India Utensil Cleaner Market Outlook, 2021

 Published On: May, 2016 |    No of Pages: 97 |  Published By: Bonafide Research | Format: PDF
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This report gives an in-depth analysis of utensil cleaner market in India. Globally, Asia-Pacific ranks as the fastest growing market and the growth is driven by increasing number of households, prospering economies and improving lifestyles. India and China, in particular, are anticipated to register impressive growth in the coming years, supported by the expanding urban population and growing per capita spending on household supplies and products. India has a low penetration of dishwashing products and this provides an attractive opportunity to utensil cleaning manufacturers. Earlier in India, utensil cleaning products had to compete against traditional methods such as ash to clean dishes. However, people have now shifted from traditional products but the per capita consumption still remains low as compared to other countries.

According to “India Utensil Cleaner Market Outlook, 2021”, the overall market for utensil cleaners is growing with more than 15% CAGR from last five years. The market is further expected to grow with double digits in the next five years. Utensil cleaners are broadly divided into four product types namely bar, liquid, powder and paste. Dishwashing bars dominate market revenues, followed by liquid cleaners whereas dishwashing paste has negligible contribution to the overall utensil cleaner market. Powder based cleaners are now set to diminish from the market. Various companies in the industry include Hindustan Unilever, Jyothy Laboratories, Rohit Surfactants, Dabur India, Fena, Pitambari Products, Colgate Palmolive and Reckitt Benckiser. Vim, from Hindustan Unilever is the prominent brand in the utensil cleaner market, along with other brands like Exo, Pril, Nip, Odopic, Pitambari and Xpert.

"Bars are more popular in rural areas and are registering more growth in rural markets as compared to urban. On the other hand, consumers in urban areas are now upgrading to dishwashing liquids which are expected to register robust growth in the forecast period. Urban markets are the chief target for liquid cleaner manufacturers in India, however rural market is also expected to outperform. The category will see fast adoption in its preliminary stage of rural market. Hence, rural market is now becoming a prime focus of utensil cleaner manufacturers in India. As far as sales channel is considered, utensil cleaning products are still largely sold through traditional formats. However, modern retail like supermarkets, hypermarkets and malls are soon expected to outpace them. Online sales of dishwashing products will continue to remain low as grocery items are usually not bought through online stores in India.

Key Product Types
• Utensil Cleaning Bar
• Utensil Cleaning Liquid
• Utensil Cleaning Powder
• Utensil Cleaning Paste

1. Executive Summary
2. Global Utensil Cleaner Market Outlook
2.1. Market Size By Value
2.2. Market Share By Region
3. India Utensil Cleaner Market Outlook
3.1. Market Size By Value
3.2. Market Share
3.2.1. By Company
3.2.2. By Brand
3.2.3. By Product Type
3.2.4. By Demographics
3.2.5. By Sales Channel
3.3. India Bar Utensil Cleaner Market
3.3.1. Market Size By Value
3.3.2. Market Share
3.3.2.1. By Brand
3.3.2.2. By Demographics
3.4. India Liquid Utensil Cleaner Market
3.4.1. Market Size By Value
3.4.2. Market Share
3.4.2.1. By Brand
3.4.2.2. By Demographics
3.5. India Powder Utensil Cleaner Market
3.5.1. Market Size By Value
3.5.2. Market Share By Demographics
3.6. India Paste Utensil Cleaner Market
4. Product, Price and Variant Analysis
4.1. Utensil Cleaning Bar
4.2. Utensil Cleaning Liquid
4.3. Utensil Cleaning Powder
4.4. Utensil Cleaning Paste
5. India Economic Snapshot
6. Raw Material
7. Manufacturing Process
8. Market Penetration
9. Future Development
10. Policy & Regulatory Landscape
11. Trade Dynamics
11.1. Import
11.2. Export
12. Channel Partner Analysis
13. India Utensil Cleaner Market Dynamics
13.1. Key Drivers
13.2. Key Challenges
14. Market Trends & Developments
14.1. Increasing Consumption
14.2. Rapid Shift towards Liquid Dishwashing Cleaners
14.3. Increasing Importance of Hygiene for Ensuring Wellbeing
14.4. Organic Products & Eco Friendly Formulations
14.5. Marketing War Between Multinationals
15. Competitive Landscape
15.1. Porters Five Forces
15.2. Company Profiles
15.2.1. Hindustan Unilever Limited
15.2.2. Jyothy Laboratories Limited
15.2.3. Reckitt Benckiser (India) Ltd.
15.2.4. Dabur India Limited
15.2.5. Rohit Surfactants Private Limited
15.2.6. Fena Private Limited
15.2.7. Venky’s (India) Limited
15.2.8. Colgate Palmolive (India) Ltd.
15.2.9. Pitambari Products Pvt. Ltd.
15.2.10. Patanjali Ayurved Limited
16. Strategic Recommendations
17. Disclaimer

