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McDonald’s Australia Limited - Strategic SWOT Analysis Review provides a comprehensive insight into the company’s history, corporate strategy, business structure and operations. The report contains a detailed SWOT analysis, information on the company’s key employees, key competitors and major products and services.This up-to-the-minute company report will help you to formulate strategies to drive your business by enabling you to understand your partners, customers and competitors better.Scope- Business description – A detailed description of the company’s operations and business divisions.- Corporate strategy – GlobalData’s summarization of the company’s business strategy.- SWOT analysis – A detailed analysis of the company’s strengths, weakness, opportunities and threats.- Company history – Progression of key events associated with the company.- Major products and services – A list of major products, services and brands of the company.- Key competitors – A list of key competitors to the company.- Key employees – A list of the key executives of the company.- Executive biographies – A brief summary of the executives’ employment history.- Key operational heads – A list of personnel heading key departments/functions.- Important locations and subsidiaries – A list of key locations and subsidiaries of the company, including contact details.HighlightsMcDonald’s Australia Limited (Macca’s) is a quick service restaurant company. It is a subsidiary of McDonald's Corp. Macca’s oversees the operation and franchising of McDonald’s restaurants in Australia. It serves a wide range of food and beverage products such as hamburgers, cheeseburger, chicken sandwiches, French fries, milk shakes, desserts and ice cream sundaes, chicken nuggets and egg muffin. The company also serves premium salads, coffee yogurt, bottled water, and packed lunch and dinner meals. It markets and commercializes its products under a brand portfolio including Happy Meal, Grand Angus, McWrap, Big Mac and others. Macca is headquartered in Thornleigh in New South Wales, Australia.
The company focuses on expanding its store network by opening new outlets in emerging communities and unexplored markets. It also focus on offering delicious products with highest food hygiene and safety standards.Reasons to Buy- Gain key insights into the company for academic or business research purposes. Key elements such as SWOT analysis and corporate strategy are incorporated in the profile to assist your academic or business research needs.- Identify potential customers and suppliers with this report’s analysis of the company’s business structure, operations, major products and services and business strategy.- Understand and respond to your competitors’ business structure and strategies with GlobalData’s detailed SWOT analysis. In this, the company’s core strengths, weaknesses, opportunities and threats are analyzed, providing you with an up to date objective view of the company.- Examine potential investment and acquisition targets with this report’s detailed insight into the company’s strategic, business and operational performance.Note: Some sections may be missing if data is unavailable for the company.
Table of ContentsTable of Contents 2List of Tables 3Section 1 - About the Company 4McDonald’s Australia Limited - Key Facts 4McDonald’s Australia Limited - Key Employees 5McDonald’s Australia Limited - Major Products and Services 6McDonald’s Australia Limited - History 7McDonald’s Australia Limited - Locations And Subsidiaries 8Head Office 8Other Locations & Subsidiaries 8Section 2 – Company Analysis 10McDonald’s Australia Limited - Business Description 10McDonald’s Australia Limited - Corporate Strategy 11McDonald’s Australia Limited - SWOT Analysis 12SWOT Analysis - Overview 12McDonald’s Australia Limited - Strengths 12Strength - Backing of McDonald's Corporation 12Strength - Customer Centric Approach 12Strength - Focus on Supplier’s Quality 12McDonald’s Australia Limited - Weaknesses 13Weakness - Business Performance 13McDonald’s Australia Limited - Opportunities 14Opportunity - Raw Material Development 14Opportunity - Growing Online Spending 14Opportunity - Positive outlook Asia-Pacific Tourism 14McDonald’s Australia Limited - Threats 15Threat - Increasing Manpower Costs 15Threat - Market Competition 15Threat - Changing Consumer Preferences 15McDonald’s Australia Limited - Key Competitors 16Section 3 – Appendix 17Methodology 17About GlobalData 17Contact Us 17Disclaimer 17List of TablesMcDonald’s Australia Limited, Key Facts 4McDonald’s Australia Limited, Key Employees 5McDonald’s Australia Limited, Major Products and Services 6McDonald’s Australia Limited, History 7McDonald’s Australia Limited, Other Locations 8McDonald’s Australia Limited, Key Competitors 16