McDonald's Australia Limited - Strategic SWOT Analysis Review

 Published On: Feb, 2015 |    No of Pages: 17 |  Published By: GlobalData | Format: PDF
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McDonald’s Australia Limited - Strategic SWOT Analysis Review provides a comprehensive insight into the company’s history, corporate strategy, business structure and operations. The report contains a detailed SWOT analysis, information on the company’s key employees, key competitors and major products and services.

This up-to-the-minute company report will help you to formulate strategies to drive your business by enabling you to understand your partners, customers and competitors better.


- Business description – A detailed description of the company’s operations and business divisions.
- Corporate strategy – GlobalData’s summarization of the company’s business strategy.
- SWOT analysis – A detailed analysis of the company’s strengths, weakness, opportunities and threats.
- Company history – Progression of key events associated with the company.
- Major products and services – A list of major products, services and brands of the company.
- Key competitors – A list of key competitors to the company.
- Key employees – A list of the key executives of the company.
- Executive biographies – A brief summary of the executives’ employment history.
- Key operational heads – A list of personnel heading key departments/functions.
- Important locations and subsidiaries – A list of key locations and subsidiaries of the company, including contact details.


McDonald’s Australia Limited (Macca’s) is a quick service restaurant company. It is a subsidiary of McDonald's Corp. Macca’s oversees the operation and franchising of McDonald’s restaurants in Australia. It serves a wide range of food and beverage products such as hamburgers, cheeseburger, chicken sandwiches, French fries, milk shakes, desserts and ice cream sundaes, chicken nuggets and egg muffin. The company also serves premium salads, coffee yogurt, bottled water, and packed lunch and dinner meals. It markets and commercializes its products under a brand portfolio including Happy Meal, Grand Angus, McWrap, Big Mac and others. Macca is headquartered in Thornleigh in New South Wales, Australia.

The company focuses on expanding its store network by opening new outlets in emerging communities and unexplored markets. It also focus on offering delicious products with highest food hygiene and safety standards.

Reasons to Buy

- Gain key insights into the company for academic or business research purposes. Key elements such as SWOT analysis and corporate strategy are incorporated in the profile to assist your academic or business research needs.
- Identify potential customers and suppliers with this report’s analysis of the company’s business structure, operations, major products and services and business strategy.
- Understand and respond to your competitors’ business structure and strategies with GlobalData’s detailed SWOT analysis. In this, the company’s core strengths, weaknesses, opportunities and threats are analyzed, providing you with an up to date objective view of the company.
- Examine potential investment and acquisition targets with this report’s detailed insight into the company’s strategic, business and operational performance.

Note: Some sections may be missing if data is unavailable for the company.

Table of Contents

Table of Contents 2
List of Tables 3
Section 1 - About the Company 4
McDonald’s Australia Limited - Key Facts 4
McDonald’s Australia Limited - Key Employees 5
McDonald’s Australia Limited - Major Products and Services 6
McDonald’s Australia Limited - History 7
McDonald’s Australia Limited - Locations And Subsidiaries 8
Head Office 8
Other Locations & Subsidiaries 8
Section 2 – Company Analysis 10
McDonald’s Australia Limited - Business Description 10
McDonald’s Australia Limited - Corporate Strategy 11
McDonald’s Australia Limited - SWOT Analysis 12
SWOT Analysis - Overview 12
McDonald’s Australia Limited - Strengths 12
Strength - Backing of McDonald's Corporation 12
Strength - Customer Centric Approach 12
Strength - Focus on Supplier’s Quality 12
McDonald’s Australia Limited - Weaknesses 13
Weakness - Business Performance 13
McDonald’s Australia Limited - Opportunities 14
Opportunity - Raw Material Development 14
Opportunity - Growing Online Spending 14
Opportunity - Positive outlook Asia-Pacific Tourism 14
McDonald’s Australia Limited - Threats 15
Threat - Increasing Manpower Costs 15
Threat - Market Competition 15
Threat - Changing Consumer Preferences 15
McDonald’s Australia Limited - Key Competitors 16
Section 3 – Appendix 17
Methodology 17
About GlobalData 17
Contact Us 17
Disclaimer 17

List of Tables

McDonald’s Australia Limited, Key Facts 4
McDonald’s Australia Limited, Key Employees 5
McDonald’s Australia Limited, Major Products and Services 6
McDonald’s Australia Limited, History 7
McDonald’s Australia Limited, Other Locations 8
McDonald’s Australia Limited, Key Competitors 16

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