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MARKET REPORT DETAIL

Mobile Value-added Services (VAS) in the Cloud: Security Challenges, Market Opportunities and Forecasts 2013 - 2018

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Published Date: Jun, 2013
Format: PDF
No of Pages: 57

 
 
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  • Abstract
  • Table of Contents

Overview:

Cloud computing has started to play a crucial role in mobile based value-added service (VAS) offering as end-users appetite for applications is ever-increasing and service providers are increasingly moving towards alternative service platforms and support infrastructure.

Mobile VAS in the Cloud includes communications, content, commerce and applications of various types. Leading companies are positioning themselves to take leverage cost improvements as well as enhanced functionality, services integration, and convergence across service types heretofore constrained by device type, network type, and/or service provider. However, ensuring a fast, flexible, and economically viable service delivery via the Cloud is a continuous challenge thanks to security issues, piracy concerns, and the threat of cybercriminals damaging consumer and enterprise data.

This research evaluates opportunities for mobile VAS in the Cloud, company specific solutions, alliances to combat challenges, market drivers and decision factors for consumer and enterprise customers. The report includes analysis of forecasts as well as recommendations for industry players.

Target Audience:

  • Cloud services companies
  • Mobile network operators
  • Small to Medium Business (SMB)
  • Network infrastructure providers
  • VAS application development companies
  • Large multinational enterprise companies
  • Security and privacy protection companies
Companies in Report:
  • Awareness Technologies
  • Business Innovation Councils 
  • CA Technologies
  • CERT
  • CREDANT Technologies
  • Cisco
  • Dell
  • EMC
  • Google
  • GuardTime
  • HP
  • HyTrust
  • IBM
  • McAfee
  • Okta
  • Panda
  • Perkins
  • Rand Group
  • Red Hat
  • Salesforce.com
  • Simplified
  • Soundcloud
  • Symantec
  • Trend Micro
  • VMware
  • Vyatta
  • Xen
Key Findings:
  • Global cloud software security market is predicted to reach US$ 3 billion by 2018
  • Latin America will remain the top growth market for cloud based VAS market over the next 5 years
  • Cloud segment IaaS (Infrastructure as a Service) will hold the highest market share of 44% by 2018 
  • Government agencies and large enterprises will be the top users of cloud security software by 2018 

