Latest Trends and Key Issues in the Italian Retail Packaging Market: The outlook for primary packaging and outers to 2018

 Published On: Feb, 2015 |    No of Pages: 109 |  Published By: Canadean | Format: PDF
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Summary

“This report is the result of Canadean’s extensive market research covering Italy packaging industry. It provides an analysis of changing packaging trends for eight key Consumer Packaged Goods segments, competitive landscape, and Italy business environment. Consumption of primary, outer, and closure packaging is analyzed in detail.

Key Findings

• The Italian packaging industry valued EUR15.6 billion in 2014, an increase of 1.3% from the previous year. Food and Beverages are the largest sectors in the Italian packaging market, followed by Health &Beauty and Pharmaceuticals.

• Plastic packaging retains the dominant position in the Italian packaging market, valuing EUR9.2billion in 2014. In percentage terms, this translates to 44.2% of the market.

• After Plastics and Paper & Board, Metal packaging is the third largest part of the Italian packaging market, valuing EUR3.8 billion in 2014. Italy is one of the major European producers of light metal packaging for use in Food, Beverage, and Health & Beauty products.

Synopsis

• “Latest Trends and Key Issues in Italy Retail Packaging Market” is a detailed industry report providing comprehensive analysis of the emerging trends and opportunities in Italy packaging market

• The report is a result of a thorough analysis of consumer trends, packaging manufacturing trends and packaging innovation within Italy consumer packaged goods market. The report provides both qualitative and quantitative insights into each of the packaging materials– flexible, glass, rigid plastic, rigid metal and paper &board

• The report includes detailed tables and charts to provide a comprehensive understanding of packaging consumption to clearly establish market trends, packaging dynamics and areas of future growth potential

• It provides an overview of the competitive landscape of the Italy packaging sector with an analysis of the key market leaders including a snap shot of major deals

Reasons To Buy

• Packaging companies and retailers seek the latest information on consumer trends and opportunities to formulate their sales and marketing strategies. There is also demand for authentic market data with a high level of detail. This report has been created to provide its readers with up-to-date information and analysis to uncover emerging opportunities of growth within the CPG market.

• As consumer product demand evolves the dynamics between different packaging types also evolves favoring some packaging types and formats and leaving others increasingly out of line with demand patterns. As a result, understanding the shifting market dynamics is key to ensuring maximum sales in the future.

• The differential growth across different packaging materials and formats drive fundamental shifts in the market. These differentials result from various factors such as changing consumer preferences, regulatory compliance, and innovation within the packaging market

• The report is a unique combination of in-depth qualitative analysis and authoritative packaging data for the years 2006–2018. Each packaging material has detailed data break up by packaging type, closure material, closure type, outer material, and outer type.

