Deckers Outdoor Corporation (DECK) - Financial and Strategic SWOT Analysis Review

 Published On: Sep, 2015 |    No of Pages: 34 |  Published By: GlobalData | Format: PDF
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Deckers Outdoor Corporation (DECK) - Financial and Strategic SWOT Analysis Review provides you an in-depth strategic SWOT analysis of the company’s businesses and operations. The profile has been compiled by GlobalData to bring to you a clear and an unbiased view of the company’s key strengths and weaknesses and the potential opportunities and threats. The profile helps you formulate strategies that augment your business by enabling you to understand your partners, customers and competitors better.

The profile contains critical company information including:

- Business description – A detailed description of the company’s operations and business divisions.
- Corporate strategy – Analyst’s summarization of the company’s business strategy.
- SWOT Analysis – A detailed analysis of the company’s strengths, weakness, opportunities and threats.
- Company history – Progression of key events associated with the company.
- Major products and services – A list of major products, services and brands of the company.
- Key competitors – A list of key competitors to the company.
- Key employees – A list of the key executives of the company.
- Executive biographies – A brief summary of the executives’ employment history.
- Key operational heads – A list of personnel heading key departments/functions.
- Important locations and subsidiaries – A list and contact details of key locations and subsidiaries of the company.
- Detailed financial ratios for the past five years – The latest financial ratios derived from the annual financial statements published by the company with 5 years history.
- Interim ratios for the last five interim periods – The latest financial ratios derived from the quarterly/semi-annual financial statements published by the company for 5 interims history.


Deckers Outdoor Corporation (Deckers) is a provider of footwear and accessories. The company designs and markets fashion-oriented, outdoor and casual footwear and accessories. Its products include sport sandal, sheepskin footwear, action sport footwear, handbags, apparel and cold weather accessories, among others. The company sells its products to domestic and international retailers through a network of sales representatives, websites, retail concept stores, retail outlet stores and call centers. The company‘ s brands includes UGG, Teva, Sanuk, Ahnu, and HOKA ONE ONE. It has its presence in North America, Europe, Asia Pacific and Latin America. Decker is headquartered in Goleta, California, the US.

Key benefits of buying this profile include:

You get detailed information about the company and its operations to identify potential customers and suppliers.
- The profile analyzes the company’s business structure, operations, major products and services, prospects, locations and subsidiaries, key executives and their biographies and key competitors.

Understand and respond to your competitors’ business structure and strategies, and capitalize on their weaknesses. Stay up to date on the major developments affecting the company.
- The company’s core strengths and weaknesses and areas of development or decline are analyzed and presented in the profile objectively. Recent developments in the company covered in the profile help you track important events.

Equip yourself with information that enables you to sharpen your strategies and transform your operations profitably.
- Opportunities that the company can explore and exploit are sized up and its growth potential assessed in the profile. Competitive and/or technological threats are highlighted.

Scout for potential investments and acquisition targets, with detailed insight into the companies’ strategic, financial and operational performance.
- Financial ratio presented for major public companies in the profile include the revenue trends, profitability, growth, margins and returns, liquidity and leverage, financial position and efficiency ratios.

Gain key insights into the company for academic or business research.
- Key elements such as SWOT analysis, corporate strategy and financial ratios and charts are incorporated in the profile to assist your academic or business research needs.

Note: Some sections may be missing if data is unavailable for the company

Table of Contents

Table of Contents 2
List of Tables 4
List of Figures 5
Section 1 - About the Company 6
Deckers Outdoor Corporation - Key Facts 6
Deckers Outdoor Corporation - Key Employees 7
Deckers Outdoor Corporation - Key Employee Biographies 8
Deckers Outdoor Corporation - Major Products and Services 9
Deckers Outdoor Corporation - History 10
Deckers Outdoor Corporation - Company Statement 12
Deckers Outdoor Corporation - Locations And Subsidiaries 17
Head Office 17
Other Locations & Subsidiaries 17
Section 2 – Company Analysis 18
Deckers Outdoor Corporation - Business Description 18
Deckers Outdoor Corporation - SWOT Analysis 19
SWOT Analysis - Overview 19
Deckers Outdoor Corporation - Strengths 19
Strength - Intellectual Property 19
Strength - Multiple Sales Channels 19
Strength - Brand Recognition 19
Deckers Outdoor Corporation - Weaknesses 20
Weakness - Declined Liquidity 20
Weakness - Over Dependence on Third Parties 20
Deckers Outdoor Corporation - Opportunities 21
Opportunity - Strong Growth in Footwear Market 21
Opportunity - Key Developments 21
Opportunity - Growth Prospects in E-Retail 21
Deckers Outdoor Corporation - Threats 22
Threat - Competitive Market 22
Threat - Changing Consumer Preferences 22
Threat - Counterfeit Goods Market 22
Deckers Outdoor Corporation - Key Competitors 23
Section 3 – Company Financial Ratios 24
Financial Ratios - Capital Market Ratios 24
Financial Ratios - Annual Ratios 25
Performance Chart 27
Financial Performance 27
Financial Ratios - Interim Ratios 28
Financial Ratios - Ratio Charts 29
Section 4 – Appendix 30
Methodology 30
Ratio Definitions 30
About GlobalData 34
Contact Us 34
Disclaimer 34

List of Tables

Deckers Outdoor Corporation, Key Facts 6
Deckers Outdoor Corporation, Key Employees 7
Deckers Outdoor Corporation, Key Employee Biographies 8
Deckers Outdoor Corporation, Major Products and Services 9
Deckers Outdoor Corporation, History 10
Deckers Outdoor Corporation, Subsidiaries 17
Deckers Outdoor Corporation, Key Competitors 23
Deckers Outdoor Corporation, Ratios based on current share price 24
Deckers Outdoor Corporation, Annual Ratios 25
Deckers Outdoor Corporation, Interim Ratios 28
Currency Codes 30
Capital Market Ratios 30
Equity Ratios 31
Profitability Ratios 31
Cost Ratios 32
Liquidity Ratios 32
Leverage Ratios 33
Efficiency Ratios 33

List of Figures

Deckers Outdoor Corporation, Performance Chart (2011 - 2015) 27
Deckers Outdoor Corporation, Ratio Charts 29

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