1.0 EXECUTIVE SUMMARY 6
2.0 MOBILE VAS APPLICATIONS IN THE CLOUD 7
2.1 WHAT IS A VAS APPLICATION? 7
2.1.1 VAS CHARACTERISTICS 7
2.1.2 RELATIONSHIP OF VAS TO OTHER SERVICES 7
2.1.3 DIFFERENT CLASSES OF VAS 8
2.2 WHY ARE VAS IMPORTANT? 9
2.2.1 THE VALUE OF VOICE AND OTHER "BEARER" SERVICES 9
2.3 MOBILE VAS IN THE CLOUD 10
3.0 MAJOR MOBILE VALUE-ADDED SERVICE TYPES 12
3.1 CONTENT 12
3.1.1 INTRODUCTION 12
3.1.2 CONTENT DELIVERY 13
3.1.3 CHARGING VIA PREMIUM CONTENT 15
3.1.4 ONLINE BILLING SERVICE PROVIDERS 16
3.2 COMMERCE 16
3.3 COMMUNICATION 19
3.3.1 CORE SERVICES 19
3.3.2 VALUE-ADDED SERVICES 20
3.4 APPLICATIONS 20
4.0 CLOUD COMPUTING IN MOBILE VALUE-ADDED SERVICES 21
4.1 STRUCTURE OF CLOUD COMPUTING IN MOBILE VAS 21
4.2 CLOUD COMPUTING IN VAS MODELS 21
4.2.1 CATEGORY OF CLOUD COMPUTING SERVICE MODELS IN VAS 22
4.3 GROWTH OF VAS IN THE CLOUD AND SERVICE PROVIDERS 23
4.4 CHARACTERISTIC OF CLOUD COMPUTING IN VAS 24
4.5 DECISION FACTORS FOR CLOUD COMPUTING IN VAS 24
4.5.1 COMBINATION OF DATABASE 24
4.5.2 AUTO SCAN OF DEVICE 24
4.5.3 COMPLIANCE STANDARD 25
4.5.4 EASY ACCESSIBILITY OF REPORT 25
4.5.5 ECONOMICAL 25
4.5.6 TRANSPARENT 25
4.5.7 COMPREHENSIVE PACKAGE 25
4.6 SEVEN ELEMENTS OF CLOUD COMPUTING IN VAS 25
4.6.1 UTILITY PRICING 26
4.6.2 ELASTIC RESOURCE CAPACITY 26
4.6.3 VIRTUALIZED RESOURCES 27
4.6.4 MANAGEMENT AUTOMATION 27
4.6.5 SELF-SERVICE PROVISIONING 28
4.6.6 THIRD-PARTY OWNERSHIP 28
4.6.7 MANAGED OPERATIONS 28
4.7 VAS ECOSYSTEM IN CLOUD COMPUTING 29
5.0 INDUSTRY PERSPECTIVE OF VAS IN CLOUD 30
5.1 OVERVIEW OF MOBILE VAS IN CLOUD 30
5.2 TECHNICAL CHALLENGES IN CLOUD-BASED VAS 30
5.3 DECISION FACTORS FOR CLOUD BY ENTERPRISE CUSTOMERS 31
5.4 OPPORTUNITIES FOR VAS IN THE CLOUD BY INDUSTRY VERTICAL 32
5.5 COULD ACCESS IDENTITY MANAGEMENT IN CLOUD VAS CHAIN 33
6.0 SECURITY THREAT ANALYSIS OF CLOUD-BASED VAS 36
6.1 INSIDER THREATS IN THE CLOUD VAS 36
6.2 EXTERNAL THREATS IN CLOUD VAS 36
6.2.1 DATA BREACHES 37
6.2.2 DATA LOSS 37
6.2.3 ACCOUNT HIJACKING 37
6.2.4 INSECURE APPLICATION PROGRAMMING INTERFACES (APIS) 38
6.2.5 DENIAL OF SERVICE 38
6.2.6 DATA HANDLING 38
6.3 COMPONENTS OF INFORMATION SECURITY IN CLOUD VAS 38
6.4 END-USER CONCERNS WITH CLOUD VAS 39
6.4.1 LOSS OF CONTROL 40
6.4.2 LACK OF TRUST IN THE CLOUD 40
6.5 COMMON DRAWBACKS IN CLOUD VAS 40
6.6 STRATEGIES TO OVERCOME SECURITY CONCERNS IN CLOUD VAS 40
7.0 CLOUD VAS MARKET PROJECTION 42
7.1 CLOUD COMPUTING MARKET VALUE AND USAGE 42
7.1.1 REGIONAL CLOUD VAS MARKET 2013-2018 42
7.1.2 CLOUD VAS BY SEGMENT 2013 - 2018 42
7.1.3 WORLDWIDE CLOUD VAS EQUIPMENT MARKET SHARE 43
7.2 CLOUD SECURITY PIRACY AND PRIVACY 43
7.2.1 GLOBAL CLOUD SECURITY SOFTWARE MARKET VALUE 2013-2018 43
7.2.2 GLOBAL CLOUD SECURITY SOFTWARE MARKET BY END-USER SEGMENTATION 44
7.2.3 GLOBAL CLOUD SECURITY SOFTWARE MARKET BY VENDOR SEGMENTATION 45
7.3 CUSTOMER'S RESPONSIBILITIES IN CLOUD BASED SECURITY MANAGEMENT 46
8.0 CLOUD VAS: NEXT GENERATION TREND 48
8.1 NEXT GENERATION GROWTH DRIVER ANALYSIS AND MARKET IMPACTS 48
8.1.1 INCREASING USAGE OF CLOUD SERVICES IN NON-TRADITIONAL SECTORS 48
8.1.2 GROWING ADOPTION OF CLOUD SERVICES IN GOVERNMENT DEPARTMENTS 49
8.1.3 GROWING USAGE OF CLOUD SERVICES FOR CRITICAL DATA STORAGE 49
8.1.4 RISE IN CLOUD SERVICE-SPECIFIC ATTACKS 49
8.2 SIGNIFICANT INDUSTRY PLAYERS/EXPERTS DIFFERENCES ON MARKET DIRECTION/VISION 50
8.2.1 SECURITY FOR BUSINESS INNOVATION COUNCIL 2013 PREDICTIONS 50
8.2.2 PERKINS PREDICTION 50
8.2.3 GARTNER PREDICTION 51
8.2.4 GEORGIA TECH AND GARTNER PREDICTION ON MOBILE BROWSER VS. CLOUD COMPUTING 51
8.2.5 GOODDATA PREDICTION ON USAGE OF PUBLIC CLOUD AMONG ENTERPRISES 51
8.2.6 SYMANTEC PREDICTION ON HACKING VS. THREAT LEVEL 51
9.0 CONCLUSIONS AND RECOMMENDATIONS 53
9.1 RECOMMENDATIONS FOR MARKET PLAYERS 53
9.1.1 DEVELOP CLOUD-BASED VAS SOLUTIONS IN BUSINESS 53
9.1.2 PROTECT BUSINESS FROM CYBERCRIMINAL THREATS 55
9.1.3 INTEGRATE SECURITY PROTECTION ISSUE WITH MANAGEMENT STRATEGY 55

Figures

Figure 1: Cloud Computing Applications in Mobile based VAS 11
Figure 2: Structure of Cloud Computing Layers & Interdependency in Mobile VAS 21
Figure 3: Model of Cloud Computing in VAS 22
Figure 4: Cloud Computing Service Model in VAS 23
Figure 5: Key Cloud Service Providers and Market Forecast 24
Figure 6: 7 Elements of Cloud Computing in VAS 26
Figure 7: VAS Ecosystem in Cloud Computing 29
Figure 8: Example of Mobile VAS in Cloud Computing 30
Figure 9: Technical Challenges in Cloud-based VAS 31
Figure 10: Enterprises' Priority to use Cloud Services 32
Figure 11: Cloud-based VAS Opportunities by Segment 33
Figure 12: Employee-Customer Relationship in Cloud based VAS Service 34
Figure 13: Insider Threat in Cloud based VAS 36
Figure 14: External Threats in Cloud Computing VAS 37
Figure 15: Information Security Components in Cloud-based VAS 39
Figure 16: End-user Concerns with Cloud Computing VAS 39
Figure 17: Strategies to Overcome Security Concern in Cloud VAS 41
Figure 18: Regional Market Share of Cloud Computing VAS 2013-2018 42
Figure 19: Segment VAS Cloud Service 2013- 2018 42
Figure 20: Market Share of Cloud VAS Equipment Providers 2013 43
Figure 21: Global Cloud Security Software Market Value 2013-2018 43
Figure 22: Global Cloud Security Software Market by End-user Segmentation in VAS 2013 44
Figure 23: Global Cloud Security Software Market by Vendor Segmentation 2013 45
Figure 24: Customers Responsibility in Managing Cloud based VAS Security 47
Figure 25: Cloud Security in VAS: Flowchart of Market Growth Drivers 48

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