Key Highlights

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Table of Contents

1 Executive Summary
2 Overview of the Italian Packaging Market
3 Consumer Drivers
3.1 Canadean’s Consumer Trend Framework
3.1.1 Canadean Tracks 20 Consumer Trends
3.1.2 Canadean consumer data sizes the influence of key consumer needs in the retail market
3.2 Identifying the Key Trends for Packaging
3.2.1 The top 20 trends driving retail consumption in Italy
3.3 Better Value for Money
3.3.1 EUR28,766 million worth of CPG products consumed in Italy as influenced by Better Value for Money
3.3.2 Italian men are more concerned about better value products as compared to women
3.3.3 Tweens & Early Teens are seeking better value products
3.3.4 Hard Pressed consumers are looking for better value products
3.3.5 Time Rich consumers are looking for better value products compared to other groups based on leisure time
3.4 Personal Space & Time
3.4.1 Personal Space & Time influences EUR21,725 million worth of CPG products consumption in Italy per annum
3.4.2 Personal Space & Time influencing men more than women
3.4.3 Tweens & Teens seeking Personal Space & Time
3.4.4 Wealthier consumers are seeking more Personal Space & Time
3.4.5 Consumers with maximum leisure time look for Personal Space & Time
3.5 Changing Age Structures
3.5.1 Changing Age Structures influences EUR21,385 million worth of CPG products consumption in Italy per annum
3.5.2 Men desire age-specific products more than women
3.5.3 Changing Age Structures influences Kids & Babies and Tweens & Early Teens
3.5.4 Consumers with lowest wealth desires for age-specific products
3.5.5 Time Rich consumers desire Age-Specific products
3.6 Busy Lives
3.6.1 Busy Lives influences EUR18,258 million worth of CPG products consumption in Italy per annum
3.6.2 Busy Lives influencing Italian Men more than women
3.6.3 Tweens & Early Teens show the greatest need for convenience
3.6.4 Consumers with moderate wealth are inclined to buy convenient products
3.6.5 Time Rich consumers seeking convenient products
3.7 Quality Seeking
3.7.1 Quality Seeking influences EUR16,101 million worth of CPG product consumption in Italy per annum
3.7.2 Both genders are equally inclined to buy quality products
3.7.3 Quality is most important among Kids & Babies
3.7.4 All wealth groups seek better quality products
3.7.5 Consumers with more spare time look for fine quality products in Italy
3.8 New shopping Behaviours
3.8.1 Price conscious Italians turn to money saving strategies
4 Market Dynamics
4.1 Overview
4.1.1 Italy Packaging by Material
4.1.2 Italy Packaging by Sector
4.1.3 Italy Packaging by Type
4.2 Flexible Packaging
4.2.1 Overall Flexible Packaging Market
4.2.2 Number of Flexible Packaging Packs by Sector
4.2.3 Number of Flexible Packaging Packs by Type
4.2.4 Number of Flexible Packaging Packs by Closure Material
4.2.5 Number of Flexible Packaging Packs by Closure Type
4.2.6 Number of Flexible Packaging Packs by Outer Material
