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• “Innovation in Food Packaging 2013”is a detailed analysis of and
insight into recent packaging innovations in the global food market related to
key trends, drivers, and issues
• The report is a result of extensive research to provide a comprehensive
understanding of the global food market and packaging consumption; this clearly
establishes market trends, packaging dynamics, and areas of future growth.
Introduction and Landscape
Why was the report written?
The constantly changing nature of consumers’ and converters packaging demand
makes it difficult to understand exactly which packaging containers and formats
will be the focus of future growth. This reports clarifies and quantifies future
demand patterns and the types of innovations best placed to exploit them, so
packaging manufactures and suppliers can plan for the future in confidence.
What is the current market landscape and what is changing?
As consumer product demand evolves, the dynamics between different packaging
types also evolves – favoring some packaging types and formats and leaving
others increasingly out of line with demand patterns. As a result, understanding
the shifting market dynamics is key to ensuring maximum sales in the future.
What are the key drivers behind recent market changes?
Packaging suppliers need to react to the changing demands of customers,
consumers and regulation in order to plan for the future. But it’s not all cost
reduction and light weighting. Packaging needs to adapt to a more complex
picture of how consumption needs vary by product category and it’s positioning.
More specific product positioning by finished goods manufacturers and retailers
in many cases means more specifically tailored packaging – creating
opportunities for the industry.
What makes this report unique and essential to read?
This report provides a comprehensive analysis of the food packaging landscape,
including a mix of food market data related to recent and future packaging
innovations, which are identified across rigid plastics, flexible packaging,
paper & board, rigid metal, glass, and closures, labels and adhesives, along
with results of a survey of leading players in the packaging industry.
Key Features and Benefits
Detailed coverage of key packaging innovations in the global food
market, such as plastic trays that look like aluminum, but can still be used in
the microwave. Pack materials and components covered include rigid plastics,
flexible plastics, paper & board, rigid metal, glass, closures, labels and
Packaging innovations are related to the key drivers of consumer demand (such as
tamper proofing with the Sure Strip from Tri Star Packaging for salad bowls),
cost savings (such as weight reduction by Sainsbury’s, replacing glass with
plastic Peanut butter jars), sustainability (such as using biomass films like
Innovia’s NatureFlex) and logistics efficiency (such as Remia’s square sauce
pots from RPC to improve pack density).
Key drivers are related to trends in the global food market such as a
requirement for convenient food solutions for fragmented meal times, like
Unilever’s Pot Noodle GTi, microwaveable in 2 minutes.
Key Market Issues
In tougher economic times, pressure is on packaging. Undoubtedly
keeping costs low is key in many areas, but other market drivers also create
opportunities for new formats and innovation and knowing these is key to
developing and offering further value, helping counter some of the economic
While the industry believes cost is key, the consensus is that impulse &
convenience driven categories (such as confectionery and prepared meals) offer
the greatest opportunities. The industry needs to effectively target these areas
to combat the relentless focus on costs elsewhere.
Sustainability has been a major innovation driver in the Rigid Plastics
packaging sector with a focus on recycling, either by using recycled plastics
such as rPET or being recyclable by enabling different materials to be separated
for easier collection.
Increased consumer environmental awareness and packaging regulations are pushing
the use of solvent-less, water-based or biodegradable sealants, adhesives and
Dairy Food, Bakery & Cereals, and Meat are the key Food sectors, while
Asia will overtake Western Europe as the most valuable regional Food market.
Packaging innovations in these areas, such as improvements in the oxygen barrier
for milk bags in India, should be a focus for packaging companies.
Flexible Packaging accounts for over half of the volume share of the materials
used for primary packaging in the global packaged food market. Meanwhile, Bags
and Sachets represent by far the largest volume share of the primary food
packaging market by type, taking over a third of the market in 2012. However,
the packaging types forecast to show the fastest future growth include the
Sleeve, the Blister Pack, the Pouch, and the Carton.
Cost saving as an innovation driver in the Rigid Plastic packaging sector has
focused mainly on waste reduction through increasing package robustness, portion
control, and deriving the maximum efficiency from the packaging; increasing
shelf product life through improvements in sealing, oxygen barrier improvements
and reduction in bacteria growth; and light-weighting by replacing glass
containers, and developing thinner pack walls and redesigning shapes to reduce
the amount of packaging needed.
Paper & Board’s advantages in sustainability have continued to be developed,
with an emphasis on using both biodegradable and renewable materials, as well as
introducing recyclable packaging.
The major innovation driver of labeling for Food packaging has been the consumer
and legislative drives for more information and transparency about the product
on the pack itself. This has led to, for instance, the increased use of QR