-PAYMENT IN AFRICA 290
5.22.3 E-GOVERNMENT TO MOBILE GOVERNMENT (GOVERNMENT ON GO CONCEPT) 291
5.22.4 BENEFITS OF M-COMMERCE IN GOVERNMENTS SERVICES AND THE ROI 291
5.22.5 M-COMMERCE IN PUBLIC SERVICE APPLICATIONS 293
5.22.6 CASE STUDY: HOW M-COMMERCE CAN SAVE COSTS FOR THE GOVERNMENTS 293
5.22.7 THE EFFECT ON THE ECONOMY 295
5.22.8 CELL BROADCAST SERVICE (CBS) 295
5.22.9 CELLTICK 296
5.22.10 (MMS) MULTIMEDIA MESSAGING SERVICE 296
5.22.11 M-COMMERCE IN PUBLIC SERVICE BRANCHES 300
5.22.12 TOLL SYSTEMS 302
6.0 MOBILE COMMERCE MARKET FORECAST 304
6.1 THE FUTURE OF M-COMMERCE 305
6.2 M-COMMERCE FUTURE APPLICATIONS 308
6.3 MAJOR TRENDS AFFECTING THE M-COMMERCE MARKETS 309
6.3.1 THE TRANSITION TO 4G AND LTE 309
6.3.2 HOW TABLETS CAN AFFECT M-COMMERCE 310
6.3.3 NEXT GENERATION DEVICES (WHAT'S BEYOND TABLET AND CELL PHONES..?) 312
6.3.4 M2M EVOLUTION 314
6.3.5 THE MAJOR COMPONENTS OF M2M 315
6.3.6 WIRELESS M2M DEVICES 315
6.3.7 WIRELESS TRANSPORT OF M2M DATA TO AND FROM THE MONITORING FACILITY 316
6.3.8 MOBILE PAYMENT 317
6.3.1 MOBILE TICKETING MARKET 2012-2017 317
6.3.2 MOBILE TICKETS CASE STUDIES 318
6.3.3 CONCLUSION 318
6.3.1 PREDICTED MOBILE APPLICATION SALES AND REVENUE 319
6.3.2 RECENT MARKET DEVELOPMENTS AS GROWTH INDICATORS 320
6.3.3 MARKET SIZING AND FORECAST 320
6.3.4 SMART PHONE MARKET PERFORMANCE 321
6.3.5 SMART PHONE USER SURVEY 323
6.3.1 THE FUTURE OF MOBILE COMMERCE APPLICATIONS 337
6.3.2 CREATIVE SOLUTIONS 337
6.3.3 LOCATION SENSITIVE APPLICATIONS 337
6.3.4 PAY POINT SOLUTIONS 338
6.3.5 SWARM DATA MINING 338
6.3.6 NEXT GENERATION M-COMMERCE 339
6.3.7 THE WALLET 339
6.3.8 DIGITAL ID 339
6.3.9 ELECTRONIC SIGNATURE 340
6.3.10 CONVERGENCE OF PORTABLE DEVICES 340
6.3.11 MULTIMEDIA TAGGING 340
6.3.12 GEOCASTING, PERSONAL BROADCASTING 341
6.3.13 BREAKING THE PHONE MOLD 341
6.3.14 UNLOCKING AND STARTING YOUR CAR 341
6.3.15 AUTHENTICATION ON A COMPUTER AND ELSEWHERE 342
6.3.16 REMOTE CONTROL 342
6.3.17 SUMMARY 343
6.3.18 CASE STUDY: WHICH DEVICES WILL BE USED IN APPLICATION DOWNLOADS 344
6.3.19 APPLICATION STORE FOR MOBILE PHONES 346
6.3.20 APPLE APP STORE 348
6.3.21 ANDROID MARKETPLACE ANALYSIS 349
6.3.22 INDIVIDUAL APPLICATION PERFORMANCE 353
6.3.23 RECOMMENDATIONS FOR THE MOBILE APP MARKETPLACE 354
6.3.24 APPLICATIONS FOR TABLETS AND ITS PERFORMANCE 355
6.4 APPLICATION DAMNATION SCENARIO IN THE FUTURE 355
6.4.1 CONCLUSION 357
6.4.2 CHALLENGES FOR THIS SCENARIO 357
6.4.3 SOLUTIONS TO OVERCOME THE CHALLENGES 358
6.5 THE SECOND SCENARIO: RISE OF THE NEW WIRELESS DEVICES AND PC TABLETS 359
