Latest Trends and Key Issues in the Brazilian Retail Packaging Market: The outlook for primary packaging and outers to 2018

 Published On: Feb, 2015 |    No of Pages: 112 |  Published By: Canadean | Format: PDF
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Summary

“This report is the result of Canadean’s extensive market research covering Brazil packaging industry. It provides an analysis of changing packaging trends for eight key Consumer Packaged Goods segments, competitive landscape, and Brazil business environment. Consumption of primary, outer, and closure packaging is analyzed in detail.

Key Findings

• Glass packaging production in Brazil was valued at BRL2 billion in 2014, with demand mainly driven by its use in Food & Beverage industries.

• Plastics packaging has the largest share in the Brazilian packaging market and was valued at BRL19 billion in 2014, with Food products constituting the largest share.

• Metal packaging holds the third largest share in terms of production in the Brazilian packaging industry, and was valued at BRL8 billion in 2014.

Synopsis

• “Latest Trends and Key Issues in Brazil Retail Packaging Market” is a detailed industry report providing comprehensive analysis of the emerging trends and opportunities in Brazil packaging market

• The report is a result of a thorough analysis of consumer trends, packaging manufacturing trends and packaging innovation within Brazil consumer packaged goods market. The report provides both qualitative and quantitative insights into each of the packaging materials– flexible, glass, rigid plastic, rigid metal and paper &board

• The report includes detailed tables and charts to provide a comprehensive understanding of packaging consumption to clearly establish market trends, packaging dynamics and areas of future growth potential

• It provides an overview of the competitive landscape of the Brazil packaging sector with an analysis of the key market leaders including a snap shot of major deals

Reasons To Buy

• Packaging companies and retailers seek the latest information on consumer trends and opportunities to formulate their sales and marketing strategies. There is also demand for authentic market data with a high level of detail. This report has been created to provide its readers with up-to-date information and analysis to uncover emerging opportunities of growth within the CPG market.

• As consumer product demand evolves the dynamics between different packaging types also evolves favoring some packaging types and formats and leaving others increasingly out of line with demand patterns. As a result, understanding the shifting market dynamics is key to ensuring maximum sales in the future.

• The differential growth across different packaging materials and formats drive fundamental shifts in the market. These differentials result from various factors such as changing consumer preferences, regulatory compliance, and innovation within the packaging market

• The report is a unique combination of in-depth qualitative analysis and authoritative packaging data for the years 2006–2018. Each packaging material has detailed data break up by packaging type, closure material, closure type, outer material, and outer type.