LIST OF FIGURES
Figure-1: Global Utensil Cleaner Market Size – By Value 2010-2015 (USD Billion)
Figure-2: Global Utensil Cleaner Market Size Forecast – By Value 2016F-2021F (USD Billion)
Figure-3: Global Utensil Cleaner Market Share – By Region 2015 & 2021F
Figure-4: India Utensil Cleaner Market Size – By Value 2010-2015 (INR Crore)
Figure-5: India Utensil Cleaner Market Size Forecast – By Value 2016F-2021F (INR Crore)
Figure-6: India Utensil Cleaner Market Share – By Company 2015 & 2021F
Figure-7: India Utensil Cleaner Market Share – By Brand 2015 & 2021F
Figure-8: India Utensil Cleaner Market Share – By Product Type 2015 & 2021F
Figure-9: India Utensil Cleaner Market Share – By Demographics 2015 & 2021F
Figure-10: India Utensil Cleaner Market Share – By Sales Channel 2015 & 2021F
Figure-11: India Bar Utensil Cleaner Market Size – By Value 2010-2015 (INR Crore)
Figure-12: India Bar Utensil Cleaner Market Size Forecast – By Value 2016F-2021F (INR Crore)
Figure-13: India Bar Utensil Cleaner Market Share – By Brand 2015 & 2021F
Figure-14: India Bar Utensil Cleaner Market Share – By Demographics 2015 & 2021F
Figure-15: India Liquid Utensil Cleaner Market Size – By Value 2010-2015 (INR Crore)
Figure-16: India Liquid Utensil Cleaner Market Size Forecast – By Value 2016F-2021F (INR Crore)
Figure-17: India Liquid Utensil Cleaner Market Share – By Brand 2015 & 2021F
Figure-18: India Liquid Utensil Cleaner Market Share – By Demographics 2015 & 2021F
Figure-19: India Powder Utensil Cleaner Market Size – By Value 2010-2015 (INR Crore)
Figure-20: India Powder Utensil Cleaner Market Size Forecast – By Value 2016F-2021F (INR Crore)
Figure-21: India Powder Utensil Cleaner Market Share – By Demographics 2015 & 2021F
Figure-22: India Paste Utensil Cleaner Market Size – By Value 2010-2015 (INR Crore)
Figure-23: India Paste Utensil Cleaner Market Size Forecast – By Value 2016F-2021F (INR Crore)
Figure-24: Import of Household Cleaning in India – Value & Volume 2010-11 to 2014-15
Figure-25: Export of Household Cleaning from India – Value & Volume 2010-11 to 2014-15
Figure-26: Distribution Channel followed by Utensil Cleaner Manufacturers in India

LIST OF TABLES
Table-1: Product, Price and Variant Analysis of Utensil Cleaning Bars in India (Price/100gram)
Table-2: Product, Price and Variant Analysis of Utensil Cleaning Liquids in India (Price/500ml)
Table-3: Product, Price and Variant Analysis of Utensil Cleaning Powders in India (Price/500gram)
Table-4: Product, Price and Variant Analysis of Utensil Cleaning Pastes in India (Price/500gram)
Table-5: India Economic Profile - 2014
Table-6: Import Duties under HS code 340220
Table-7: Import of Household Cleaning in India - By Country By Volume 2014-15
Table-8: Export of Household Cleaning from India - By Country By Volume 2014-15
Table-9: Product Portfolio of Hindustan Unilever Limited in Utensil Cleaner Market
Table-10: Key Facts of Hindustan Unilever Limited
Table-11: Product Portfolio of Jyothy Laboratories Limited in Utensil Cleaner Market
Table-12: Key Facts of Jyothy Laboratories Limited
Table-13: Product Portfolio of Reckitt Benckiser (India) Ltd. in Utensil Cleaner Market
Table-14: Key Facts of Reckitt Benckiser (India) Ltd.
Table-15: Product Portfolio of Dabur India Limited in Utensil Cleaner Market
Table-16: Key Facts of Dabur India Limited
Table-17: Product Portfolio of Rohit Surfactants Private Limited in Utensil Cleaner Market
Table-18: Key Facts of Rohit Surfactants Private Limited
Table-19: Product Portfolio of Fena Private Limited in Utensil Cleaner Market
Table-20: Key Facts of Fena Private Limited
Table-21: Product Portfolio of Venky's (India) Limited in Utensil Cleaner Market
Table-22: Key Facts of Venky's (India) Limited
Table-23: Product Portfolio of Colgate Palmolive (India) Ltd. in Utensil Cleaner Market
Table-24: Key Facts of Colgate Palmolive (India) Ltd.
Table-25: Product Portfolio of Pitambari Products Pvt. Ltd. in Utensil Cleaner Market
Table-26: Key Facts of Pitambari Products Pvt. Ltd.
Table-27: Product Portfolio of Patanjali Ayurved Limited in Utensil Cleaner Market
Table-28: Key Facts of Patanjali Ayurved Limited


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