Beiersdorf AG (BEI) - Financial and Strategic SWOT Analysis Review

 Published On: Mar, 2015 |    No of Pages: 36 |  Published By: GlobalData | Format: PDF
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Beiersdorf AG (BEI) - Financial and Strategic SWOT Analysis Review provides you an in-depth strategic SWOT analysis of the company’s businesses and operations. The profile has been compiled by GlobalData to bring to you a clear and an unbiased view of the company’s key strengths and weaknesses and the potential opportunities and threats. The profile helps you formulate strategies that augment your business by enabling you to understand your partners, customers and competitors better.

The profile contains critical company information including:

- Business description – A detailed description of the company’s operations and business divisions.
- Corporate strategy – Analyst’s summarization of the company’s business strategy.
- SWOT Analysis – A detailed analysis of the company’s strengths, weakness, opportunities and threats.
- Company history – Progression of key events associated with the company.
- Major products and services – A list of major products, services and brands of the company.
- Key competitors – A list of key competitors to the company.
- Key employees – A list of the key executives of the company.
- Executive biographies – A brief summary of the executives’ employment history.
- Key operational heads – A list of personnel heading key departments/functions.
- Important locations and subsidiaries – A list and contact details of key locations and subsidiaries of the company.
- Detailed financial ratios for the past five years – The latest financial ratios derived from the annual financial statements published by the company with 5 years history.
- Interim ratios for the last five interim periods – The latest financial ratios derived from the quarterly/semi-annual financial statements published by the company for 5 interims history.


Beiersdorf AG (Beiersdorf) is a global personal care company, which carries out the manufacture and distribution of consumer goods with focus on cosmetics. The company operates through two segments, namely, Consumer business, which provides skin and body care products; and Tesa business, which offers self-adhesive products and system solutions for industry, craft businesses and consumers. Beiersdorf commercializes its products under three brands, Nivea, Eucerin and La Prairie for the mass market, dermocosmetics, and the premium segment. Its brand portfolio also includes other brands such as Labello, 8x4, Florena, Atrix, Aquaphor, Slek, Hidro Fugal, Maestro and Hansaplast/Elastoplast. The company conducts operations across the world through more than 150 affiliates. It is a subsidiary of maxingvest ag. Beiersdorf is headquartered in Hamburg, Germany.

As part of its business strategy, Beiersdorf intends to maintain its market position by strengthening its brands, innovations, increasing efficiency and speed, and the expansion of its presence in the emerging markets. In line with this strategy, the company launched NIVEA Q10 Pearls, a new, anti-wrinkle serum, using pearl technology that helps replenish the skin’s own Q10 stores.

Key benefits of buying this profile include:

You get detailed information about the company and its operations to identify potential customers and suppliers.
- The profile analyzes the company’s business structure, operations, major products and services, prospects, locations and subsidiaries, key executives and their biographies and key competitors.

Understand and respond to your competitors’ business structure and strategies, and capitalize on their weaknesses. Stay up to date on the major developments affecting the company.
- The company’s core strengths and weaknesses and areas of development or decline are analyzed and presented in the profile objectively. Recent developments in the company covered in the profile help you track important events.

Equip yourself with information that enables you to sharpen your strategies and transform your operations profitably.
- Opportunities that the company can explore and exploit are sized up and its growth potential assessed in the profile. Competitive and/or technological threats are highlighted.

Scout for potential investments and acquisition targets, with detailed insight into the companies’ strategic, financial and operational performance.
- Financial ratio presented for major public companies in the profile include the revenue trends, profitability, growth, margins and returns, liquidity and leverage, financial position and efficiency ratios.

Gain key insights into the company for academic or business research.
- Key elements such as SWOT analysis, corporate strategy and financial ratios and charts are incorporated in the profile to assist your academic or business research needs.

Note: Some sections may be missing if data is unavailable for the company

Table of Contents

Table of Contents 2
List of Tables 4
List of Figures 5
Section 1 - About the Company 6
Beiersdorf AG - Key Facts 6
Beiersdorf AG - Key Employees 7
Beiersdorf AG - Key Employee Biographies 8
Beiersdorf AG - Major Products and Services 9
Beiersdorf AG - History 10
Beiersdorf AG - Company Statement 13
Beiersdorf AG - Locations And Subsidiaries 14
Head Office 14
Other Locations & Subsidiaries 14
Beiersdorf AG - Key Manufacturing Facilities 17
Section 2 – Company Analysis 18
Beiersdorf AG - Business Description 18
Beiersdorf AG - Corporate Strategy 19
Beiersdorf AG - SWOT Analysis 20
SWOT Analysis - Overview 20
Beiersdorf AG - Strengths 20
Strength - Market Centric Approach 20
Strength - Focused R&D Activities 20
Strength - Leading Brands 20
Beiersdorf AG - Weaknesses 21
Weakness - Increasing Receivables 21
Weakness - Trade Practices 21
Beiersdorf AG - Opportunities 22
Opportunity - New Product Launches 22
Opportunity - Growing Demand for Personal Care Products 22
Opportunity - Market Prospects: Natural and Organic Products 22
Beiersdorf AG - Threats 23
Threat - Competition 23
Threat - Increasing Counterfeit Goods Market 23
Threat - Changing Consumer Preferences 23
Beiersdorf AG - Key Competitors 24
Section 3 – Company Financial Ratios 25
Financial Ratios - Capital Market Ratios 25
Financial Ratios - Annual Ratios 26
Performance Chart 28
Financial Performance 28
Financial Ratios - Interim Ratios 29
Financial Ratios - Ratio Charts 30
Beiersdorf AG, Recent Deals Summary 31
Section 4 – Appendix 32
Methodology 32
Ratio Definitions 32
About GlobalData 36
Contact Us 36
Disclaimer 36

List of Tables

Beiersdorf AG, Key Facts 6
Beiersdorf AG, Key Employees 7
Beiersdorf AG, Key Employee Biographies 8
Beiersdorf AG, Major Products and Services 9
Beiersdorf AG, History 10
Beiersdorf AG, Other Locations 14
Beiersdorf AG, Subsidiaries 14
Beiersdorf AG, Key Manufacturing Facilities 17
Beiersdorf AG, Key Competitors 24
Beiersdorf AG, Ratios based on current share price 25
Beiersdorf AG, Annual Ratios 26
Beiersdorf AG, Interim Ratios 29
Beiersdorf AG, Recent Deals Summary 31
Currency Codes 32
Capital Market Ratios 32
Equity Ratios 33
Profitability Ratios 33
Cost Ratios 34
Liquidity Ratios 34
Leverage Ratios 35
Efficiency Ratios 35

List of Figures

Beiersdorf AG, Performance Chart (2010 - 2014) 28
Beiersdorf AG, Ratio Charts 30

If the above report does not have the information suitable for your business, we can provide custom research that can be lucrative for your business or enhance your profession.