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Summary"Payments Landscape in Kenya: Opportunities and Risks to 2021", report provides detailed analysis of market trends in Kenyan cards and payments industry. It provides values and volumes for a number of key performance indicators in the industry, including cash, payment cards, and cheques during the review-period (2013-17e).The report also analyzes various payment card markets operating in the industry, and provides detailed information on the number of cards in circulation, transaction values and volumes during the review-period and over the forecast-period (2017-21f). It also offers information on the country's competitive landscape, including the market shares of issuers and schemes.The report brings together GlobalData’s research, modeling, and analysis expertise to allow banks and card issuers to identify segment dynamics and competitive advantages. The report also covers details of regulatory policy and recent changes in the regulatory structure.This report provides top-level market analysis, information and insights into the Kenyan cards and payments industry, including - - Current and forecast values for each market in the Kenyan cards and payments industry, including debit and credit cards.- Detailed insights into payment instruments including cash, cheques, and payment cards. It also, includes an overview of the country's key alternative payment instruments.- E-commerce market analysis and payment methods.- Analysis of various market drivers and regulations governing Kenyan cards and payments industry.- Detailed analysis of strategies adopted by banks and other institutions to market debit and credit cards.Scope- In February 2017, Kenya Bankers Association (KBA) announced the launch of PesaLink, a real-time interbank money transfer system. The service enables individuals to transfer a minimum of KES10 ($0.10) and a maximum of KES999,999 ($9,681) instantly 24 hours a day, seven days a week, 365 days a year. No charges are applicable for transactions up to KES500 ($4.80), after which a charge of KES11 ($0.10) is levied on every transaction. Transfers can be initiated via multiple channels, including mobile banking, internet banking, branch front offices, ATMs, banking agents, and POS terminals. The service is currently offered by all of the country’s major banks.- Alternative payments are gaining prominence in the country with the availability of a number of payment solutions. To maintain its dominance in the market, M-Pesa expanded its service in May 2017 to include NFC-based in-store payments. The new service, M-Pesa 1Tap, allows users to make payments by tapping a card, mobile phone sticker, or wristband device that is connected to their M-Pesa account onto a contactless POS terminal. To compete with M-Pesa, Visa collaborated with a number of banks to launch its mobile payment solution mVisa in Kenya in September 2016. The solution allows users to access funds and make both online and in-store payments. Consumers can also withdraw funds from their bank accounts through mVisa agents. In February 2017, Mastercard launched Masterpass QR, an enhancement of its Masterpass platform.- To curb cash transactions and money laundering, in January 2016 the Central Bank of Kenya mandated that all Kenyan individuals must fill in a special form if they deposit or withdraw more than KES1.0m ($10,000) from a bank account. Individuals must state the details of the transaction, including the source of funds, recipient/payee credentials, and the purpose of the transaction. They also have to state the reason for not using another electronic transfer option. The move is designed to enhance the traceability of bank transactions and help boost electronic payments in the country.Reasons to buy- Make strategic business decisions, using top-level historic and forecast market data, related to the Kenyan cards and payments industry and each market within it.- Understand the key market trends and growth opportunities in the Kenyan cards and payments industry.- Assess the competitive dynamics in the Kenyan cards and payments industry.- Gain insights into marketing strategies used for various card types in Kenya.- Gain insights into key regulations governing the Kenyan cards and payments industry.
Table of ContentsMarket OverviewExecutive SummaryCard-based PaymentsE-commerce PaymentsAlternative PaymentsPayments Infrastructure & RegulationAppendix