Nokia and HTC Mobile Phone Development Trends and Challenges

 Published On: Sep, 2012 |    No of Pages: 9 |  Published By: Market Intelligence center | Format: PDF
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In the first quarter of 2012, with 94.0 million mobile phone shipments, Samsung outperformed Nokia's 84.0 million shipments to secure the dominant position in the global mobile phone market. The reasons behind the downturn of Nokia mobile phones are said to mainly due to its fairly delayed response to consumer demand and its relatively late step in the evolution of operating system, which have become causes for concern with respect to Nokia's future. This report examines the underlying causes behind the downfall of Nokia and performs a comparison between Nokia and Taiwanese leading mobile phone branded vendor HTC in various aspects while pinpointing the differences in challenges that they are, or will be, facing.

1. Nokia Mobile Phone Business Development

2. Reasons Behind the Downfall of Nokia

2.1 2008-2009: Nokia Fails to Rapidly Tap into Consumer Demand amid Global Economic Crisis and Apple Fad

2.2. 2010- 1H 2011: Nokia Overlooks Smartphone Market Growth Momentum and Falls Behind in Evolution of Operating Systems

2.3 2H 2011 - Until Now: Slow Enhancements to Windows Phone OS Put Nokia at a Disadvantage

3. Mobile Phone Revenue Decline Comparison of Nokia and HTC

3.1 Different Reasons Trigger Revenue Declines of Nokia and HTC

3.2 Insufficient Production Capacity Key Factor Drags Down HTC's Development

3.3 Less Developed Distribution Channels and Insufficient Marketing Resources Impede HTC's Emerging Market Development

Conclusion

Appendix


List of Topics


Profiling the mobile phone business development of Nokia and HTC 


Touching on the reasons behind the downfall of Nokia during three periods including the period for 2008-2009, 2010- 1H 2011, 2H 2011-up until the present 


Performing a mobile phone revenue decline comparison of Nokia and HTC with respect to production capacity, distribution channels and marketing resources 


Examining the impact of Microsoft's new operating platform in release on Nokia 


Companies and organizations analyzed or mentioned in the report include: Apple, Google, HTC, LG, Microsoft, Motorola, Nokia, Qualcomm, Sony Mobile 


List of Figures


Figure 1 Nokia Mobile Phone Shipment Volume, 1Q 2007 - 2Q 2012

Figure 2 Worldwide Major Mobile Phone Branded Vendors' Market Share, 1Q 2007 - 2Q 2012

Figure 3 Nokia Mobile Phone ASP and Operating Profit, 1Q 2007 - 2Q 2012

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