Wine Packaging

 Published On: Aug, 2015 |    No of Pages: 225 |  Published By: Freedonia | Format: PDF
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US demand to reach $2.9 billion in 2019
Demand for wine packaging in the US is projected to reach $2.9 billion in 2019. Growth will benefit from continued favorable gains in domestic wine con-sumption and production and increases in disposable personal income. In the US, wine is becoming more prevalent as an accompaniment to meals at home rather than a beverage consumed at restaurants or special events. Opportunities for related packaging will benefit from the importance of packaging both as a marketing tool and for its ability to enhance the perception of wine quality.

Dominant glass bottles to lose market share
Glass bottles are by far the leading wine container type but glass will continue to lose market share to a growing array of alternative package formats. In addition to bag-in-box packaging, other containers that have established a presence include plastic bottles, plastic cups and goblets, aseptic cartons, pouches, and cans. These alternatives are growing in popularity due to performance features, product differentiation capability, and appeal to younger consumers, who are less attached to wine traditions than are older consumers. Bag-in-box packaging will register solid increases due to expanded 1.5- and 3-liter premium offerings. The recent adoption of bag-in-box by premium wine brands, particularly in 3-liter sizes, is helping to mitigate the stigma of “boxed wine” as inferior in quality to bottled wine. Bag-in-box wines offer a variety of benefits for consumers, including lower cost per unit of volume, extended freshness, and easier dispensing and storage. An addi-tional advantage of bag-in-box containers is their large surface area, which offers significantly more space for colorful graphics and text than do bottle labels. Cork demand will be sustained by the entrenched position of glass bottles in the wine industry, as well as their appeal to traditionalists and wine connoisseurs. Moreover, there is a general expectation of cork with premium wines as a symbol of prestige. Cork demand will also benefit from the stronger cultural preference for corks in the US than in many other countries, though growing competition from alternative packaging formats that do not utilize corks will limit advances. Technical corks, such as micro-agglomerated and twin disk types, account for the majority of cork demand and will record more rapid gains than full natural corks. Technical corks are priced competitively with synthetic corks, offer many of the advantages of natural cork, and have been instrumental in helping cork to recapture some of the share lost to synthetic corks during the past decade.

Newer container sizes to grow most rapidly
Wine containers are experiencing rapidly increasing diversity in terms of package formats and sizes. The fastest growth for containers will be outside the dominant 750 ml size, including both smaller- and larger-sized offerings. Single-serving wine packaging will post robust advances, fueled by their advantage of enabling wine to be taken to or sold in places that typically prohibit glass containers. More-over, single-serving containers enable wine to be more competitive with beer in venues such as stadiums, theaters, concert halls, and theme parks. Single-serving containers for wine include plastic bottles, aseptic cartons, cans, and cups and goblets, with cups and goblets fore-cast to post the fastest gains, albeit from a small base.

Study coverage
This Freedonia industry study, Wine Packaging, presents historical demand data (2004, 2009 and 2014) plus forecasts (2019 and 2024) by container, closure, accessory and bulk packaging. The study also con-siders market environment factors, details the industry structure, evaluates company market share and profiles 36 US industry competitors


Macroeconomic Outlook
Demographic & Household Trends
Consumer Income & Spending
Retail Sales
Alcoholic Beverage Industry Overview
Wine Industry Overview
Supply & Demand
Bulk Wine
Product Trends
Packaging Industry Overview
Glass & Wood
Environmental & Regulatory Issues

Foreign Trade
World Market
Glass Bottles
Bag-in-Box Packaging
Plastic Bottles
Aseptic Cartons
Other Containers
Aluminum Cans
Cups & Goblets
All Other

Natural Corks
Full Natural Corks
Technical Corks
Synthetic Corks
Aluminum Screw Caps
Other Wine Closures
Other Plastic
All Other
Glass Stoppers
Flexible Lids

Boxes & Carriers
Wire Hoods
Bulk Packaging
Intermediate Bulk Containers

Market Share
Glass Bottles
Non-Glass Wine Containers
Wine Packaging Accessories
Acquisitions & Divestitures
Competitive Strategies
Marketing & Distribution
Cooperative Agreements
Company Profiles
Amcor Limited
Ardagh Group SA
AstraPouch, see Vine Valley Ventures
Avery Dennison Corporation
Ball Corporation
Bonar Plastics, see Snyder Industries
CCL Industries Incorporated
Collotype Labels USA, see Multi-Color
Constar International, see PlastiPak Holdings
Corticeira Amorim SGPS SA
DIAM Bouchage, see Oeneo
Encore Glass Incorporated
Enoplastic SpA
Environmental Packaging Technologies Incorporated
Exal Group
Gallo (E&J) Winery
G3 Enterprises Incorporated
Guala Closures SpA
Hoover Container Solutions Incorporated
International Paper Company
Janson Industrie SA
Liqui-Box Corporation
Maverick Enterprises Incorporated
Metro Label, see Tapp Label
Multi-Color Corporation
Nomacorc, see Vinventions
Oeneo SA
Ohlinger (Rudolf), see Vinventions
Owens-Illinois Group Incorporated
Plastipak Holdings Incorporated
PPi Technologies Group
Saverglass sas
Scholle Corporation
Silgan Holdings Incorporated
Silva (MA) Cortiças Limitada
Snyder Industries Incorporated
Tapp Label Company LLC
Tetra Laval International SA
TricorBraun Incorporated
UPM-Kymmene Corporation
Verallia North America, see Ardagh Group
Vine Valley Ventures LLC
Vinventions LLC
Vitro SAB de CV
Additional Companies in Wine Packaging

List of Tables

Summary Table

Macroeconomic Indicators
Population & Households
Personal Consumption Expenditures
Retail Sales
Alcoholic Beverage Supply & Demand
Wine Supply & Demand
Bulk Wine Supply & Demand
Wine Production by Container Size
Packaging Supply & Demand

Wine Packaging Demand by Type
US Foreign Trade in Wine Packaging
Selected Prices for Wine Packaging

Wine Container Demand by Type
Glass Bottle Demand in Wine Packaging
Bag-in-Box Demand in Wine Packaging
Plastic Bottle Demand in Wine Packaging
Aseptic Carton Demand in Wine Packaging
Other Wine Container Demand by Type

Wine Closure Demand by Type
Natural Cork Closure Demand in Wine Packaging
Synthetic Cork Closure Demand in Wine Packaging
Aluminum Screw Cap Demand in Wine Packaging
Other Wine Closure Demand by Type 100

Other Wine Packaging Demand by Type
Wine Packaging Accessory Demand by Type
Label Demand in Wine Packaging
Capsule Demand in Wine Packaging
Box & Carrier Demand in Wine Packaging
Wire Hood Demand in Wine Packaging
Wine Bulk Packaging Demand by Type

US Wine Packaging Sales by Company, 2014
Selected Acquisitions & Divestitures
Selected Cooperative Agreements

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