Key Highlights

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Table of Contents

1 Executive Summary
2 Overview of the Brazilian Packaging Market
3 Consumer Drivers
3.1 Canadean’s Consumer Trend Framework
3.1.1 Canadean Tracks 20 Consumer Trends
3.1.2 Canadean consumer data sizes the influence of key consumer needs in the retail market
3.2 Identifying the Key Trends for Packaging
3.2.1 The top 20 trends driving retail consumption in Brazil
3.3 Changing Age Structures
3.3.1 Changing Age Structures influences BRL141,696 million worth of CPG products consumption in Brazil per annum
3.3.2 Men are more influenced by the desire for Changing Age Structures
3.3.3 Changing Age Structures influencing Kids & Babies (0–9 years)
3.3.4 Changing Age Structures influencing modest wealth group consumers
3.3.5 Changing Age Structures motivating consumers with maximum leisure time
3.4 Personal Space & Time
3.4.1 Personal Space & Time influences BRL137,784 million worth of CPG products consumption in Brazil per annum
3.4.2 Women are more influenced by the desire for Escapism
3.4.3 Older Young Adults (25–34 years) are searching for Personal Space & Time
3.4.4 Consumers in the average income group desire Personal Space & Time
3.4.5 Leisure time not a barrier to consumers looking for Personal Space & Time
3.5 Better Value for Money
3.5.1 Better Value for Money influences BRL136,739 million worth of CPG products consumption in Brazil per annum
3.5.2 Men are more influenced by the desire for better value products
3.5.3 Mid-Lifers (45–54 years) are more likely to purchase products aligned with better value
3.5.4 Consumer on a moderate income seek better value products
3.5.5 Consumers with more spare time are more likely to seek better value products
3.6 Individualism
3.6.1 Individualism influences BRL116,783 million worth of CPG products consumption in Brazil per annum
3.6.2 Women are more influenced by the desire of Individualism
3.6.3 Mid-Lifers (45–54 years) are most influenced by the desire of Individualism
3.6.4 Moderate Income consumers are influenced by the desire for Individualism
3.6.5 Consumers with less leisure time are more influenced by Individualism
3.7 Experience Seeking
3.7.1 Experience Seeking influences BRL106,410 million worth of CPG products consumption in Brazil per annum
3.7.2 Women are more influenced by the desire for Experience Seeking
3.7.3 Older Young Adults (25–34 years) look for Experience Seeking
3.7.4 Consumers on a moderate income are most influenced by Experience Seeking
3.7.5 Consumers with 3-5 hours of leisure time look for Experience Seeking
3.8 Emerging environmentally friendly consumer attitude
4 Market Dynamics
4.1 Overview
4.1.1 Brazil Packaging by Material
4.1.2 Brazil Packaging by Industry
4.1.3 Brazil Packaging by Type
4.2 Flexible Packaging
4.2.1 Overall Flexible Packaging Market
4.2.2 Number of Flexible Packaging Packs by Industry
4.2.3 Number of Flexible Packaging Packs by Type
4.2.4 Number of Flexible Packaging Packs by Closure Material
4.2.5 Number of Flexible Packaging Packs by Closure Type
4.2.6 Number of Flexible Packaging Packs by Outer Material
4.2.7 Number of Flexible Packaging Packs by Outer Type
4.3 Paper & Board