4.2.7 Number of Flexible Packaging Packs by Outer Type
4.3 Paper & Board
4.3.1 Overall Paper & Board Packaging Market
4.3.2 Number of Paper & Board Packs by Sector
4.3.3 Number of Paper & Board Packs by Type
4.3.4 Number of Paper & Board Packs by Closure Material
4.3.5 Number of Paper & Board Packs by Closure Type
4.3.6 Number of Paper & Board Packs by Outer Material
4.3.7 Number of Paper & Board Packs by Outer Type
4.4 Rigid Plastics
4.4.1 Overall Rigid Plastic Packaging Market
4.4.2 Number of Rigid Plastic Packs by Sector
4.4.3 Number of Rigid Plastic Packs by Type
4.4.4 Number of Rigid Plastic Packs by Closure Material
4.4.5 Number of Rigid Plastic Packs by Closure Type
4.4.6 Number of Rigid Plastic Packs by Outer Material
4.4.7 Number of Rigid Plastic Packs by Outer Type
4.5 Rigid Metal
4.5.1 Overall Rigid Metal Packaging Market
4.5.2 Number of Rigid Metal Packs by Sector
4.5.3 Number of Rigid Metal Packs by Type
4.5.4 Number of Rigid Metal Packs by Closure Material
4.5.5 Number of Rigid Metal Packs by Closure Type
4.5.6 Number of Rigid Metal Packs by Outer Material
4.5.7 Number of Rigid Metal Packs by Outer Type
4.6 Glass
4.6.1 Overall Glass Packaging Market
4.6.2 Number of Glass Packs by Sector
4.6.3 Number of Glass Packs by Type
4.6.4 Number of Glass Packs by Closure Material
4.6.5 Number of Glass Packs by Closure Type
4.6.6 Number of Glass Packs by Outer Material
4.6.7 Number of Glass Packs by Outer Type
5 Packaging Design and Manufacturing Trends
5.1 Key Design Trends
5.1.1 Lightweighting is a key theme in Italian packaging market
5.1.2 Innovative, convenient and environmentally-friendly packaging is being developed
5.1.3 Packaging firms need to more closely align themselves with manufacturers’ needs
5.2 Key Manufacturing Trends
5.2.1 Manufacturing processes continue to evolve with the latest technological advancements
5.2.2 Technology upgrades drives innovation in the Italian packaging industry
5.2.3 Manufacturing technologies in Italy evolving with emergence of environmental concerns
5.2.4 Difficulties in raw material procurement are driving up costs
6 Regulatory Environment
6.1 Overview
6.2 Key Directives and Laws
6.3 Packaging waste management systems
7 Competitive Landscape
7.1 Competitive Landscape by Packaging Material
7.1.1 Flexible Packaging
7.1.2 Paper & Board
7.1.3 Rigid Plastics
7.1.4 Rigid Metal
7.1.5 Glass
7.2 Key Companies in the Italian Packaging Industry
7.3 Key Financial Deals
8 Appendix
8.1 What is this Report About?
8.2 Time Frame
8.3 Product Category Coverage
8.4 Packaging Definitions
8.4.1 Primary Packaging Container
8.4.2 Primary Packaging Closure
8.4.3 Primary Packaging Outer
8.5 Consumer Survey Definitions
8.5.1 Demographic Definitions
8.6 Methodology
8.6.1 Overall Research Program Framework
8.6.2 Stage 1 - Initial Market Sizing of the Packaging Market
8.6.3 Stage 2 – Primary Research on Packaging Consumption
8.6.4 Stage 3 - Analyst Review
8.6.5 Stage 4 - Expert Review
8.6.6 Stage 5 – Publication
8.7 About Canadean
8.8 Disclaimer

