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Beiersdorf AG (BEI) - Financial and Strategic SWOT Analysis Review provides you an in-depth strategic SWOT analysis of the company’s businesses and operations. The profile has been compiled by GlobalData to bring to you a clear and an unbiased view of the company’s key strengths and weaknesses and the potential opportunities and threats. The profile helps you formulate strategies that augment your business by enabling you to understand your partners, customers and competitors better.The profile contains critical company information including:- Business description – A detailed description of the company’s operations and business divisions.- Corporate strategy – Analyst’s summarization of the company’s business strategy.- SWOT Analysis – A detailed analysis of the company’s strengths, weakness, opportunities and threats.- Company history – Progression of key events associated with the company.- Major products and services – A list of major products, services and brands of the company.- Key competitors – A list of key competitors to the company.- Key employees – A list of the key executives of the company.- Executive biographies – A brief summary of the executives’ employment history.- Key operational heads – A list of personnel heading key departments/functions.- Important locations and subsidiaries – A list and contact details of key locations and subsidiaries of the company.- Detailed financial ratios for the past five years – The latest financial ratios derived from the annual financial statements published by the company with 5 years history.- Interim ratios for the last five interim periods – The latest financial ratios derived from the quarterly/semi-annual financial statements published by the company for 5 interims history.HighlightsBeiersdorf AG (Beiersdorf) is a global personal care company, which carries out the manufacture and distribution of consumer goods with focus on cosmetics. The company operates through two segments, namely, Consumer business, which provides skin and body care products; and Tesa business, which offers self-adhesive products and system solutions for industry, craft businesses and consumers. Beiersdorf commercializes its products under three brands, Nivea, Eucerin and La Prairie for the mass market, dermocosmetics, and the premium segment. Its brand portfolio also includes other brands such as Labello, 8x4, Florena, Atrix, Aquaphor, Slek, Hidro Fugal, Maestro and Hansaplast/Elastoplast. The company conducts operations across the world through more than 150 affiliates. It is a subsidiary of maxingvest ag. Beiersdorf is headquartered in Hamburg, Germany.
As part of its business strategy, Beiersdorf intends to maintain its market position by strengthening its brands, innovations, increasing efficiency and speed, and the expansion of its presence in the emerging markets. In line with this strategy, the company launched NIVEA Q10 Pearls, a new, anti-wrinkle serum, using pearl technology that helps replenish the skin’s own Q10 stores.Key benefits of buying this profile include:You get detailed information about the company and its operations to identify potential customers and suppliers.- The profile analyzes the company’s business structure, operations, major products and services, prospects, locations and subsidiaries, key executives and their biographies and key competitors.Understand and respond to your competitors’ business structure and strategies, and capitalize on their weaknesses. Stay up to date on the major developments affecting the company.- The company’s core strengths and weaknesses and areas of development or decline are analyzed and presented in the profile objectively. Recent developments in the company covered in the profile help you track important events.Equip yourself with information that enables you to sharpen your strategies and transform your operations profitably.- Opportunities that the company can explore and exploit are sized up and its growth potential assessed in the profile. Competitive and/or technological threats are highlighted.Scout for potential investments and acquisition targets, with detailed insight into the companies’ strategic, financial and operational performance.- Financial ratio presented for major public companies in the profile include the revenue trends, profitability, growth, margins and returns, liquidity and leverage, financial position and efficiency ratios.Gain key insights into the company for academic or business research.- Key elements such as SWOT analysis, corporate strategy and financial ratios and charts are incorporated in the profile to assist your academic or business research needs.Note: Some sections may be missing if data is unavailable for the company
Table of ContentsTable of Contents 2List of Tables 4List of Figures 5Section 1 - About the Company 6Beiersdorf AG - Key Facts 6Beiersdorf AG - Key Employees 7Beiersdorf AG - Key Employee Biographies 8Beiersdorf AG - Major Products and Services 9Beiersdorf AG - History 10Beiersdorf AG - Company Statement 13Beiersdorf AG - Locations And Subsidiaries 14Head Office 14Other Locations & Subsidiaries 14Beiersdorf AG - Key Manufacturing Facilities 17Section 2 – Company Analysis 18Beiersdorf AG - Business Description 18Beiersdorf AG - Corporate Strategy 19Beiersdorf AG - SWOT Analysis 20SWOT Analysis - Overview 20Beiersdorf AG - Strengths 20Strength - Market Centric Approach 20Strength - Focused R&D Activities 20Strength - Leading Brands 20Beiersdorf AG - Weaknesses 21Weakness - Increasing Receivables 21Weakness - Trade Practices 21Beiersdorf AG - Opportunities 22Opportunity - New Product Launches 22Opportunity - Growing Demand for Personal Care Products 22Opportunity - Market Prospects: Natural and Organic Products 22Beiersdorf AG - Threats 23Threat - Competition 23Threat - Increasing Counterfeit Goods Market 23Threat - Changing Consumer Preferences 23Beiersdorf AG - Key Competitors 24Section 3 – Company Financial Ratios 25Financial Ratios - Capital Market Ratios 25Financial Ratios - Annual Ratios 26Performance Chart 28Financial Performance 28Financial Ratios - Interim Ratios 29Financial Ratios - Ratio Charts 30Beiersdorf AG, Recent Deals Summary 31Section 4 – Appendix 32Methodology 32Ratio Definitions 32About GlobalData 36Contact Us 36Disclaimer 36List of TablesBeiersdorf AG, Key Facts 6Beiersdorf AG, Key Employees 7Beiersdorf AG, Key Employee Biographies 8Beiersdorf AG, Major Products and Services 9Beiersdorf AG, History 10Beiersdorf AG, Other Locations 14Beiersdorf AG, Subsidiaries 14Beiersdorf AG, Key Manufacturing Facilities 17Beiersdorf AG, Key Competitors 24Beiersdorf AG, Ratios based on current share price 25Beiersdorf AG, Annual Ratios 26Beiersdorf AG, Interim Ratios 29Beiersdorf AG, Recent Deals Summary 31Currency Codes 32Capital Market Ratios 32Equity Ratios 33Profitability Ratios 33Cost Ratios 34Liquidity Ratios 34Leverage Ratios 35Efficiency Ratios 35List of FiguresBeiersdorf AG, Performance Chart (2010 - 2014) 28Beiersdorf AG, Ratio Charts 30