4.3.1 Overall Paper & Board Packaging Market
4.3.2 Number of Paper & Board Packs by Industry
4.3.3 Number of Paper & Board Packs by Type
4.3.4 Number of Paper & Board Packs by Closure Material
4.3.5 Number of Paper & Board Packs by Closure Type
4.3.6 Number of Paper & Board Packs by Outer Material
4.3.7 Number of Paper & Board Packs by Outer Type
4.4 Rigid Plastics
4.4.1 Overall Rigid Plastics Packaging Market
4.4.2 Number of Rigid Plastics Packs by Industry
4.4.3 Number of Rigid Plastics Packs by Type
4.4.4 Number of Rigid Plastics Packs by Closure Material
4.4.5 Number of Rigid Plastics Packs by Closure Type
4.4.6 Number of Rigid Plastics Packs by Outer Material
4.4.7 Number of Rigid Plastics Packs by Outer Type
4.5 Rigid Metal
4.5.1 Overall Rigid Metal Packaging Market
4.5.2 Number of Rigid Metal Packs by Industry
4.5.3 Number of Rigid Metal Packs by Type
4.5.4 Number of Rigid Metal Packs by Closure Material
4.5.5 Number of Rigid Metal Packs by Closure Type
4.5.6 Number of Rigid Metal Packs by Outer Material
4.5.7 Number of Rigid Metal Packs by Outer Type
4.6 Glass
4.6.1 Overall Glass Packaging Market
4.6.2 Number of Glass Packs by Industry
4.6.3 Number of Glass Packs by Type
4.6.4 Number of Glass Packs by Closure Material
4.6.5 Number of Glass Packs by Closure Type
4.6.6 Number of Glass Packs by Outer Material
4.6.7 Number of Glass Packs by Outer Type
5 Packaging Design and Manufacturing Trends
5.1 Key Design Trends
5.1.1 Innovative packaging solutions offer greater convenience
5.1.2 Wide mouth Beverage Cans are gaining popularity in Brazil
5.1.3 Premium packaging as a new product positioning strategy
5.1.4 Packaging firms need to more closely align themselves with manufacturers’ needs
5.2 Key Manufacturing Trends
5.2.1 Innovative Beverage printing technologies being introduced in Brazilian market
5.2.2 Demand for Cartons is strong in Brazil, mainly due to milk packaging
5.2.3 Sustainable packaging gaining prominence in the Brazilian retail market
5.2.4 Closure weight reduction one of the key trends in the caps and closures market in Brazil
5.2.5 Squeezable tubes demand in the Brazilian Haircare market is growing
5.2.6 Difficulties in raw material procurement are driving up costs
6 Regulatory Environment
6.1 Overview
6.2 Packaging and Container Regulations
6.2.1 Food Laws
6.2.2 Labeling Regulations
6.3 Logistic Reverse System for Solid Waste
7 Competitive Landscape
7.1 Competitive Landscape by Packaging Material
7.1.1 Paper & Board
7.1.2 Rigid Plastics
7.1.3 Glass Packaging
7.1.4 Flexible Packaging
7.1.5 Metal Packaging
7.2 Key Companies in the Brazil Packaging Industry
7.3 Key Financial Deals
8 Appendix
8.1 What is this Report About?
8.2 Time Frame
8.3 Product Category Coverage
8.4 Packaging Definitions
8.4.1 Primary Packaging Container
8.4.2 Primary Packaging Closure
8.4.3 Primary Packaging Outer
8.5 Consumer Survey Definitions
8.5.1 Demographic Definitions
8.6 Methodology
8.6.1 Overall Research Program Framework
8.6.2 Stage 1 - Initial Market Sizing of the Packaging Market
8.6.3 Stage 2 – Primary Research on Packaging Consumption
8.6.4 Stage 3 - Analyst Review
8.6.5 Stage 4 - Expert Review
8.6.6 Stage 5 – Publication
8.7 About Canadean
8.8 Disclaimer