6.5.1 THE CURRENT MARKET AND ITS ANTICIPATIONS 359
6.5.2 THE FUTURE OF THE NEXT GENERATION DEVICES SCENARIO (LIVING IN MINORITY REPORT WORLD) 361
6.5.3 CHALLENGES OF THIS SCENARIO 363
6.5.4 SOLUTION TO OVERCOME THE CHALLENGES 365
6.5.5 OTHER SCENARIOS 365
6.6 TRENDS THAT WILL EFFECT THE M-COMMERCE INDUSTRY 365
6.7 RECOMMENDATIONS FOR M-COMMERCE VENDORS 367
7.0 MOBILE COMMERCE VENDORS 370
7.1 MAJOR VENDORS 372
7.1.1 DIGBY 372
7.1.2 DIGBY LOCAL-POINT MOBILE PLATFORM 373
7.1.3 DIGBY SWOT ANALYSIS 373
7.2 USABLENET 374
7.2.1 USABLENET SERVICES 375
7.2.2 USABLENET SWOT 375
7.3 START-UP M-COMMERCE VENDORS 376
7.3.1 SEVENVAL 376
7.3.2 NETBISCUITS 376
7.3.3 GLOBAL BAY 377
7.3.4 ENDEC 377
7.3.5 UNBOUND COMMERCE 377
7.3.6 PAYPAL MOBILE PAYMENT SOLUTIONS 378
7.3.7 BRANDING BRAND 379
7.3.8 KONY SOLUTIONS 379
7.3.9 MOOVWEB 379
7.3.10 NO NEED 4 MIRRORS 380
7.4 MOBILE COMMERCE VENDORS RANKING 380
7.4.1 VENDOR RANKING BASED ON NUMBER OF CLIENTS 381
7.4.2 VENDORS RANKING BASED ON MARKET SHARE 381
8.0 CLOUD COMPUTING IN M-COMMERCE 382
8.1.1 USING AMAZON CLOUD SERVICE WITH MOBILE COMMERCE 384
8.1.2 DEPLOYING THE CLOUD SERVICE WITH MOBILE COMMERCE 386
8.1.3 CLOUD FORMATION 390
8.1.4 SALES FORCE CLOUD GOES MOBILE 394
8.2 THE FUTURE OF THE MOBILE COMMERCE MARKETS WITH THE CLOUD 395
9.0 SOCIAL MEDIA AND M-COMMERCE 397
9.1 INTRODUCTION 397
9.1.1 SOCIAL NETWORKS 397
9.1.2 SOCIAL NETWORKING 398
9.1.3 SOCIAL MEDIA 398
9.2 FACEBOOK 398
9.2.1 FACEBOOK PAGES 399
9.2.2 FACEBOOK ADVERTISING METHODS 399
9.2.3 THE FUTURE OF FACEBOOK 400
9.3 TWITTER 401
9.3.1 SWOT ANALYSIS OF TWITTER 402
9.3.2 THE FUTURE OF TWITTER AND HOW TO ATTRACT FOLLOWERS 403
9.4 VIDEO STREAMING WEBSITES 404
9.5 INTRODUCTION 404
9.5.1 HOW TO BENEFIT FROM YOUTUBE 405
9.5.2 THE FUTURE OF VIDEO STREAMING WEBSITES 406
9.6 MYSPACE 407
9.7 INTRODUCTION 407
9.7.1 ADVERTISING ON MYSPACE AND EVENTS 407
9.8 EBAY 409
9.9 WIKIS 410
9.10 YAHOO! 410
9.10.1 YAHOO! GROUPS VS LINKEDIN GROUPS 411
9.11 LINKEDIN 411
9.11.1 LINKEDIN GROUPS 412
9.11.2 LINKEDIN ANSWERS 413
9.11.3 MOBILE-LOCAL SEARCH PROVIDERS 413
9.12 GOOGLE + 414
9.13 INTRODUCTION 414
9.13.1 GOOGLE PLUS IN BRANDING 414
9.13.2 GOOGLE + CIRCLES 414
9.13.3 HANGOUT 415
9.13.4 GOOGLE + ADVERTISING 415
9.13.5 HOW CAN GOOGLE + MAKE BETTER ADVERTISING WAYS 416
9.14 CASE STUDY: HOW SOCIAL MEDIA WILL AFFECT THE FUTURE OF M-COMMERCE 417
9.15 SOCIAL MEDIA AND PURCHASING DECISION 417
9.15.1 INTRODUCTION 417
9.15.2 CONCLUSION 418
9.16 MOBILE COMMERCE APPLICATIONS AND SOCIAL MEDIA 418

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