List of Tables

Table 1: Total Market Value Influenced by the Better Value for Money Consumer Trend (EUR Million), 2013
Table 2: Total Market Value Influenced by the Personal Space & Time Trend (EUR Million), 2013
Table 3: Total Market Value Influenced by the Changing Age Structures Consumer Trend (EUR Million), 2013
Table 4: Total Market Value Influenced by the Busy Lives Consumer Trend (EUR Million), 2013
Table 5: Total Market Value Influenced by the Quality Seeking Consumer Trend (EUR Million), 2013
Table 6: Italy Packaging by Material (Number of Packs, Million), 2010, 2014 and 2018
Table 7: Italy Packaging by Sector (Number of Packs, Million), 2010, 2014 and 2018
Table 8: Italy Packaging by Type (Number of Packs, Million), 2010, 2014 and 2018
Table 9: Number of Flexible Packaging Units (Millions) and Annual Growth (%), 2010–2018
Table 10: Italy Flexible Packaging by Sector (Number of Packs, Million), 2010, 2014 and 2018
Table 11: Italy Flexible Packaging by Type (Number of Packs, Million), 2010, 2014 and 2018
Table 12: Italy Flexible Packaging by Closure Material (Number of Packs, Million), 2010, 2014 and 2018
Table 13: Italy Flexible Packaging by Closure Type (Number of Packs, Million), 2010, 2014 and 2018
Table 14: Italy Flexible Packaging by Outer Material (Number of Packs, Million), 2010, 2014 and 2018
Table 15:Italy Flexible Packaging by Outer Type (Number of Packs, Million), 2010, 2014 and 2018
Table 16: Number of Paper & Board Packaging Units (Millions) and Annual Growth (%), 2010–2018
Table 17: Italy Paper & Board Packaging by Sector (Number of Packs, Million), 2010, 2014 and 2018
Table 18: Italy Paper & Board Packaging by Type (Number of Packs, Million), 2010, 2014 and 2018
Table 19: Italy Paper & Board Packaging by Closure Material (Number of Packs, Million), 2010, 2014 and 2018
Table 20: Italy Paper & Board Packaging by Closure Type (Number of Packs, Million), 2010, 2014 and 2018
Table 21: Italy Paper & Board Packaging by Outer Material (Number of Packs, Million), 2010, 2014 and 2018
Table 22: Italy Paper & Board Packaging by Outer Type (Number of Packs, Million), 2010, 2014 and 2018
Table 23: Number of Rigid Plastic Packaging Units (Millions) and Annual Growth (%), 2010–2018
Table 24: Italy Rigid Plastic Packaging by Sector (Number of Packs, Million), 2010, 2014 and 2018
Table 25: Italy Rigid Plastic Packaging by Type (Number of Packs, Million), 2010, 2014 and 2018
Table 26: Italy Rigid Plastic Packaging by Closure Material (Number of Packs, Million), 2010, 2014 and 2018
Table 27: Italy Rigid Plastic Packaging by Closure Type (Number of Packs, Million), 2010, 2014 and 2018
Table 28: Italy Rigid Plastic Packaging by Outer Material (Number of Packs, Million), 2010, 2014 and 2018
Table 29: Italy Rigid Plastic Packaging by Outer Type (Number of Packs, Million), 2010, 2014 and 2018
Table 30: Number of Rigid Metal Packaging Units (Millions) and Annual Growth (%), 2010–2018
Table 31:Italy Rigid Metal Packaging by Sector (Number of Packs, Million), 2010, 2014 and 2018
Table 32: Italy Rigid Metal Packaging by Type (Number of Packs, Million), 2010, 2014 and 2018
Table 33: Italy Rigid Metal Packaging by Closure Material (Number of Packs, Million), 2010, 2014 and 2018
Table 34: Italy Rigid Metal Packaging by Closure Type (Number of Packs, Million), 2010, 2014 and 2018
Table 35: Italy Rigid Metal Packaging by Outer Material (Number of Packs, Million), 2010, 2014 and 2018
Table 36: Italy Rigid Metal Packaging by Outer Type (Number of Packs, Million), 2010, 2014 and 2018
Table 37: Number of Glass Packaging Units (Millions) and Annual Growth (%), 2010–2018
Table 38: Italy Glass Packaging by Sector (Number of Packs, Million), 2010, 2014 and 2018
Table 39: Italy Glass Packaging by Type (Number of Packs, Million), 2010, 2014 and 2018
Table 40: Italy Glass Packaging by Closure Material (Number of Packs, Million), 2010, 2014 and 2018
Table 41: Italy Glass Packaging by Closure Type (Number of Packs, Million), 2010, 2014 and 2018
Table 42: Italy Glass Packaging by Outer Material (Number of Packs, Million), 2010, 2014 and 2018
Table 43: Italy Glass Packaging by Outer Type (Number of Packs, Million), 2010, 2014 and 2018
Table 44: Italy Recycling and Recovery Targets (%), 2008
Table 45: Packaging materials and the consortia for each
Table 46: Key Financial Deals in Italy Packaging, 2014–2015
Table 47: Product Category Coverage
Table 48: Primary Packaging Container Materials
Table 49: Primary Packaging Container Types
Table 50: Primary Packaging Closure Materials
Table 51: Primary Packaging Closure Types
Table 52: Primary Packaging Outer Materials
Table 53: Primary Packaging Outer Types
Table 54: Explanation of Trends
Table 55: Demographic definitions

