Global Executives Survey: Significance of Private Label/Store Branded Packaging in the FMCG industry

 Published On: Jul, 2015 |    No of Pages: 44 |  Published By: Canadean | Format: PDF
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Summary

“Significance of Private Label/Store Branded Packaging” is a report published by Canadean with a detailed analysis about the quality of private label packaging, growth drivers of private label brands and their association with packaging manufacturers. Also covered is the apprehension about retailers and the change in market share of private label brands.

Key Findings

• Quality of private label packaging has improved in terms of design, ease of opening and quality of material used

• Leveraging quality and good value of products is crucial for private label packaging

• Overall, 38% of executives expressed intentions to supply packaging to private label FMCG manufacturers

• Even though consumers have become less brand conscious over the last three years, they will prefer branded packaging to non-branded packaging

Synopsis

This report examines global packaging industry executives’ opinions about transformation in market share of private label products and highlights key factors responsible for their growth. It also evaluates quality of private label packaging on specific parameters and scenarios and potential collaboration between packaging manufacturers and private label brands.

Significance of Private Label/Store Branded Packaging also includes:

• A quality evaluation for private label packaging: evaluates packaging has transformed over the last three years based on specific aspects and parameters

• Collaboration of packaging manufacturers with private label brands: examines prospects of packing manufactures working with private label brands

• Concern assessment and change in market share: determines market share transformation for private label brands and identifies packaging manufacturers apprehension about retailers capabilities

• Key drivers: identifies factors which are important for the growth of private label brands

• Use of product attributes: ascertains importance for private label packaging to take advantage of product characteristics

• Consumer perception: highlights consumer opinions about private label products and packaging based on various scenarios

Reasons To Buy

• Restructure production and distribution plans of private label goods by using the trends highlighted within the report

• Improve private label packaging by knowing the product attributes which can provide a competitive edge

• Enhance the quality of private label packaging by understanding the factors which have brought positive change to quality levels over the last three years

• Alter product offerings by following the key factors which are influencing consumers and get a deeper understand of their opinions regarding private label products

Table of Contents

Introduction
Methodology and sample size
Respondent profile
Canadean’s view
Alteration in market share of private label brands and prominence of growth affecting factors
Quality improvement of private label packaging based on specific packaging aspects and viewpoint on consumer opinion
Quality evaluation and importance of using product features for private label advantage
Packaging distribution based on FMCG manufacturers classification
Expectation about packaging manufacturers association with private label brands Organizations opinion about private label products and impact from packaging perspective Appendix

List of Figures

Figure 1: Change in private label brands market share over the last three years - Overall
Figure 2: Change in private label brands market share over the last three years - region
Figure 3: Change in private label brands market share over the last three years - Size of business
Figure 4: Significance of growth influencing factors for private label brands - Overall
Figure 5: Significance of growth influencing factors for private label brands - Region
Figure 6: Significance of growth influencing factors for private label brands - Size of business
Figure 7: Opinion on consumer perception - Overall - Consumers have become less brand conscious over the last three years
Figure 8: Opinion on consumer perception - Overall - Consumers believe that private label and branded products are produced in the same factory - it is only the packaging that is different
Figure 9: Opinion on consumer perception - Region - North America and Europe
Figure 10: Opinion on consumer perception - Region - Asia-Pacific and Rest of the World
Figure 11: Opinion on consumer perception - Size of business - Large companies and Medium-sized companies
Figure 12: Opinion on consumer perception - Size of business - Small companies
Figure 13: Enhancement in quality of private label packaging based on key parameters during the last three years - Overall
Figure 14: Enhancement in quality of private label packaging based on key parameters during the last three years - Region
Figure 15: Enhancement in quality of private label packaging based on key parameters during the last three years - Size of business
Figure 16: Significance of leveraging product attributes for private label packaging - Overall
Figure 17: Significance of leveraging product attributes for private label packaging - Region
Figure 18: Significance of leveraging product attributes for private label packaging - Size of business
Figure 19: Significance of leveraging product attributes for private label packaging - Overall - Convenience
Figure 20: Quality level of private label packaging based on specific packaging aspects - Overall
Figure 21: Quality level of private label packaging based on specific packaging aspects - Region
Figure 22: Quality level of private label packaging based on specific packaging aspects - Size of business
Figure 23: Opinion on consumer perception - Overall - Consumers can be reluctant to serve private label packaged food and drink to guests on certain occasions
Figure 24: Opinion on consumer perception - Overall - Consumers will always prefer branded packaging to non-branded packaging
Figure 25: Opinion on consumer perception - Overall - Consumers are fully confident with the quality of private label groceries
Figure 26: Packaging share based on type of FMCG manufacturers - Overall
Figure 27: Packaging share based on type of FMCG manufacturers - Region
Figure 28: Packaging share based on type of FMCG manufacturers - Size of business
Figure 29: Prospects of packaging manufacturers association with private label brands over the next three years - Overall
Figure 30: Opinion on consumer perception - Region - Consumers believe that private label and branded products are produced in the same factory - it is only the packaging that is different
Figure 31: Opinion on consumer perception - Size of business - Consumers believe that private label and branded products are produced in the same factory - it is only the packaging that is different
Figure 32: Opinion on consumer perception - Overall - Consumers can be reluctant to serve private label packaged food and drink to guests on certain occasions
Figure 33: Opinion on consumer perception - Size of business - Consumers can be reluctant to serve private label packaged food and drink to guests on certain occasions

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