Royal Greenland AS - Strategic SWOT Analysis Review

 Published On: Feb, 2015 |    No of Pages: 18 |  Published By: GlobalData | Format: PDF
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Royal Greenland AS - Strategic SWOT Analysis Review provides a comprehensive insight into the company’s history, corporate strategy, business structure and operations. The report contains a detailed SWOT analysis, information on the company’s key employees, key competitors and major products and services.

This up-to-the-minute company report will help you to formulate strategies to drive your business by enabling you to understand your partners, customers and competitors better.


- Business description – A detailed description of the company’s operations and business divisions.
- Corporate strategy – GlobalData’s summarization of the company’s business strategy.
- SWOT analysis – A detailed analysis of the company’s strengths, weakness, opportunities and threats.
- Company history – Progression of key events associated with the company.
- Major products and services – A list of major products, services and brands of the company.
- Key competitors – A list of key competitors to the company.
- Key employees – A list of the key executives of the company.
- Executive biographies – A brief summary of the executives’ employment history.
- Key operational heads – A list of personnel heading key departments/functions.
- Important locations and subsidiaries – A list of key locations and subsidiaries of the company, including contact details.


Royal Greenland A/S (Royal Greenland) is a food processing company. The company processes, markets and distributes seafood products. Its products include cold water prawns, snow crab, lumpfish roe, warm water shellfish, natural fish, smoked and marinated fish, and others. Royal Greenland sells its products to both retail trade and the food service industry. It caters to restaurants, canteens, hotels, hospitals, and other institutions. The company operates through its food processing facilities in Greenland, Denmark, Germany, Poland, and Canada. It commercializes products in Europe, Asia and the Americas. Royal Greenland is headquartered in Nuuk, Denmark.

The company focuses on North Atlantic marine resources to which it has an easy access. It intends to be the largest global supplier of Greenland Halibut and cold-water prawns.

Reasons to Buy

- Gain key insights into the company for academic or business research purposes. Key elements such as SWOT analysis and corporate strategy are incorporated in the profile to assist your academic or business research needs.
- Identify potential customers and suppliers with this report’s analysis of the company’s business structure, operations, major products and services and business strategy.
- Understand and respond to your competitors’ business structure and strategies with GlobalData’s detailed SWOT analysis. In this, the company’s core strengths, weaknesses, opportunities and threats are analyzed, providing you with an up to date objective view of the company.
- Examine potential investment and acquisition targets with this report’s detailed insight into the company’s strategic, business and operational performance.

Note: Some sections may be missing if data is unavailable for the company.

Table of Contents

Table of Contents 2
List of Tables 3
Section 1 - About the Company 4
Royal Greenland A/S - Key Facts 4
Royal Greenland A/S - Key Employees 5
Royal Greenland A/S - Key Employee Biographies 6
Royal Greenland A/S - Major Products and Services 7
Royal Greenland A/S - History 8
Royal Greenland A/S - Company Statement 9
Royal Greenland A/S - Locations And Subsidiaries 10
Head Office 10
Other Locations & Subsidiaries 10
Section 2 – Company Analysis 12
Royal Greenland A/S - Business Description 12
Royal Greenland A/S - SWOT Analysis 13
SWOT Analysis - Overview 13
Royal Greenland A/S - Strengths 13
Strength - Established Market Position 13
Strength - Strong Operational Network 13
Strength - Business Development Initiatives 13
Royal Greenland A/S - Weaknesses 14
Weakness - Operational Challenges 14
Royal Greenland A/S - Opportunities 15
Opportunity - Key Developments 15
Opportunity - Growth Potential in the Restaurant Industry 15
Opportunity - Increase in Global Food Consumption 15
Royal Greenland A/S - Threats 16
Threat - Volatile Consumer Preferences 16
Threat - Supply Chain Issues 16
Threat - Competitive Market 16
Royal Greenland A/S - Key Competitors 17
Section 3 – Appendix 18
Methodology 18
About GlobalData 18
Contact Us 18
Disclaimer 18

List of Tables

Royal Greenland A/S, Key Facts 4
Royal Greenland A/S, Key Employees 5
Royal Greenland A/S, Key Employee Biographies 6
Royal Greenland A/S, Major Products and Services 7
Royal Greenland A/S, History 8
Royal Greenland A/S, Other Locations 10
Royal Greenland A/S, Subsidiaries 10
Royal Greenland A/S, Key Competitors 17

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