List of Tables

Table 1: Total Market Value Influenced by Changing Age Structures Consumer Trend (BRL Million), 2013
Table 2: Total Market Value Influenced by Personal Space & Time Consumer Trend (BRL Million), 2013
Table 3: Total Market Value Influenced by the Better Value for Money Consumer Trend (BRL Million), 2013
Table 4: Total Market Value Influenced by the Individualism Consumer Trend (BRL Million), 2013
Table 5: Total Market Value Influenced by the I Experience Seeking Consumer Trend (BRL Million), 2013
Table 6: Brazil Packaging by Material (Number of Packs, Million), 2010, 2014 and 2018
Table 7: Brazil Packaging by Industry (Number of Packs, Million), 2010, 2014 and 2018
Table 8: Brazil Packaging by Type (Number of Packs, Million), 2010, 2014 and 2018
Table 9: Number of Flexible Packaging Units (Millions) and Annual Growth (%), 2010–2018
Table 10: Brazil Flexible Packaging by Industry (Number of Packs, Million), 2010, 2014 and 2018
Table 11: Brazil Flexible Packaging by Type (Number of Packs, Million), 2010, 2014 and 2018
Table 12: Brazil Flexible Packaging by Closure Material (Number of Packs, Million), 2010, 2014 and 2018
Table 13: Brazil Flexible Packaging by Closure Type (Number of Packs, Million), 2010, 2014 and 2018
Table 14: Brazil Flexible Packaging by Outer Material (Number of Packs, Million), 2010, 2014 and 2018
Table 15: Brazil Flexible Packaging by Outer Type (Number of Packs, Million), 2010, 2014 and 2018
Table 16: Number of Paper & Board Packaging Units (Millions) and Annual Growth (%), 2010–2018
Table 17: Brazil Paper & Board Packaging by Industry (Number of Packs, Million), 2010, 2014 and 2018
Table 18: Brazil Paper & Board Packaging by Type (Number of Packs, Million), 2010, 2014 and 2018
Table 19: Brazil Paper & Board Packaging by Closure Material (Number of Packs, Million), 2010, 2014 and 2018
Table 20: Brazil Paper & Board Packaging by Closure Type (Number of Packs, Million), 2010, 2014 and 2018
Table 21: Brazil Paper & Board Packaging by Outer Material (Number of Packs, Million), 2010, 2014 and 2018
Table 22: Brazil Paper & Board Packaging by Outer Type (Number of Packs, Million), 2010, 2014 and 2018
Table 23: Number of Rigid Plastic Packaging Units (Millions) and Annual Growth (%), 2010–2018
Table 24: Brazil Rigid Plastics Packaging by Industry (Number of Packs, Million), 2010, 2014 and 2018
Table 25: Brazil Rigid Plastics Packaging by Type (Number of Packs, Million), 2010, 2014 and 2018
Table 26: Brazil Rigid Plastics Packaging by Closure Material (Number of Packs, Million), 2010, 2014 and 2018
Table 27: Brazil Rigid Plastics Packaging by Closure Type (Number of Packs, Million), 2010, 2014 and 2018
Table 28: Brazil Rigid Plastics Packaging by Outer Material (Number of Packs, Million), 2010, 2014 and 2018
Table 29: Brazil Rigid Plastics Packaging by Outer Type (Number of Packs, Million), 2010, 2014 and 2018
Table 30: Number of Rigid Metal Packaging Units (Millions) and Annual Growth (%), 2010–2018
Table 31: Brazil Rigid Metal Packaging by Industry (Number of Packs, Million), 2010, 2014 and 2018
Table 32: Brazil Rigid Metal Packaging by Type (Number of Packs, Million), 2010, 2014 and 2018
Table 33: Brazil Rigid Metal Packaging by Closure Material (Number of Packs, Million), 2010, 2014 and 2018
Table 34: Brazil Rigid Metal Packaging by Closure Type (Number of Packs, Million), 2010, 2014 and 2018
Table 35: Brazil Rigid Metal Packaging by Outer Material (Number of Packs, Million), 2010, 2014 and 2018
Table 36: Brazil Rigid Metal Packaging by Outer Type (Number of Packs, Million), 2010, 2014 and 2018
Table 37: Number of Glass Packaging Units (Millions) and Annual Growth (%), 2010–2018
Table 38: Brazil Glass Packaging by Industry (Number of Packs, Million), 2010, 2014 and 2018
Table 39: Brazil Glass Packaging by Type (Number of Packs, Million), 2010, 2014 and 2018
Table 40: Brazil Glass Packaging by Closure Material (Number of Packs, Million), 2010, 2014 and 2018
Table 41: Brazil Glass Packaging by Closure Type (Number of Packs, Million), 2010, 2014 and 2018
Table 42: Brazil Glass Packaging by Outer Material (Number of Packs, Million), 2010, 2014 and 2018
Table 43: Brazil Glass Packaging by Outer Type (Number of Packs, Million), 2010, 2014 and 2018
Table 44: Flexible tubes market for Haircare products is growing in Brazil
Table 45: Key Financial Deals in Brazil Packaging, 2014–2015
Table 46: Product Category Coverage
Table 47: Primary Packaging Container Materials
Table 48: Primary Packaging Container Types
Table 49: Primary Packaging Closure Materials
Table 50: Primary Packaging Closure Types
Table 51: Primary Packaging Outer Materials
Table 52: Primary Packaging Outer Types
Table 53: Explanation of Trends
Table 54: Demographic definitions