List of Figures

Figure 1: Market share of major packaging materials (%), 2014
Figure 2: Canadean’s consumer trend framework
Figure 3: Percentage of retail consumption driven by each trend, Italy, 2013
Figure 4: Approximately EUR28,766 million worth of CPG products were chosen by consumers in 2013 influenced by Better Value for Money
Figure 5: Degree of influence by volume, by gender – Italy 2013
Figure 6: Degree of influence by volume, by age group – Italy 2013
Figure 7: Degree of influence by volume, by wealth group – Italy 2013
Figure 8: Degree of influence by volume, by leisure time – Italy 2013
Figure 9: Approximately EUR21,725 million worth of CPG products were chosen by consumers in 2013 because they offered Personal Space & Time
Figure 10: Degree of influence by volume, by gender – Italy 2013
Figure 11: Degree of influence by volume, by age group – Italy 2013
Figure 12: Degree of influence by volume, by wealth group – Italy 2013
Figure 13: Degree of influence by volume, by leisure time – Italy 2013
Figure 14: Approximately EUR21,385 million worth of CPG products were chosen by consumers in 2013 because they offered Changing Age Structures
Figure 15: Degree of influence by volume, by gender – Italy 2013
Figure 16: Degree of influence by volume, by age group – Italy 2013
Figure 17: Degree of influence by volume, by wealth group – Italy 2013
Figure 18: Degree of influence by volume, by leisure time – Italy 2013
Figure 19: Approximately EUR18,258 million worth of CPG products were chosen by consumers in 2013 influenced by Busy Lives
Figure 20: Degree of influence by volume, by gender – Italy 2013
Figure 21: Degree of influence by volume, by age group – Italy 2013
Figure 22: Degree of influence by volume, by wealth group – Italy 2013
Figure 23: Degree of influence by volume, by leisure time – Italy 2013
Figure 24: Approximately EUR16,101 million worth of CPG products were chosen by consumers in 2013 because they were seeking high Quality products
Figure 25: Degree of influence by volume, by gender – Italy 2013
Figure 26: Degree of influence by volume, by age group – Italy 2013
Figure 27: Degree of influence by volume, by wealth group – Italy 2013
Figure 28: Degree of influence by volume, by leisure time – Italy 2013
Figure 29: The new bottle introduced by Henkel with no carry–handle or measuring cap
Figure 30: Italy Packaging by Material (Number of Packs, Million), 2010–2018
Figure 31: Sectors by Packaging Material with the Four Highest Growth Rates (%), 2010–2018
Figure 32: Sectors by Packaging Material with the Four Lowest Growth Rates (%), 2010–2018
Figure 33: Number of Flexible Packaging Units (Millions) and Annual Growth (%), 2010–2018
Figure 34: Sectors with the Largest Market Share Gains and Losses in Italy Flexible Packaging, 2010–2018
Figure 35: Packaging Types with the Largest Market Share Gains and Losses in Italy Flexible Packaging, 2010–2018
Figure 36: Outer Types with the Largest Market Share Gains and Losses in Italy Flexible Packaging, 2010–2018
Figure 37: Number of Paper & Board Packaging Units (Millions) and Annual Growth (%), 2010–2018
Figure 38: Sectors with the Largest Market Share Gains and Losses in Italy Paper & Board Packaging, 2010–2018
Figure 39: Packaging Types with the Largest Market Share Gains and Losses in Italy Paper & Board Packaging 2010–2018
Figure 40: Closure Types with the Largest Market Share Gains and Losses in Italy Paper & Board Packaging, 2010–2018
Figure 41: Number of Rigid Plastic Packaging Units (Millions) and Annual Growth (%), 2010–2018
Figure 42: Sectors with the Largest Market Share Gains and Losses in Italy Rigid Plastic Packaging, 2010–2018
Figure 43: Packaging Types with the Largest Market Share Gains and Losses in Italy Rigid Plastic Packaging, 2010–2018
Figure 44: Closure Types with the Largest Market Share Gains and Losses in Italy Rigid Plastic Packaging, 2010–2018
Figure 45: Outer Types with the Largest Market Share Gains and Losses in Italy Rigid Plastic Packaging, 2010–2018
Figure 46: Number of Rigid Metal Packaging Units (Millions) and Annual Growth (%), 2010–2018
Figure 47: Sectors with the Largest Market Share Gains and Losses in Italy Rigid Metal Packaging, 2010–2018
Figure 48: Packaging Types with the Largest Market Share Gains and Losses in Italy Rigid Metal Packaging, 2010–2018
Figure 49: Closure Types with the Largest Market Share Gains and Losses in Italy Rigid Metal Packaging, 2010–2018
Figure 50: Outer Types with the Largest Market Share Gains and Losses in Italy Rigid Metal Packaging, 2010–2018
Figure 51: Number of Glass Packaging Units (Millions) and Annual Growth (%), 2010–2018
Figure 52: Sectors with the Largest Market Share Gains and Losses in Italy Glass Packaging, 2010–2018
Figure 53: Packaging Types with the Largest Market Share Gains and Losses in Italy Glass Packaging, 2010–2018
Figure 54: Closure Type with the Largest Market Share Gains and Losses in Italy Glass Packaging, 2010–2018
Figure 55: Citres Spa supplies its products in new lightweight polypropylene jars
Figure 56: The new lightweight pack of mozzarella introduced by Gruppo Francia
Figure 57: Ball Packaging’s Sleek Can for RTD drinks
Figure 58: PET Engineering Bottles
Figure 59: Squeezy bottles for Creamed vegetables
Figure 60: Lightweight Bottle of Fonti Di Posina made from blow fill cap technology
Figure 61: Salumificio Aliprandi’s meat packaging with 40% reduction in tray height
Figure 62: Italian coffee brands selects intuitive closure for Uno coffee pods bags
Figure 63: Sustainability strategy of the company
Figure 64: Metal Bottle for Beverages
Figure 65: Key concerns of consumer goods manufacturers and packaging manufacturers, 2013
Figure 66: Cascina Italia SpA installs robotic technology for egg packaging
Figure 67: OCME’s DryBlock packaging system
Figure 68: The new M9 multi-process press
Figure 69: The G18C VFFS machine
Figure 70: “F concept” packaging
Figure 71: Crude Oil prices have risen sharply since 2003, and have declined at the end of 2014
Figure 72: Italy Packaging Competitive Landscape
Figure 73: Packaging Research Program Methodology

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