Ferrero S.p.A. : Consumer Packaged Goods Company Profile, SWOT Report

 Published On: Mar, 2013 |    No of Pages: 14 |  Published By: Canadean | Format: PDF
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"Ferrero S.p.A.: Consumer Packaged Goods - Company Profile & SWOT Report" contains in depth information and data about the company and its operations. The profile contains a company overview, key facts, major products and services, swot analysis, business description, company history, mergers & acquisitions, key employees as well as company locations and subsidiaries.


This report is a crucial resource for industry executives and anyone looking to access key information about "Ferrero S.p.A."

The report utilizes a wide range of primary and secondary sources, which are analyzed and presented in a consistent and easily accessible format. Canadean strictly follows a standardized research methodology to ensure high levels of data quality and these characteristics guarantee a unique report.


• Examines and identifies key information and issues about "Ferrero S.p.A." for business intelligence requirements.
• Studies and presents the company's strengths, weaknesses, opportunities (growth potential) and threats (competition). Strategic and operational business information is objectively reported.
• The profile also contains information on business operations, company history, major products and services, key employees, locations and subsidiaries.

Reasons To Buy

• Quickly enhance your understanding of "Ferrero S.p.A."
• Gain insight into the marketplace and a better understanding of internal and external factors which could impact the industry.
• Increase business/sales activities by understanding your competitors’ businesses better.
• Recognize potential partnerships and suppliers.

Key Highlights

Ferrero S.p.A. (Ferrero) is a manufacturer and distributor of chocolates. The product portfolio of the company includes chocolates, cream spreads, sugar confectionery and drinks. Ferrero offers its products under the brands of Ferrero Rocher, Raffaello, Mon Cheri, and Nutella. The company also offers breath mints under Tic Tac brand. Additionally, Ferrero produces and provides chocolate-covered snacks, cakes, wafers candy bars, creme-filled eggs under the brand of Kinder. The company operates in more than 100 countries across the globe, with over 72 affiliated companies, including 38 business units, 15 production plants and three social enterprises. Ferrero is headquartered in Alba, Italy.

Table of Contents

1 Business Analysis
1.1 Company Overview
1.2 Business Description
1.3 Major Products and Services
2 Mergers & Acquisitions and Partnerships
2.1 M&A and Partnerships Strategy
3 SWOT Analysis
3.1 SWOT Analysis - Overview
3.2 Strengths
3.3 Weaknesses
3.4 Opportunities
3.5 Threats
4 History
5 Key Employees
6 Locations and Subsidiaries
6.1 Head Office
6.2 Other Locations and Subsidiaries
7 Appendix
7.1 Methodology
7.2 Disclaimer

List of Tables

Table 1: Major Products and Services
Table 2: History
Table 3: Key Employees
Table 4: Subsidiaries
Table 5: Locations

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