List of Figures

Figure 1: Market share of various packaging materials in Brazil (%), 2014
Figure 2: Canadean’s consumer trend framework
Figure 3: Percentage of retail consumption driven by each trend, Brazil, 2013
Figure 4: Approximately BRL141,696 million worth of CPG products were chosen by consumers in 2013 because they offered Changing Age Structures
Figure 5: Degree of influence by volume, by gender – Brazil 2013
Figure 6: Degree of influence by volume, by age group – Brazil 2013
Figure 7: Degree of influence by volume, by wealth group – Brazil 2013
Figure 8: Degree of influence by volume, by leisure time – Brazil 2013
Figure 9: Approximately BRL137,784 million worth of CPG products were chosen by consumers in 2013 because they offered Personal Space & Time
Figure 10: Degree of influence by volume, by gender – Brazil 2013
Figure 11: Degree of influence by volume, by age group – Brazil 2013
Figure 12: Degree of influence by volume, by wealth group – Brazil 2013
Figure 13: Degree of influence by volume, by leisure time – Brazil 2013
Figure 14: Approximately BRL136,739 million worth of CPG products were chosen by consumers in 2013 because they offered Better Value for Money
Figure 15: Degree of influence by volume, by gender – Brazil 2013
Figure 16: Degree of influence by volume, by age group – Brazil 2013
Figure 17: Degree of influence by volume, by wealth group – Brazil 2013
Figure 18: Degree of influence by volume, by leisure time – Brazil 2013
Figure 19: Approximately BRL116,783 million worth of CPG products were chosen by consumers in 2013 because they offered Individualism
Figure 20: Degree of influence by volume, by gender – Brazil 2013
Figure 21: Degree of influence by volume, by age group – Brazil 2013
Figure 22: Degree of influence by volume, by wealth group – Brazil 2013
Figure 23: Degree of influence by volume, by leisure time – Brazil 2013
Figure 24: Approximately BRL106,410 million worth of CPG products were chosen by consumers in 2013 because they offered Experience Seeking
Figure 25: Degree of influence by volume, by gender – Brazil 2013
Figure 26: Degree of influence by volume, by age group – Brazil 2013
Figure 27: Degree of influence by volume, by wealth group – Brazil 2013
Figure 28: Degree of influence by volume, by leisure time – Brazil 2013
Figure 29: Brazil Packaging by Material (Number of Packs, Million), 2010–2018
Figure 30: Sectors by Packaging Material with the Four Highest Growth Rates (%), 2010–2018
Figure 31: Number of Flexible Packaging Units (Millions) and Annual Growth (%), 2010–2018
Figure 32: Sectors with the Largest Market Share Gains and Losses in Flexible Packaging, 2010–2018
Figure 33: Packaging Types with the Largest Market Share Gains and Losses in Brazil Flexible Packaging, 2010–2018
Figure 34: Closure Types with the Largest Market Share Gains and Losses in Brazil Flexible Packaging, 2010–2018
Figure 35: Closure Types with the Largest Market Share Gains and Losses in Brazil Flexible Packaging, 2010–2018
Figure 36: Number of Paper & Board Packaging Units (Millions) and Annual Growth (%), 2010–2018
Figure 37: Sectors with the Largest Market Share Gains and Losses in Brazil Paper & Board Packaging, 2010–2018
Figure 38: Packaging Types with the Largest Market Share Gains and Losses in Brazil Paper & Board Packaging 2010–2018
Figure 39: Closure Types with the Largest Market Share Gains and Losses in Brazil Paper & Board Packaging, 2010–2018
Figure 40: Outer Types with the Largest Market Share Gains and Losses in Brazil Paper & Board Packaging, 2010–2018
Figure 41: Number of Rigid Plastics Packaging Units (Millions) and Annual Growth (%), 2010–2018
Figure 42: Sectors with the Largest Market Share Gains and Losses in Brazil Rigid Plastics Packaging, 2010–2018
Figure 43: Packaging Types with the Largest Market Share Gains and Losses in Brazil Rigid Plastics Packaging, 2010–2018
Figure 44: Closure Types with the Largest Market Share Gains and Losses in Brazil Rigid Plastics Packaging, 2010–2018
Figure 45: Outer Types with the Largest Market Share Gains and Losses in Brazil Rigid Plastics Packaging, 2010–2018
Figure 46: Number of Rigid Metal Packaging Units (Millions) and Annual Growth (%), 2010–2018
Figure 47: Sectors with the Largest Market Share Gains and Losses in Brazil Rigid Metal Packaging, 2010–2018
Figure 48: Packaging Types with the Largest Market Share Gains and Losses in Brazil Rigid Metal Packaging, 2010–2018
Figure 49: Closure Types with the Largest Market Share Gains and Losses in Brazil Rigid Metal Packaging, 2010–2018
Figure 50: Outer Types with the Largest Market Share Gains and Losses in Brazil Rigid Metal Packaging, 2010–2018
Figure 51: Number of Glass Packaging Units (Millions) and Annual Growth (%), 2010–2018
Figure 52: Sectors with the Largest Market Share Gains and Losses in Brazil Glass Packaging, 2010–2018
Figure 53: Closure Type with the Largest Market Share Gains and Losses in Brazil Glass Packaging, 2010–2018
Figure 54: Complem’s UHT milk cartons with combiSwift screw cap offers convenience
Figure 55: Vigor Actilife milk in Tetra Top pack with Lokka opening
Figure 56: Del Valle Reserva juice in bio-based LDPE carton derived from sugarcane ethanol
Figure 57: Susceptor thermoformed carton trays for frozen food
Figure 58: Multisorb sorbent solutions for extended shelf life of food
Figure 59: Innovative Tetra Pak cartons with new features
Figure 60: Danoninho CrushPak® yogurt can be eaten just by squeezing the pack
Figure 61: Compressed packaging for NeveCompacto range of toilet paper
Figure 542: Convenience provided through use of new, innovative closures
Figure 63: Copaco wide mouth can with removable lid
Figure 64: Premium packaged formats in Brazilian market
Figure 65: Technologically advanced closing systems - Ploc Off and Plus
Figure 66: Key concerns of consumer goods manufacturers and packaging manufacturers, 2013
Figure 67: ChocoLatco+ made by using the Drinkplus technology from SIG Combibloc
Figure 68: Rexam introduced color changing cans for NewAge’s range of beverages
Figure 559: Different temperatures shown in a beer can using thermochromic ink
Figure 70: Package and closure innovation of cartons in Brazil
Figure 7156: Sustainable packaging is gaining popularity in the Brazilian retail market
Figure 7257: Lightweighted CTC IP 26/13 closure by Bericap
Figure 58: Crude Oil prices have risen sharply since 2003, and have declined at the end of 2014
Figure 74: Brazilian Packaging Competitive Landscape
Figure 75: Packaging Research Program Methodology

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